1. Getting Into the Craft Brewing
Industry
Kevin Wright – Hangar 24 Craft Brewery

2. Craft Brewing Industry Defined
• Breweries
• Distributors
• Suppliers
• Retailers
• Media
• Community Supporters
• Consumers
• Beer Appreciators

3. Roles In A Brewery
• Brewer
• Cellar Operator
• Packager
• Maintenance
• Engineer
• Management
• Administrative
• Sales
• Logistics
• Drivers
• Territory Managers
• Retail
• Restaurant Operations

4. Brewers Role (Reality Check)
• 50 – 90% of time cleaning/sanitizing
• Manual Labor
• Challenging Work Environment
• Dangerous Work

5. Wages in a Brewery
Salary Info Full-Time Employees
Small Brewpubs (1 – 1000 bbls Annually)
Position Average Salary
Brewmaster $ 45,829.70
Asst. Brewer $ 21,490.00

6. Wages in a Brewery
Salary Info Full-Time Employees
Med-Large Brewpubs (1001+ bbls Annually)
Position Average Salary
Brewmaster $ 50,985.00
Cellar Manager $ 29,625.10
Packaging Manager $ 24,000.00
Asst. Brewer $ 26,614.30
Accountant $ 50,000.00
Admin Staff $ 31,114.00
Graphic & Web $ 27,967.00
Marketing Manager $ 47,081.00

7. Wages in a Brewery
Salary Info Full-Time Employees
Small-Med Production Breweries (1 – 10,000 bbls Annually)
Position Average Salary
Brewmaster $ 42,411.20
Head Brewer $ 38,172.40
Cellar Manager $ 28,229.50
Packaging Manager $ 28,436.50
Asst. Brewer $ 24,325.50
Packager $ 21,948.60
QC Lab Tech $ 25,000.00
Accountant or CFO $ 30,571.40
Admin Staff $ 33,250.00
Marketing Manager $ 40,824.00
Sales Manager $ 48,352.00
Sales Staff $ 37,958.20
Maintenance $ 36,000.00

8. Wages in a Brewery
Salary Info Full-Time Employees
Med-Large Production Breweries (10,001+ Bbls Annually)
Position Average Salary
Brewmaster $ 74,366.10
Head Brewer $ 47,181.90
Cellar Manager $ 39,938.90
Packaging Manager $ 46,754.80
Asst. Brewer $ 32,842.90
Packager $ 25,000.00
QC Lab Tech $ 39,120.00
Accountant or CFO $ 63,998.80
Engineer $ 63,816.60
Admin Staff $ 40,816.10
Graphic & Web $ 43,257.30
Marketing Manager $ 63,943.00
Sales Manager $ 88,177.80
Sales Staff $ 48,985.60
Maintenance $ 44,812.00

9. Other Points to Consider
• Time Off Limitations
• Many Breweries 24/7
• Larger Brewery = Less Creative Input
• Repeating Tasks

10. The Good Stuff!
• Community
– Great People – Spirit of Inclusion & Collaboration
– Events: Festivals, Beer Dinners, GABF, CBC
• Camaraderie
– Like Minded People
– Commitment to Shared Focus
• Doing What You Love (Not Working)
• Beer!
– You get to be around it
– People want to be around you

11. Jobs Available!
• Industry Growth
– 2011: 13% Volume Growth, 250 Openings
– 103,585 total Jobs 2011 (estimated)
– 1200ish New Breweries in Planning
• Regional Brewery (15,000 bbl+ ) Growth
– 99% of Regionals Increasing
– Increased Opportunity for Specialists

12. Paths Into the Industry
• “Cold” Application
– Walk In
– “Do Anything” or Volunteer Mentality
• Job Boards
– ProBrewer.com
– Trade Publications
– Brewery Websites
• Brewing School

13. Brewing Schools (US)
• UC Davis Extension (Davis, CA)
– Short Courses
– Mid Level Courses
– Master Brewing Program
• 18 Week Program & 8 Week Program
• Intensive Brewing Science & Engineering & Sensory
• Top Professors
• IBD Exam
• 2-week Internships
• Limited Hands-On (Lab Work)
• Full Through 2014
http://extension.ucdavis.edu/unit/brewing/

14. Brewing Schools (US)
• Siebel Institute (Chicago, IL)
– Short Courses
– Subject Specific Courses
– International Diploma in Brewing Technology
• 12 Weeks
• Chicago & Doemens Germany Academy
• European Brewing Tour
• Brewing Only Focus for School
• Excellent Faculty – Industry Representation
• Available 2013
http://www.siebelinstitute.com/

15. Brewing Schools (US)
• American Brewers Guild (Salisbury, VT)
– Intensive Brewing & Science/Apprentice Program
• 28 Weeks
– 22 Weeks Distance Learning
– 1 Week on Site
– 5 Week Internship at Brewery of Choice
• Great Industry Reputation
• Track Record of Training Many Brewers
• Full Through 2014
http://www.abgbrew.com/

16. Pros & Cons of Schools
• Pros
– Knowledge Gained
– Access to Experienced
Professionals
– Access to Industry
– Job Placement
– Head Start in Industry
• Cons
– Time Commitment
– Financial Commitment
– School Work
– Location

17. Applying & Interviewing
• General Best Interviewing Practices Apply
• Be Professional
• Believe in the Company/Story/Owner
• Don’t Hound Brewers
• Be Sober
• What Are Breweries Looking For?
– Passion for Craft Beer
– Understanding of Industry
– Knowledge of Beer & Brewing
– Hard Worker
– Non “Jumpers”
– Serious Commitment
– Culture Fit

18. Applying & Interviewing
Getting Selected
• Be Prepared
– Do Your Homework
– Explain how your Background/Education/Work
Experience Fit the Job
• Convey Your Passion
– Know Your “Why Craft Brewing” Story
– Anecdotes, etc
• Ask Great Questions
– Understanding of Position
– Understanding of Company Including Culture

19. Closing & Questions
• Great Industry, Great People, Great Jobs
Questions?

20. Picture Credits
• 1 – H24
• 2 – H24
• 3 – Beer Magazine
• 4 - http://www.simplybeer.com/2009/06/16/beer-store-review-
oaktree-buy-rite-south-plainfield-nj/
• 5 - http://www.germanbeerinstitute.com/history.html
• 6 - http://pccustodian.net/images/
• 7 - http://leisureblogs.chicagotribune.com/thestew/2010/04/craft-
brewers-conference-winners.html
• 8 – www.ucdavis.edu
• 9 - http://www.siebelinstitute.com/
• 10 - http://www.abgbrew.com/