Bank marketing aims to provide financial services to customers in a more effective and efficient way than competitors, while meeting the bank's objectives. It involves identifying profitable markets and customer needs, setting business goals, promoting services and products, and adapting to changes. The marketing mix for banks includes product variety, competitive pricing strategies, personal selling and advertising promotions, convenient branch locations, quality human resources, and addressing problems like low service quality and inadequate promotion. Effective bank marketing requires identifying customer needs, developing products to meet those needs, communicating with target customers, reaching customers through appropriate channels, and obtaining feedback.

1. Bank Marketing

2. Bank marketing is the aggregate of
functions directed at providing services to
satisfy customers financial needs and wants,
more effectively and efficiently than the
competitors keeping in view the
organizational objective of the bank

3. Why Bank Marketing?
Existence of the customers
Win more and more customers
Appropriate promise to a customers

4. Purpose of Marketing Bank Services
 Identify the most profitable markets now and future
 Assessing the present and future needs of the customers
 Setting business developmental goals
 Managing and promoting various services and products
 Adapting to a changing environment

5. Marketing Mix in Banking Sector
Banking services are about the money in different types
and attributes like lending, depositing, and transferring
procedures. These intangible services are shaped in
contracts. The structure of banking services affects the
success of institution in long term. Besides the basic
attributes like speed, security and ease in banking services,
the rights like consultancy for services to be compounded
are also preferred.

6. Product
Today bank provide vide veracity of products and
services. Providing a product distinct from the competitors
will help to get highlighted in the market.

7. Price
Banks should be very careful in determining their prices
and price policies. Because mistakes in pricing cause
customers‟ shift toward the rivals offering likewise services.
Traditionally, banks use three methods called “cost-plus”,
“transaction volume base” and “challenging leader” in
pricing of their services.

8. Promotion
One of the most important element of marketing mix of services is promotion, which
is consist of personal selling, advertising, public relations, and selling promotional
tools.
 Personal Selling
Due to the characteristics of banking services, personal selling is the way that most
banks prefer in expanding selling and use of them.
 Advertising
Advertising media and channels that banks prefer are newspaper, magazine, radio,
direct posting and outdoor ads and TV commercials.
 Selling Promotional Tools
 Another element of the promotion mixes of banks is improvement of selling. Mostly
used selling improvement tools are layout at selling point, rewarding personnel,
seminaries, special gifts, premiums, contests

9. Place
A selection of suitable place for the establishment of a
branch is significant with the view pint of making the place
accessible and in addition, the safety and securing pr
ovision are also important.

10. People
Generation of efficiency is substantially influenced by the
quality of human resources. The commercial banks need
to assign a priority to the development of quality people
for the development of an organization. Hence the first
task before the banks is to overhaul the recruitment
process.

11. Problems Faced in Bank Marketing
Low quality service
Inadequate promotional activities
Inadequate channel of service
Unappealing prices

12. Measures to Overcome Marketing
Difficulties
Marketing difficulties can be eliminated by performing promotional
activities, introducing sales bonanza, increasing social responsibility,
giving out effective advertisements and many more
 Customer orientation
 Long term profitability
 Branch network
 Automation
 Correspondent banking
 Time stipulation

13. How to make bank Marketing
Effective?

14. 1.Identifying Needs
Search for neglected needs and requests, especially those that are
felt unequivocally throughout some undefined time frame and with
regards to certain ecological factors.

15. 2.Transforming Needs and Wants into
Products
The next step for an advertiser is to determine what sorts, designs,
structures, and assortments of products may meet these requirements
based on the criteria analysed.

16. 3.Communicating with Target
Consumers
Making a product that meets the needs of the buyer isn't the end of
an advertiser's job. It must be communicated to those for whom the
item was created, as well as which of their requirements it can meet.

17. 4.Reaching the Targeted Consumer
Next, an advertiser must decide how to reach end customers, including which
channels, modes of transportation, and individuals (go-betweens such as
distributors, retailers, specialists, and so on) he will use to make items available
in the most convenient locations to a specific customer while keeping costs to
a minimum. The executives' contact is called as distribution and coordination.

18. 5.Feedback
The advertiser must ensure that his product has met the demands of the
customer for whom it was designed. If a customer is dissatisfied, the causes for
this must be investigated and eliminated.

19. Thanks