Take the Audi A6, for example. A 20 year old is more likely to choose this car than a 70 year old because it is more flashy.
. Audi Targets Most of The countries around the word at this time Audi Vehicles Are Produce in 9 Countries and Distributed to the Rest world. 2.Driving – Audi Cars Are available for both purpose driving or luxury use.
CUSTOMER EXPERIENCCE MANAGEMENT AUDI-. Five components from the digital world make CEM an effective sales assistant
At the heart of Audi's CRM technology is KuBa, its customer database. This gives users a complete picture of customer information across the whole of Audi. KuBa displays technical details, interior equipment data for each vehicle and dealer master data. KuBa was built on mySAP CRM — the platform for CRM throughout the VW Group. The non SAP order management system was integrated into KuBa, so that when an order is created for a new customer, a new vehicle record, and new customer and dealer relationship details are automatically created.
BMW TO LAUNCH 12 NEW CARS AND SUVs in 2019 in India
India is a strategic market for both the companies, fourth in Asian Market. Deep market penetration into India, Brazil and China
This strategy involves about how an organization can sell new or modified products into its existing markets.
Autonomous vehicles, electric and hybrid vehicles BMW Motorrad Vision DC ROADSTER. Automated Driving Electric vehicles BMW i3- Home charginh device BMW iWallbox, flying taxi concept fully autonomous electric – POP.UP
“The BMW Mobile Studio opens up new opportunities for us to showcase premium individual mobility in emerging markets across India. Italian and French markets
Audi –, Premium Mobility services – Audi, BMW- Mobility services,
https://www.linkedin.com/pulse/marketing-strategy-bmw-rohit-garg MOTORCYCLES AND FIN SEGMENT - ? https://bcgmatrixanalysis.com/bcg-matrix-of-bmw/
Geographically diversified a revenue stream
Engineering and excellent
Sponsorship of motor sport and prestigious sports events
There are two groups of cars in the luxury world: the ones that command respect and the ones that desperately want it.
Tier 1 includes BMW, Lexus, and Mercedes-Benz. Tier 2 includes Lincoln, Acura, Cadillac, and Audi. Tier 1 group continues to establish its dominance, while the Tier 2 group struggles to maintain relevance.
Political influences such as the introduction of new policies, regulation and political corruption. Both BMW and AUDI have immense funds, peofit and brand image. political instability affects BMW Group is in two ways: First, it can affect consumers’ ability to buy or change buying patterns directly. f BMW has invested in countries with political instability, those investments may be at risk.
Economic: Global economy fluctuations also affect BMW’s performance, valuation, and profits. Specific regions, like Europe, can have a massive impact on the company’s success. And over the last few years the GDP has fluctuated. Fluctuations make it difficult for BMW Group to speculate profits and losses in the coming year since the currency is so volatile.Tariffs are also impactful to BMW. Some industrialized countries were negatively impacted by the debt crisis (especially in Europe), however new market expansion into China, Brazil, and India still yielded strong demand.
Social: Demographic, changes are creating new cross-generational challenges for Audi. Additionally, demanding and tech-savvy generation Y are emerging in dominance. Audi addresses the need to adapt to this new generation's taste internally with its employees as well as externally with its customers.
Technological: Autonomous, electric vehicles, hybrid vehicles
BMW and Audi Group abides by a host of copyright laws related to its vehicles, as well as the technology incorporated, including WiFi and Bluetooth. It’s trickier because the Group must abide by the regulations in each country the vehicles are manufactured and sold. Any changes to these laws (in any given location) can pause or fully halt BMW’s performance and creation of new technologies
Environmental :adoption of green technology, electric vehicles Emission of CO2 Levels
