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Visual Communications
Gender stereotypes in cartoons

     By Begimai Sataeva
          JMC -111
Gender representations
In the Disney films, representation of
gender roles, is unconcealed.

In this pictures girls performing tasks such
as cleaning, baking, or simply sitting in
“ladylike” manner. The last way is
portrayed princess. These are the
activities that young girls watching the
films are admiring.

This make a significant affect on the
young viewers gender expectations.
Male representation
    The same situation with the male
    representation for the young
    viewers.
    In Disney pictures the young man
    are presented as
    muscular, strong and tough.
    This stereotypical male alter
    gender expectations.
Body stereotypes

Full body shots of the princesses.
These shed being shown to shed
some light on the skewed body
proportions that are represented to
viewers.
  Microscopic waist
  Medium or large chest
  Long legs and hair
  Tiny feet.
In fact the proportions are not
dissimilar to the Barbie.
Over sexualization. Clothing
Some princesses shows maturity in
their clothing and movements as
well.
Tiny tops, swinging of hips.
On the other hand they
demonstrated nice elegant style
and good manners.
PATRIARCHY

Disney Cartoons is the representing of patriarchy.
Patriarchy is the system of society in which the
father is head of family.
Essentially a male dominated existence.
Females should be obedient and calmness.
Man’s duty to bear arms, woman’s duty to bear
sons.
Role of fathers
http://www.youtube.com/watch?v=Ag_RXlSOi8E&fea
ture=related
http://www.youtube.com/watch?v=Py5nWHVdZWs
Evil stepmothers, if any mothers
The stereotype that stepmothers are wicked has existed for
thousands of years, popularized by “Cinderella,” and “Snow White
and the Seven Dwarfs,” fairy tales collected by the Grimm
brothers. These folktales serve a greater function than merely
entertain children; they reinforce the moral lessons that a society
wants its members to learn. Unfortunately, the message that
stepmothers are “the bad guys” still persists in the 21st
century, despite the fact that there are approximately 15 million
stepmothers with stepchildren under the age of 18 in the U.S.
When adult children are included in these estimates, there may be
as many as 36 million stepmothers. How can so many women be
wicked?
Fairytale, magic love.

Commonly each of the images seemed to have either fireworks,
sparkles, or other means of making the characters in the center
appear enveloped by the moment. This seems to be an artistic
way of triggering emotions and making the scene appear magical
and fairytale worthy. This is done by connecting parts of nature to
the naturalness of romantic love, but hetero-romantic love
specifically.
And they all lived happily ever after…


It is certainly easy to see that expectations of gender roles
are transparently present throughout the Disney princess
films.
Considering that some progress has been made when
comparing the early films to the recent, hopefully with time
Disney films can continue to progress in their elimination of
excessive gender role representations.

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Visual communications

  • 1. Visual Communications Gender stereotypes in cartoons By Begimai Sataeva JMC -111
  • 2. Gender representations In the Disney films, representation of gender roles, is unconcealed. In this pictures girls performing tasks such as cleaning, baking, or simply sitting in “ladylike” manner. The last way is portrayed princess. These are the activities that young girls watching the films are admiring. This make a significant affect on the young viewers gender expectations.
  • 3. Male representation The same situation with the male representation for the young viewers. In Disney pictures the young man are presented as muscular, strong and tough. This stereotypical male alter gender expectations.
  • 4.
  • 5. Body stereotypes Full body shots of the princesses. These shed being shown to shed some light on the skewed body proportions that are represented to viewers. Microscopic waist Medium or large chest Long legs and hair Tiny feet. In fact the proportions are not dissimilar to the Barbie.
  • 6. Over sexualization. Clothing Some princesses shows maturity in their clothing and movements as well. Tiny tops, swinging of hips. On the other hand they demonstrated nice elegant style and good manners.
  • 7. PATRIARCHY Disney Cartoons is the representing of patriarchy. Patriarchy is the system of society in which the father is head of family. Essentially a male dominated existence. Females should be obedient and calmness. Man’s duty to bear arms, woman’s duty to bear sons.
  • 10. Evil stepmothers, if any mothers The stereotype that stepmothers are wicked has existed for thousands of years, popularized by “Cinderella,” and “Snow White and the Seven Dwarfs,” fairy tales collected by the Grimm brothers. These folktales serve a greater function than merely entertain children; they reinforce the moral lessons that a society wants its members to learn. Unfortunately, the message that stepmothers are “the bad guys” still persists in the 21st century, despite the fact that there are approximately 15 million stepmothers with stepchildren under the age of 18 in the U.S. When adult children are included in these estimates, there may be as many as 36 million stepmothers. How can so many women be wicked?
  • 11.
  • 12. Fairytale, magic love. Commonly each of the images seemed to have either fireworks, sparkles, or other means of making the characters in the center appear enveloped by the moment. This seems to be an artistic way of triggering emotions and making the scene appear magical and fairytale worthy. This is done by connecting parts of nature to the naturalness of romantic love, but hetero-romantic love specifically.
  • 13.
  • 14. And they all lived happily ever after… It is certainly easy to see that expectations of gender roles are transparently present throughout the Disney princess films. Considering that some progress has been made when comparing the early films to the recent, hopefully with time Disney films can continue to progress in their elimination of excessive gender role representations.