Ready to level up on your data? Adopting a data-driven culture can help your organization innovate and build resiliency. Come explore several use case scenarios for Tableau, a business intelligence and analytics software, to improve efficiency in creating board reports, data cleaning, CDFI Fund compliance, and more! Learn actionable steps on how to get started with Tableau and begin the journey to unlocking the power of data
4. Lead Sponsor
The Power of Data
Importance of data in today's world
Drives decision-making
Role of innovation and building resiliency
Businesses that effectively leverage data can break down data
silos, utilize advanced analytics, creates costs savings and new
streams of revenue, thereby building resilience in the face of
challenges.
Why Data Matters, Forbes
How Companies are Using Big Data and Analytics, McKinsey
5. Lead Sponsor
What is Tableau
Tableau is a powerful and intuitive data
visualization tool that enables organizations to
explore, analyze, and present data in a
meaningful and interactive way.
It provides users with the ability to create dynamic
visualizations, dashboards, and reports,
making complex data easier to understand and
share with others.
6. Lead Sponsor
Key Features of Tableau
1. Drag-and-Drop Interface: Easily connect to data sources and
build visualizations by dragging and dropping fields onto the
canvas.
2. Interactive Dashboards: Create dynamic dashboards for real-
time exploration and interaction with data.
3. Data Blending and Integration: Blend and integrate data from
multiple sources for a unified view.
4. Sharing and Collaboration: Share visualizations, dashboards,
and reports with ease using Tableau Cloud and Tableau Public.
9. Lead Sponsor
Use Cases of Tableau for CDFIs
1. Portfolio Analysis: analyze loan portfolios, visualize loan
performance metrics, and identify areas for improvement
2. Impact Measurement: track and measure the social and
economic impact of investments
3. Compliance Reporting: streamlines the process of generating
compliance reports for CDFI Fund
4. Grant Management: aids in managing grants by visualizing
grant performance, tracking fund allocation, and demonstrating
outcomes to grantors.
5. Investor/Board Reporting: transparent and comprehensive
reporting to investors or Board of Directors or Advisory Boards
6. Marketing: visually represent marketing data, such as campaign
performance, customer segmentation, and social media metrics
10. Lead Sponsor
Benefits of Using Tableau
1. Enhanced Data Visualization: easier to understand and communicate
insights
2. Improved Decision Making: Access real-time information for informed
decision-making
3. Streamlined Reporting and Compliance: Automate reporting
workflows, meet compliance requirements efficiently, and reduce
manual efforts
4. Enhanced Impact Measurement: showcase the value brought to
underserved communities.
5. Increased Stakeholder Engagement: Engage stakeholders effectively
6. Scalability and Flexibility: Scale with the organization's needs, handle
large datasets, and adapt to changing reporting requirements.
11. Lead Sponsor
Example Dashboards/Reports
1. Board Reporting
CDFI Certification Analysis
Awards Performance Report
Advisory Board Report on Minority Lending
2. Grant Management
CMF “What If Scenario”
3. Data Management and Analysis
Data Cleaning for TLR
Data Analysis for FA, CMF, ERP, NMTC applications
16. Lead Sponsor
How to Get Started
1. Evaluate Your Needs
2. Identify Staff/Human
Resources
3. Start with Tableau Public
4. Start Simple with Limited Data
Points
5. Focus on Key Data Sources
6. Utilize Tableau's Templates
and Sample Workbooks
7. Attend Webinars and Online
Training
8. Collaborate and Share
Internally
9. Seek External Support if
Needed
17. Lead Sponsor
Questions?
Mai Ha
Director of Impact
Clearinghouse CDFI
maih@ccdfi.com
Benjamin Allen
Data Analyst & Systems Lead
Clearinghouse CDFI
benjamina@ccdfi.com
Editor's Notes
(3 minute max introduction of the session)
Mai (timed 1 min):
Hello, everyone! I'm thrilled to be here and excited to introduce our session "Unlocking the Power of Data: Use Cases for Tableau to Improve Efficiency in Impact and Compliance Reporting." As a data enthusiast and advocate for efficiency and impact, this topic holds a special place in my heart.
In this session, we will explore the remarkable capabilities of Tableau, a powerful data visualization tool, and how it can revolutionize impact and compliance reporting processes. We will delve into real-world use cases that demonstrate how Tableau can streamline data analysis, board reporting, CDFI Fund reporting, and grant monitoring. We will also show you how Tableau can enable organizations to extract valuable insights and make informed decisions. Lastly, we will discuss how to get started with Tableau, and how it can save time, improve efficiency, and enhance transparency.
We are excited to share our experiences and insights on how Tableau has transformed impact and compliance reporting in our own organization. Moreover, we look forward to learning from your experiences, and exploring the endless possibilities that data and Tableau offer in improving efficiency and maximizing our impact.
(3-minute max for each speaker)
Mai (timed 2 min):
Before we jump into the sessions, I’d like to start by introducing the panel.
My name is Mai Ha, and I am honored to serve as the Director of Impact at Clearinghouse CDFI.
A little about Clearinghouse CDFI: We are a national CDFI, and provide innovative financing solutions and support to underserved communities, including affordable housing, commercial real estate, and community facilities. Clearinghouse CDFI is committed to social impact and is also a certified B Corp. Our Target Market includes national LITP, African American populations, Latino/Hispanic populations, and Sovereign Nations in the 18 western state, and Investment Area in CA, NV, AZ, NM, OR, WA, and TX.
I have been with Clearinghouse CDFI for 9 years and in my role as the Director of Impact, my primary responsibility is to align Clearinghouse CDFI's mission with our impact objectives, ensuring that we create sustainable and positive social change in underserved communities.
I lead our organization in developing and implementing strategic initiatives for our grant applications that address critical community needs, such as affordable housing, small business development, job creation, and access to essential services. I also oversee data collection and analysis, and CDFI Fund compliance reporting.
As a leader, I believe in empowering my colleagues to think creatively and strive for excellence. By fostering a collaborative and inclusive culture, we encourage our team members to bring their unique perspectives and talents to the table. Together, we develop innovative strategies and implement programs that yield tangible and measurable outcomes. I am thrilled to be a part of this panel and look forward to sharing insights and learning from all of you.
Benji (timed __ min):
(5 minutes)
Benji:
(1 minutes)
Mai:
By a show of hands, how many people are familiar with or know what Tableau is?
For those of you who are familiar or know what Tableau is, how many have actually used Tableau?
Benji
Benji
Benji
Mai:
Tableau offers valuable applications for Community Development Financial Institutions (CDFIs) in their mission to drive economic growth and provide financial services to underserved communities:
Portfolio Analysis: CDFIs can use Tableau to analyze their loan portfolios, visualize loan performance metrics, and identify areas for improvement. This enables better risk management and strategic decision-making.
Impact Measurement: Tableau helps CDFIs track and measure the social and economic impact of their investments. By visualizing data on job creation, housing development, and community revitalization, CDFIs can demonstrate their mission-driven outcomes to stakeholders.
Compliance Reporting: Tableau streamlines the process of generating compliance reports for regulatory bodies. CDFIs can create interactive dashboards that consolidate data from various sources, making it easier to track and report on compliance requirements.
Grant Management: Tableau aids in managing grants by visualizing grant performance, tracking fund allocation, and demonstrating outcomes to grantors. CDFIs can effectively communicate the impact of grant-funded initiatives using Tableau's visual storytelling capabilities.
Investor Reporting: Tableau enables CDFIs to provide transparent and comprehensive reporting to investors. By visualizing financial performance and impact metrics, CDFIs can strengthen relationships with investors and attract future investment.
Marketing: Tableau helps marketers visually represent marketing data, such as campaign performance, customer segmentation, and social media metrics, enabling better understanding and communication of marketing insights.
Benji:
Tableau brings numerous benefits to Community Development Financial Institutions (CDFIs):
Enhanced Data Visualization: Visualize complex data in a compelling and interactive way, making it easier to understand and communicate insights.
Improved Decision Making: Access real-time information, analyze loan performance, and identify trends and opportunities for informed decision-making.
Streamlined Reporting and Compliance: Automate reporting workflows, meet compliance requirements efficiently, and reduce manual efforts.
Enhanced Impact Measurement: Measure and track social and economic impact, showcasing the value brought to underserved communities.
Increased Stakeholder Engagement: Engage stakeholders effectively through interactive dashboards and visual storytelling.
Scalability and Flexibility: Scale with the organization's needs, handle large datasets, and adapt to changing reporting requirements.
Mai
Mai - Description of Dashboard – used for Board Reporting to report on meeting our CDFI certification requirement that 60% of loans and loan $ are in our Target Market. Also shows how many are in Eligible Markets if not Target Market and how much is ineligible.
Benji - Functionality to show:
1. Orient the audience on the pieces of the dashboard
2. Year / Quarter filter
3. Lines of Business (CORE and PPP in 2020) (Benji and Mai)
Mai - Importance: - particularly important during Covid when we did PPP and we didn’t know how CDFI Fund was going to treat PPP loans for meeting 60% CDFI certification requirement ; save time ; describe the struggle before
Mai - Description of Dashboard – board report to our AA and L/H Community Advisory Board – a map that showing our lending from 2017-2021 to minority owned or controlled borrowers (name AA, L/H, and NA) and bar chart with $ of projects and $ of financing in each category.
Benji - Functionality to Show:
1. Ability to add in or out different the lines of business (show what map looks like without PPP)
2. View only minority owned/controlled or not or both (show what map looks like with only minority owned/controlled)
3. View if the projects are located in majority minority census tracts (show what map looks like with projects that are both minority owned/controlled and in majority minority census tracts)
4. Hover on states to show
5. Describe the metrics that are in the graph and be sure to state them in a technical fashion
Mai - Importance: - helped OTP Advisory to visually see how much lending to OTP communities; help keep us accountable to OTP populations and to guide us on where we can improve.
FY_2022_CDFI_ERP-Eligible_Geographies_Final.xlsx
Mai - Description of Dashboard – used to help manage CMF leads and CMF portfolio; shows where CMF leads would best fit in which award year; it also helps with CMF Reporting; built several different dashboards for CMF, but we are going to walk you through two - Award Summary and What if Scenario.
The Award Summary is a summary of all the award requirements and performance benchmarks for that particular CMF award year. We use this dashboard for quick and easy access to award requirements when we are monitoring our CMF portfolio.
Benji- Functionality of Award Summary:
1. Select different award years
Mai- Importance of Award Summary – CMF program has lot of rules/requirements and each of our awards are slightly different requirements. It’s easier than going to the Assistance Agreement and streamlines the process for the next dashboard – What if Scenario. The What If Scenario dashboard helps us to determine where a CMF lead will fit in which particular CMF award year. Since we have different awards, which different service areas and different requirements, its beneficial for us to use this dashboard to determine where the CMF lead will have the greatest impact.
Benji- Functionality of What if Scenario:
Orient the audience on each component
Pause after What if Funded component Mai – this feature is important because it automatically calculates the key CMF requirements for that particular CMF award year. We can easily see if will meet with CMF requirements without having to use excel.
Pause after Project Metrics Mai – this feature is important because there are times where you may want to see the details of the projects. Perhaps one the requirements are not met, you might want to see in detail which project is causing the issue and move it to another award year or pair it with another project to counterbalance any shortcomings.
Ability to see performance benchmarks per award year
Ability to see if the project is a lead, earmarked or funded CMF project
Mai- Importance – when you have a lot of CMF awards and each with slightly different requirements, its hard to manage and to understand where a CMF lead best fits. Where it best fits is also dependent on the existing portfolio for each award year, and other leads or CMF projects that are in underwriting. This dashboard allows us to create different scenarios and clearly see whether we will meet our CMF requirements. Since sometimes leads and projects in underwriting sometimes fall off or get put on hold, this dashboard allows us to see what would happen if a project falls through.
Mai - Description of Dashboard – used to develop business strategy for ERP application; new award with different requirements; used our track record to help develop a business strategy. Based on what we knew of our lending and borrowers, we had a hunch that the best application strategy was to provide lending to borrowers who have projects in majority-minority low-income census tracts and also in ERP geographies, which one of the business strategy options for ERP. We wanted to quickly verify that this was accurate by analyzing our 5 year track record.
Benji - Functionality
Ability to see how many projects and $ of projects that are all ERP eligible, located in low-moderate income census tracts and ERP eligible geographies
Shading
Show tool tip function
Talk about the data warehouse and database/data sources that went into getting this data.
Mai - Importance – confirm business strategy and helped to fill in track record in application. This could have been done with excel using vlookup but it would have taken us much longer.
Mai - Evaluate Your Needs: Identify your specific goals and objectives for using Tableau. Determine the key data analysis and visualization requirements that can benefit your organization.
Mai - Identify Staff or Human Resources: Identify individuals within your organization who are best equipped to use Tableau. This may include staff members who manage data, systems, or interns with a technical background. Leverage their existing knowledge and skills to maximize Tableau's potential. (Use CCDFI as an example – Benji does technical side for Tableau, Melissa does technical side for nCino and Mai business needs/project management, Andy – driver of new technology). Benji actually started off as intern. Can you should some insight into how the learning process was for you, and advice on how someone could identify the right intern or candidate to take on Tableau.
Benji - Start with Tableau Public: Consider using Tableau Public, a free version of Tableau that allows you to create and share visualizations publicly. It can be a suitable starting point for small organizations with limited resources.
Benji - Start Simple: Collaborate with your identified staff or human resources to create simple visualizations with a limited number of data points. Focus on the most critical metrics and gradually expand as you gain more experience and confidence.
Benji - Focus on Key Data Sources: Collaborate with your identified staff or human resources to identify the primary data sources that are critical for your organization's operations. Start by connecting to and visualizing data from these sources to gain meaningful insights.
Benji - Utilize Tableau's Templates and Sample Workbooks: Tableau provides pre-built templates and sample workbooks that can serve as starting points for your own visualizations. Encourage your staff or human resources to utilize these resources to save time and effort.
Benji - Attend Webinars and Online Training: Encourage your staff or human resources to attend Tableau's webinars and online training resources tailored for beginners. These resources can help them understand the basics of Tableau and its functionalities.
Mai - Collaborate and Share Internally: Foster collaboration and knowledge sharing within your organization. Encourage your staff or human resources to share their visualizations internally with colleagues and stakeholders who can provide feedback and input. (Give example of how we did it at CCDFI)
Mai - Seek External Support if Needed: If your organization has the resources, consider partnering with external consultants or experts who can provide guidance and support in leveraging Tableau effectively.
Mai - This concludes our presentation. I hope this has shed light on the immense potential of Tableau in unlocking the power of data to enhance efficiency in impact and compliance reporting. By harnessing the capabilities of this powerful tool, organizations can gain valuable insights, streamline processes and reporting, and make data-driven decisions with confidence. Now, I will up open it up to the audience to answer any questions.
If you have any additional questions, our contact information is on the screen.
Thank you all of you for being a part of this presentation. I hope that you have gained valuable insights into the use cases of Tableau.