International Marketing
International marketing refers to any marketing activity that occurs across borders. Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment. Global marketing aims to satisfy the needs of global customers. International marketing enables the See more. International marketing, also known as global marketing, involves marketing products to people across the world. In other words, its any See more. International businesses looking to sell their products or service in a new country usually start with exportor licensing. Besides these options, other international marketing types See more. International marketing can help create bigger and better opportunities for business expansion. Not only does it offer a broader customer See more. Theres no one-size-fits-all approach to international marketing. As such, brands usually have to adopt various global marketing strategies to appeal to their diverse audience. It includes adjusting menus, translating
