Does Your Website Have a Brand Strategy?

Best Online Marketing Consultants
Best Online Marketing ConsultantsBest Online Marketing Consultants
••
Does Your Website Have a Brand Strategy?
DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN?
DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN? CAN I IMPLEMENT A BRAND STRATEGY MYSELF?
WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE?
WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL
WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY
WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION
WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION ❏ SOURCES OF TRAFFIC
THE LOOK AND FEEL OF YOUR WEBSITE
THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS
THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE
THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING
THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION
THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION ❏ CONSISTENT ON ALL DEVICES
THE CONTENT STRATEGY OF YOUR WEBSITE
THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT
THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES
THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT
THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT
THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT ❏ SOCIAL MEDIA INTEGRATION
YOUR WEBSITE’S CALL(S) TO ACTION
YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA
YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM
YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT
YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE
YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE ❏ STATIC AND PROMOTIONAL
SOURCES OF WEBSITE TRAFFIC
SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO)
SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC)
SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES
SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING
SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING ❏ OFFLINE ADVERTISING
THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES:
THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES: HOW MUCH DO I BUDGET FOR ONLINE MARKETING?
BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD
BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND ❏ ONGOING BUDGET -.5-1 X MONTHLY AD SPEND
BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD
BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES
BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES ❏ ONGOING BUDGET - 10-15% OF REVENUES
DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS
DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS YOU NEED TO WRITE YOURS DOWN AND MAKE A PLAN TO IMPLEMENT THAT STRATEGY
Does Your Website Have a Brand Strategy?
1 of 45

Does Your Website Have a Brand Strategy?

••
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The Powerpoint Presentation to our Website Brand Strategy Webinar https://bestonlinemarketingconsultants.com/brand-strategy-webinar/

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Best Online Marketing ConsultantsBest Online Marketing Consultants

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Does Your Website Have a Brand Strategy?

  • 2. DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
  • 3. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN?
  • 4. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN? CAN I IMPLEMENT A BRAND STRATEGY MYSELF?
  • 5. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE?
  • 6. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL
  • 7. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY
  • 8. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION
  • 9. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION ❏ SOURCES OF TRAFFIC
  • 10. THE LOOK AND FEEL OF YOUR WEBSITE
  • 11. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS
  • 12. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE
  • 13. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING
  • 14. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION
  • 15. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION ❏ CONSISTENT ON ALL DEVICES
  • 16. THE CONTENT STRATEGY OF YOUR WEBSITE
  • 17. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT
  • 18. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES
  • 19. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT
  • 20. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT
  • 21. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT ❏ SOCIAL MEDIA INTEGRATION
  • 23. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA
  • 24. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM
  • 25. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT
  • 26. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE
  • 27. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE ❏ STATIC AND PROMOTIONAL
  • 29. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO)
  • 30. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC)
  • 31. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES
  • 32. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING
  • 33. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING ❏ OFFLINE ADVERTISING
  • 34. THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES:
  • 35. THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES: HOW MUCH DO I BUDGET FOR ONLINE MARKETING?
  • 36. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD
  • 37. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
  • 38. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND ❏ ONGOING BUDGET -.5-1 X MONTHLY AD SPEND
  • 39. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD
  • 40. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES
  • 41. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES ❏ ONGOING BUDGET - 10-15% OF REVENUES
  • 42. DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
  • 43. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS
  • 44. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS YOU NEED TO WRITE YOURS DOWN AND MAKE A PLAN TO IMPLEMENT THAT STRATEGY