7. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• There are repeated colours of greys, browns and greens.
• There is a mood of high paced action and intensity through
the images of explosions.
• Some of the images reflect violence, but in a cartoonish
sense.
How will your mood board influence your final product?
8. Informal Proposal
Current Idea
Concept A mash-up of clips from one video game compiled into an advert for the game.
Type of
products you
would make
• Advert
• Poster
What you will
need to make
them
My laptop, the usb drive, the footage, premier pro, sound effects, ident
Audience Young adults 14-28, male, middle class
9. Choices
Discounted ideas Reasons for not choosing this
project
Cardboard of Duty • It would be too time consuming and
would take too many resources to
produce.
Dead Man 2: In Your Attic • It may be deemed as offensive as there
might be too much gore in the
advertisement.
Editor's Notes
Bubbl.us or hand drawn-scanned using college printers exploring your final idea
Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
Collection of images related to your product/inspirational/visually interesting
At least 15 needed
For your idea, write a brief, informal proposal. Ensure you proof read and check spelling etc
For the audience section consider age/gender/psychographic/geodemographic/social grade etc
Discuss the other two ideas from your initial mind map and reasons for why you didn’t choose them
