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Meaning
Theory
Benjamin Birney
Snake
• Denotation
Reptile, scaly and has a long
tongue
• Connotation
– Venomous, sneaky and
traitorous.
Flag
• Denotation
Cloth, symbols and colours.
• Connotation
– Pride, Hope and inspired.
Gun
• Denotation
Metal for fighting and
defending that’s loaded.
• Connotation
– Danger, imposing and
powerful
Poster Analysis 1
The poster I have chosen is from a sci-fi movie series called Acceleracers.
The use of colours clearly shows witch are good guys and who the bad
guys are, the ones on the right dressed in lighter colours show their on
the side of good, and the ones on the left dressed in darker colours
shows their on the bad side.
The props used for the poster shows what kind of movie series it’s
gonna be about, the cars shown in the middle are racing or driving to
survive.
The location of the poster isn’t exact but you can make a kind of cosmic
highway the cars are racing across.
The lighting of the poster is shown on the cars racing right at you the
message across that the main focus is all about racing.
The framing of the poster shows the characters on a slant as if we’re
looking up to them, that tells that they are main characters of good and
evil. Also the framing on the cars tells that they will be very important
and relevant to the series.
The characters in the posters are shown in different ways, the ones on
the right are shown to be very fearless and confident, while the ones on
the left are shown to be menacing and imposing.
Poster Analysis 2
The second poster I have chosen is from a horror game called five
nights at Freddy's to analyse.
The colours are shown in the game to be very dark and scary to give
the impression that you’re in for a scary and horrifying time, as well
as use brighter colours to show who you might be going up against.
The props shown in the background give us a clue as to what to
expect with the standing and emotionless animatronic skeletons.
The costume on the poster shows the character in the middle to be
a main character with the black top hat and bow tie to show he
might have a authoritarian presence.
The location of the poster is a dark and scary room as to give the
impression that it’s unpredictable and may surprise you.
The lighting in the poster is focusing a lot on the main character to
tell us that is the main character of the game we are about to play.
The framing of the character is focused in the middle of the poster
to tells us who he is and how important he is as his name in the
title and he is next to it.
The character in the poster is shown to be a big, brown bear
animatronic that may be coming for you in five nights.
Poster Analysis 3
The poster I have chosen is from a tv series called Hazbin Hotel.
The colours on the poster are illustrated to be very colourful and
vibrant with the core colour red.
One of the characters in the poster is shown to be carrying a cane to tell
us that he is a powerful man who shouldn’t be trifled with.
The costumes in the poster come in many verities but some stick to the
colours of white ands red to show some purity and passion behind
some of them.
The location of the poster depicts what looks like a urban city but with
a small hellish feelings with the people looking like demons.
The lighting on the poster presents us with characters up to 3-4 in the
front, middle and background to tell us the characters could be main,
side or background.
The framing of the poster shows us that the characters to the side and
the top are looking towards the girl in the like she is one of the main
characters
The characters of the poster are depicted in many ways the most
common aspect about them is they all have a demonic appearances
from pale skin, other body parts and to almost animal like features.
Soundtrack
• Clip 1
– Instrumental Music for Working in
Office (Easy Listening) - YouTube
• Clip 2
– Office JAZZ - Relaxing JAZZ Music
For Work, Concentration and
Focus - YouTube
Shining
• The soundtrack they chose for the trailer was
very upbeat and happy.
• They changed the narrative from a scary
slasher to a family friendly rom com.
• They used some of the more relaxed and
friendly clips to help give a better impression.
Scary Mary
• The soundtrack for the trailer was eerie,
creepy and tense.
• They changed Mary Poppins from a magical
nanny to a children hunter.
• The trailer used some well chosen sound
effects and scenes from the film like the
screaming lady and the sudden dun dun DUN!
Stereotypes
Men
• Strong
• Pride
• Office worker
• Solider
• Wrestler
• Macho
• Dumb
Women
• House wife
• Instructor
• Nanny
• Flirty
• Smart
• Caring
• Maid
Stereotypes
Upper Class
Positives:
• Well Spoken
• Well Dressed
• Intelligent
• Land Owners
Negatives:
• Snobby
• Egotist
• No sympathy
Working Class
Positives:
• Well known as street smart
• Never alone because they’re
surrounded by friends and family.
• Hard working
• Kind and caring
Negatives:
• Violent
• Scruffy clothes
• Foul mouthed
• Lack of hygiene
Stereotypes
Old People
Positive:
• Wise
• Very Experienced
• Respectful
• Patience
Negative:
• Bad hearing
• Terrible memory
• Loneliness
• Very loud
Young People
Positive:
• Polite
• Civil
• Concerned
• Responsible
Negative:
• Clueless
• Rebellious
• Idiotic
• Unmannered
Iconography- Western
Western is a type gerne that that
takes place in the wild west of the
desert with cowboy and cowgirls on
horse back and faces all kinds of
troubles like the dreaded Duel.
Iconography- Sci-Fi
Sci-Fi is a gerne that’s all about
science fiction stories that
don’t just take place on earth
but the whole galaxy of space.
It can also have very futuristic
Technology and maybe
powerful humans and aliens
fighting in a war.
Iconography- Fantasy
Fantasy is a gerne that
deals with all kinds of
magic powers and
creatures like wizards, elfs,
goblins, orcs, giants and
gnomes.
Narrative
• Narrative Definition
– A story
• Linear Narrative Definition
– A straight forward story: beginning, middle and
end.
• Linear Narrative Film Example
– Toy Story
Narrative
• Non-Linear Narrative Definition
– A story that’s not in order: middle, end and
beginning.
• Non-Linear Narrative Film Example
– Pulp Fication
Clip Analysis
The clip I am referencing is from a series called Star Wars Rebels and It show two
jedi fighting Darth Vader.
The costumes from Darth Vader and the Storm Troopers
Come off as very dark and pale, one colour depicts a very cold and emotionless
feeling while the other describes a more mysterious and powerful yet menacing
aura. The costumes of the jedi and padawan are more natural but have different
meanings, the jedi is dressed in different kinds of green to tell us that he
symbolizes a kind of tranquillity and awareness about him. While the padawan
costume is a nice calm orange to tell us that he has a character of determination,
enthusiasm and heat.
A quote from Darth Vader ”Your master deceived you” tells us that he comes
across as very threatening and someone you don’t want to mess with. And the
quotes from the jedi and the padawan “If that doesn’t kill him what will?” “Not
us, RUN!” tells us that they know there outmatched and can’t win so they need to
retreat.
The props used by both Sith and jedi the lightsabres tell us which side the two are
on, one is a blood red while the other is a calm light blue, which help them stand
out in the background because they’re laser swords.
The lighting on Darth Vader depicts that all he brings is destruction and chaos
when you cross his power. And the lighting on the jedi and padawan shows us
that they are fighting for their survival and hope they can defeat the dark that is
the Sith.
The camerawork on Darth Vader is shown with us looking up at him which tells us
that he has a commanding presence and a overflowing sense of fear when others
see him. While the jedi are shot like they are small and insignificant compared to
Vader.
The editing of the clip is depicted as to be very dramatic and tense to show the
jedi are fighting to survive the fight with the Sith lord.
The music in the clip starts of slow, quiet and eerie and then when action starts
the music gets faster, more suspensive and tense, when Vader gets crushed the
music cuts out to assume the worse is over, but then he lifts it off him and the
music starts up again, when the jedi and padawan escapes the music fades away
to signal it’s over.

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Meaning Theory: Analyzing Symbols and Stereotypes

  • 2. Snake • Denotation Reptile, scaly and has a long tongue • Connotation – Venomous, sneaky and traitorous.
  • 3. Flag • Denotation Cloth, symbols and colours. • Connotation – Pride, Hope and inspired.
  • 4. Gun • Denotation Metal for fighting and defending that’s loaded. • Connotation – Danger, imposing and powerful
  • 5. Poster Analysis 1 The poster I have chosen is from a sci-fi movie series called Acceleracers. The use of colours clearly shows witch are good guys and who the bad guys are, the ones on the right dressed in lighter colours show their on the side of good, and the ones on the left dressed in darker colours shows their on the bad side. The props used for the poster shows what kind of movie series it’s gonna be about, the cars shown in the middle are racing or driving to survive. The location of the poster isn’t exact but you can make a kind of cosmic highway the cars are racing across. The lighting of the poster is shown on the cars racing right at you the message across that the main focus is all about racing. The framing of the poster shows the characters on a slant as if we’re looking up to them, that tells that they are main characters of good and evil. Also the framing on the cars tells that they will be very important and relevant to the series. The characters in the posters are shown in different ways, the ones on the right are shown to be very fearless and confident, while the ones on the left are shown to be menacing and imposing.
  • 6. Poster Analysis 2 The second poster I have chosen is from a horror game called five nights at Freddy's to analyse. The colours are shown in the game to be very dark and scary to give the impression that you’re in for a scary and horrifying time, as well as use brighter colours to show who you might be going up against. The props shown in the background give us a clue as to what to expect with the standing and emotionless animatronic skeletons. The costume on the poster shows the character in the middle to be a main character with the black top hat and bow tie to show he might have a authoritarian presence. The location of the poster is a dark and scary room as to give the impression that it’s unpredictable and may surprise you. The lighting in the poster is focusing a lot on the main character to tell us that is the main character of the game we are about to play. The framing of the character is focused in the middle of the poster to tells us who he is and how important he is as his name in the title and he is next to it. The character in the poster is shown to be a big, brown bear animatronic that may be coming for you in five nights.
  • 7. Poster Analysis 3 The poster I have chosen is from a tv series called Hazbin Hotel. The colours on the poster are illustrated to be very colourful and vibrant with the core colour red. One of the characters in the poster is shown to be carrying a cane to tell us that he is a powerful man who shouldn’t be trifled with. The costumes in the poster come in many verities but some stick to the colours of white ands red to show some purity and passion behind some of them. The location of the poster depicts what looks like a urban city but with a small hellish feelings with the people looking like demons. The lighting on the poster presents us with characters up to 3-4 in the front, middle and background to tell us the characters could be main, side or background. The framing of the poster shows us that the characters to the side and the top are looking towards the girl in the like she is one of the main characters The characters of the poster are depicted in many ways the most common aspect about them is they all have a demonic appearances from pale skin, other body parts and to almost animal like features.
  • 8. Soundtrack • Clip 1 – Instrumental Music for Working in Office (Easy Listening) - YouTube • Clip 2 – Office JAZZ - Relaxing JAZZ Music For Work, Concentration and Focus - YouTube
  • 9. Shining • The soundtrack they chose for the trailer was very upbeat and happy. • They changed the narrative from a scary slasher to a family friendly rom com. • They used some of the more relaxed and friendly clips to help give a better impression.
  • 10. Scary Mary • The soundtrack for the trailer was eerie, creepy and tense. • They changed Mary Poppins from a magical nanny to a children hunter. • The trailer used some well chosen sound effects and scenes from the film like the screaming lady and the sudden dun dun DUN!
  • 11. Stereotypes Men • Strong • Pride • Office worker • Solider • Wrestler • Macho • Dumb Women • House wife • Instructor • Nanny • Flirty • Smart • Caring • Maid
  • 12. Stereotypes Upper Class Positives: • Well Spoken • Well Dressed • Intelligent • Land Owners Negatives: • Snobby • Egotist • No sympathy Working Class Positives: • Well known as street smart • Never alone because they’re surrounded by friends and family. • Hard working • Kind and caring Negatives: • Violent • Scruffy clothes • Foul mouthed • Lack of hygiene
  • 13. Stereotypes Old People Positive: • Wise • Very Experienced • Respectful • Patience Negative: • Bad hearing • Terrible memory • Loneliness • Very loud Young People Positive: • Polite • Civil • Concerned • Responsible Negative: • Clueless • Rebellious • Idiotic • Unmannered
  • 14. Iconography- Western Western is a type gerne that that takes place in the wild west of the desert with cowboy and cowgirls on horse back and faces all kinds of troubles like the dreaded Duel.
  • 15. Iconography- Sci-Fi Sci-Fi is a gerne that’s all about science fiction stories that don’t just take place on earth but the whole galaxy of space. It can also have very futuristic Technology and maybe powerful humans and aliens fighting in a war.
  • 16. Iconography- Fantasy Fantasy is a gerne that deals with all kinds of magic powers and creatures like wizards, elfs, goblins, orcs, giants and gnomes.
  • 17. Narrative • Narrative Definition – A story • Linear Narrative Definition – A straight forward story: beginning, middle and end. • Linear Narrative Film Example – Toy Story
  • 18. Narrative • Non-Linear Narrative Definition – A story that’s not in order: middle, end and beginning. • Non-Linear Narrative Film Example – Pulp Fication
  • 19. Clip Analysis The clip I am referencing is from a series called Star Wars Rebels and It show two jedi fighting Darth Vader. The costumes from Darth Vader and the Storm Troopers Come off as very dark and pale, one colour depicts a very cold and emotionless feeling while the other describes a more mysterious and powerful yet menacing aura. The costumes of the jedi and padawan are more natural but have different meanings, the jedi is dressed in different kinds of green to tell us that he symbolizes a kind of tranquillity and awareness about him. While the padawan costume is a nice calm orange to tell us that he has a character of determination, enthusiasm and heat. A quote from Darth Vader ”Your master deceived you” tells us that he comes across as very threatening and someone you don’t want to mess with. And the quotes from the jedi and the padawan “If that doesn’t kill him what will?” “Not us, RUN!” tells us that they know there outmatched and can’t win so they need to retreat. The props used by both Sith and jedi the lightsabres tell us which side the two are on, one is a blood red while the other is a calm light blue, which help them stand out in the background because they’re laser swords. The lighting on Darth Vader depicts that all he brings is destruction and chaos when you cross his power. And the lighting on the jedi and padawan shows us that they are fighting for their survival and hope they can defeat the dark that is the Sith. The camerawork on Darth Vader is shown with us looking up at him which tells us that he has a commanding presence and a overflowing sense of fear when others see him. While the jedi are shot like they are small and insignificant compared to Vader. The editing of the clip is depicted as to be very dramatic and tense to show the jedi are fighting to survive the fight with the Sith lord. The music in the clip starts of slow, quiet and eerie and then when action starts the music gets faster, more suspensive and tense, when Vader gets crushed the music cuts out to assume the worse is over, but then he lifts it off him and the music starts up again, when the jedi and padawan escapes the music fades away to signal it’s over.

Editor's Notes

  1. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  2. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  3. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  4. Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
  5. What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
  6. What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
  7. List the positive and negative stereotypes linked with these social groups
  8. List the positive and negative stereotypes linked with these social groups
  9. List the positive and negative stereotypes linked with these social groups
  10. List iconography you would associate with the genre. Add images where/if relevant
  11. List iconography you would associate with the genre. Add images where/if relevant
  12. List iconography you would associate with the genre. Add images where/if relevant
  13. Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour Reference clear examples from the clip https://www.youtube.com/watch?v=c-jQL-0oxTA