MTech '16 Summit - Glenn Gaudet

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Beth Drysdale

Engaging employees in the Marketing Ecosystem

Social Media

Pretty clueless
about what
marketing wants

How to
Evaluate
• Company culture
• Employee types

Why Does
Management
Care?
• Cost savings
• Increase market
engagement
• Increase employee
enthusiasm
• Increase revenue

Content
• Relevant
• Makes them value
add to their
audience
• Voice
• Non-”salesy”

Other Groups
• Sales
• Internal Comms
• HR
• Channel

Engagement
Strategies
• Not just about
sharing content
• Formations/campaig
ns
• Global
considerations

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