Censorship & directors pp

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Censorship & directors pp

  1. 1. Censorship & Rise of Directors What is a Music Video? A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
  2. 2. Censorship Laws • As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast.
  3. 3. 1980’s • The first video to be banned by MTV was Queen's 1982 hit "Body Language". Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat (but apparently not enough clothing, save that worn by the fully clothed members of Queen themselves), it was deemed unsuitable for a television audience at the time. However, the channel did air Olivia Newton- John's 1981 video for the hit song "Physical", which lavished camera time on male models working out in string bikinis who spurn her advances, ultimately pairing off to walk to the men's locker rooms holding hands, though the network ended the clip before the overt homosexual "reveal" ending in some airings. The video for "Girls on Film" by Duran Duran, which featured topless women mud wrestling and other depictions of sexual fetishes, was banned by the BBC.
  4. 4. 1990’s • In 1991, the dance segment of Michael Jackson's "Black or White" was cut because it showed Michael Jackson "inappropriately" touching himself in it. Michael Jackson's most controversial video, "They Don't Care About Us" was banned from MTV, VH1, and BBC because of the alleged anti-Semitic message in the song and the visuals in the background of the "Prison Version" of the video. Madonna is the artist most associated with music video censorship. Controversy surrounding Madonna's marketing of her sexuality began with the video for "Lucky Star", and amplified over time due to clips such as "Like a Virgin". Outcry occurred over the subject matter (relating to teenage pregnancy) discussed in the video for the song "Papa Don't Preach". "Like a Prayer" courted heavy criticism due to its religious, sexual, and racially-oriented imagery. In 1990, Madonna's music video for the song "Justify My Love" was banned by MTV due to its depiction of sadomasochism, homosexuality, cross-dressing, and group sex which generated a media firestorm.
  5. 5. 2000’s In 2000, the music video for "Rock DJ" by Robbie Williams caused controversy due to the graphic nature of the video which featured Robbie Williams stripping naked then peeling off his skin to reveal bloody flesh, then ripping off his muscles and organs until he is nothing but a blood-soaked skeleton. The video was censored in the UK during daytime hours, and was broadcast unedited after 10pm. The video was banned in Dominican Republic due to allegations of Satanism. In 2004, Maroon 5's video for "This Love" generated controversy due to intimate scenes between frontman Adam Levine and his then-girlfriend. Despite those particular scenes being shot at strategic angles, a censored version was released with a stream of computer-generated flowers added in to cover up more.
  6. 6. Rise of Directors In November 1992, MTV began listing directors with the artist and song credits, reflecting the fact that music videos had increasingly become an auteur's medium. Directors such as Chris Cunningham, Michel Gondry, Spike Jonze, Stéphane Sednaoui, Mark Romanek and Hype Williams all got their start around this time; all brought a unique vision and style to the videos they directed. Some of these directors, including, Gondry, Jonze and F. Gary Gray, went on to direct feature films. This continued a trend that had begun earlier with directors such as Lasse Hallström and David Fincher. Two of the videos directed by Romanek in 1995 are notable for being two of the three most expensive music videos of all time: Michael and Janet Jackson's "Scream", which cost $7 million to produce, and Madonna's "Bedtime Story", which cost $5 million. "Scream" remains the most expensive video of all time.
  7. 7. 2005-Present Day The website iFilm, which hosted short videos, including music videos, launched in 1997. Napster, a peer-to-peer file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music videos. By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music videos in favour of reality television shows, which were more popular with its audiences, and which MTV had itself helped to pioneer with the show The Real World, which premiered in 1992.
  8. 8. Youtube 2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo! Video, Facebook and MySpace's video functionality, use similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. In 2009, 30 Seconds to Mars' music video "Kings and Queens" was uploaded to popular video- sharing website YouTube on the same day of its release, where it has garnered over one hundred million views.[35] It also received over forty million plays on MySpace. "Kings and Queens" was featured as iTunes Store video of the week and was one of the most downloaded videos ever to be featured.[35] The video also received four nominations at the 2010 MTV Video Music Awards, making 30 Seconds to Mars the most nominated rock artist in VMA history for a single year.
  9. 9. Conclusion- How are music videos perceived ? Nowadays music videos are a powerful technique in the marketing of a record. Music videos have become increasingly provocative and sexually based. This has been introduced only in the last 20 years, as previous to this, music videos were present to assist the lyrics. The opinion on what music videos are appropriate and what videos are not, is really dependent on the country you live in. Some countries feel that to see a sexually charged music video is obscene and wrong, whereas another country allow for the music video to be viewed. Main chart artists nowadays realise that a lot of money is in the music video, so they take advantage. But, what they don’t realise is that vulnerable age groups will be influenced by what they see a music star do. So, it has been increasingly noticeable that music videos have been toned down, or even had two separate videos made. One which is suitable for all people to view and one for vulnerable people to enjoy.
  10. 10. Conclusion- How technological facilities have enabled music videos to reach the public. With the introduction of the internet and websites such as ‘Youtube’ it is more and more easy to access music videos. Nowadays, someone can watch a music video on a lot of different media platforms, including; Computers, Laptops, Smartphones, Ipads and Tablets. A music artists may have created their own individual channel on Youtube to upload all their music videos for audience viewing. This means that a viewer can log onto Youtube and instantly watch an up to date video. Websites such as ‘Twitter’ and ‘Facebook’ have capabilities to link or upload videos, which is another easy way of accessing music videos.

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