Disney films promote harmful gender stereotypes. Males are portrayed as strong and tough while females take on domestic roles like cleaning and baking. These stereotypes shape the gender expectations of young viewers. Additionally, the films depict unrealistic body proportions for women with tiny waists and large chests and hips, similar to Barbie dolls. The films also promote a patriarchal society where women are submissive and men are the heads of households.

1. Visual Communications
Gender stereotypes in cartoons
By Begimai Sataeva
JMC -111

2. Gender representations
In the Disney films, representation of
gender roles, is unconcealed.
In this pictures girls performing tasks such
as cleaning, baking, or simply sitting in
“ladylike” manner. The last way is
portrayed princess. These are the
activities that young girls watching the
films are admiring.
This make a significant affect on the
young viewers gender expectations.

3. Male representation
The same situation with the male
representation for the young
viewers.
In Disney pictures the young man
are presented as
muscular, strong and tough.
This stereotypical male alter
gender expectations.

5. Body stereotypes
Full body shots of the princesses.
These shed being shown to shed
some light on the skewed body
proportions that are represented to
viewers.
Microscopic waist
Medium or large chest
Long legs and hair
Tiny feet.
In fact the proportions are not
dissimilar to the Barbie.

6. Over sexualization. Clothing
Some princesses shows maturity in
their clothing and movements as
well.
Tiny tops, swinging of hips.
On the other hand they
demonstrated nice elegant style
and good manners.

7. PATRIARCHY
Disney Cartoons is the representing of patriarchy.
Patriarchy is the system of society in which the
father is head of family.
Essentially a male dominated existence.
Females should be obedient and calmness.
Man’s duty to bear arms, woman’s duty to bear
sons.

8. Role of fathers

9. http://www.youtube.com/watch?v=Ag_RXlSOi8E&fea
ture=related
http://www.youtube.com/watch?v=Py5nWHVdZWs

10. Evil stepmothers, if any mothers
The stereotype that stepmothers are wicked has existed for
thousands of years, popularized by “Cinderella,” and “Snow White
and the Seven Dwarfs,” fairy tales collected by the Grimm
brothers. These folktales serve a greater function than merely
entertain children; they reinforce the moral lessons that a society
wants its members to learn. Unfortunately, the message that
stepmothers are “the bad guys” still persists in the 21st
century, despite the fact that there are approximately 15 million
stepmothers with stepchildren under the age of 18 in the U.S.
When adult children are included in these estimates, there may be
as many as 36 million stepmothers. How can so many women be
wicked?

12. Fairytale, magic love.
Commonly each of the images seemed to have either fireworks,
sparkles, or other means of making the characters in the center
appear enveloped by the moment. This seems to be an artistic
way of triggering emotions and making the scene appear magical
and fairytale worthy. This is done by connecting parts of nature to
the naturalness of romantic love, but hetero-romantic love
specifically.

14. And they all lived happily ever after…
It is certainly easy to see that expectations of gender roles
are transparently present throughout the Disney princess
films.
Considering that some progress has been made when
comparing the early films to the recent, hopefully with time
Disney films can continue to progress in their elimination of
excessive gender role representations.