This is the workshop that took place 3-4 October 2015 to inspire students of Erasmus. Games as the most powerful learning tool- creating Business plan with Business Model Canvas

1. Commerce, Entrepreneurship
& Gamification
A Mission ToRun Workshop by Beata & Patrick L Young
Hanza Cafe
Torun
Saturday/Sunday 3-4 October, 2015

3. Why Trade?
The Story of a Sandwich

4. Imagine Every Ingredient
Chicken
Butter
Salt
vegetables
Bread
cheese
cucumber (pickling)
honey

5. Here’s The Video
https://www.youtube.com/watch?v=URvWSsAgtJE

6. This is The Value of Exchange
Which Makes the Trade
Which Drives Prosperity

7. Simple Exchange: Barter

8. Exchange = Valuation

9. Leading To A Unit of Value

10. Trade Means
Different Actors
In
Different Roles

11. ● Buyers
● Sellers
● Producers
● Brokers
● Traders
etc.

12. See A Need
Fill A Need!
What is Missing
In Your World?

13. Catalysts Are Key in Life
● Sparks Make Fire
● Entrepreneurs spark economies

14. The world of
opportunity
- from graphene to web
apps, via coffee...

15. Build a Business:
Ingredients
An Idea
Some Money
Lots of Enthusiasm
Hard Work
Time
Allow your idea to simmer until mature
Develop that idea into a Plan
Inject some money to help the project move forward
Use a lot of enthusiasm and hard work to Execute the Plan
Bring your business to the boil...

16. Why My Own
Business?
Satisfaction
Flexibility / Freedom
Empowerment
Improving Your Society
Feeding Your Family
Making Your Mother Proud

18. Is this for me?
ANYBODY Can Be An Entrepreneur!

19. Basics For Entrepreneurs
Entrepreneurship is For ALL!
- Age, Experience, Geography are NOT a barrier
- Learn Holistic, Execute Focussed
- Follow A Passion
- This is a World of Opportunity

20. This is Not
A Zero Sum Game
Business For Growth!

21. There is NO Single Holy Grail!
Learn / Read / Fit Your
Personality
& Find A Balance!

22. How To Find An Idea

23. Two Sheets of Paper - Two Times To Think
What You Are Good At What You Like to Do

24. Discern Your Skills, List Activities You Enjoy, Find A Sweet Spot for your Startup

25. Searching for an Idea
What is missing in:
- your town?
- your evening?
- your weekend?
What type of business could you start while still
going to school?
What type of business could you start using the
skills you have now?
What can you deliver to make life better?
How can you learn how to do it?

26. Workshop 1
Creating Your Idea...

27. Section Two
Building Your Plan

29. Business
Model
Canvas
9 Key Areas
● Key Partners
● Key Activities
● Value Propositions
● Customer Relations
● Customer Segments
● Key Resources
● Channels
● Cost Structure
● Revenue Streams

30. Key Partners
- who are our key partners?
- who are our key suppliers?
- which key activities do partners perform?

31. Key Activities
- what key activities do our value propositions
require?
- our distribution channels
- Customer Relationship
- Revenue Stream

32. Value Propositions
- What Value do we deliver to the customer?
- Which one of the customers problems are we helping to solve?
- What bundles of products and services are we offering to each
customer segment?
- Which customer needs are we satisfying?

33. Customer Relations
- What type of relationship does each of our customer segments expect us
to establish and maintain with them?
- Which ones have we established
- How are they integrated with the rest of our business model?
- How costly are they?

34. Customer Segments
- For whom are we creating value?
- Who are our most important customers?

35. Key Resources
- What Key resources do our Value Propositions require?
- Our distribution channels? Customer relationships? Revenue
Streams?

36. Channels
- Through which channels do our customer segments want to be
reached?
- How are we reaching them now?
- How are our channels integrated?
- Which ones work best?
- Which ones are most cost efficient?
- How are we integrating them with our customer routines?

37. Cost Structure
- What are the most important costs inherent in our business?
- Which key resources are most expensive?
- Which key activities are most expensive?

38. Revenue Streams
- For what value are our customers really willing to pay?
- For what do they currently pay?
- How are they currently paying?
- How would they prefer to pay?
- How much does each revenue stream contribute to overall
revenues?

40. The “TimWood” principles aka the original 7 muda defined by Oshi:
● Transport (moving products that are not required to perform the processing)
● Inventory (all components, work in process, and finished product not being processed)
● Motion (people or equipment moving or walking more than is required to perform the
processing)
● Waiting (waiting for the next production step, interruptions of production during shift
change)
● Overproduction (production ahead of demand)
● Over Processing (resulting from poor tool or product design creating activity)
● Defects (the effort involved in inspecting for and fixing defects) ?

41. Work Groups:
- Define Your Idea in the Canvas

42. See you tomorrow :-)
end of day 1

43. Day Two
- Onwards to Entrepreneurship!

44. - “The Empires of the Future
Are The Empires of the
Mind.”
- Winston Churchill

45. - “Plans are nothing.
- Planning is Everything”
- General Dwight D Eisenhower

46. - aka
Execution is Everything!

47. The Living Room Entrepreneur
● Cheapest coworking space
● Access to the world’s libraries.
● Easy commute (& same access to rest of world!)
● Nobody Can tell your call / printouts came from the
dining table
● ...NOR DO THEY CARE!

49. Workspace
1) Apple’s Garage
2) Porsche’s Battery
3) Dr Irena Eris
4) John Boyd Dunlop

50. Workspace
There is NO Single Holy Grail...
...BUT Innovation Begins AT HOME!

51. Expand At Home
1) Need Help? Outsource / Find a Freelancer:

52. 3D Print / Contract Build / White Label:
Build From Home

53. Sell From Home

54. ● Duct Tape / BootStrapping
● Watch Your Burn Rate
● Stay Lean & Focussed
● Mentor: q.v. Mission ToRun Clinic
BootStrap Your Future

55. - Entrepreneurs
are different

56. - Appreciation
- Understanding
- Enabling

57. - Success = Execution

58. Co Founders
&
Co Workers

59. - The Power of the Pivot

60. - Time To Pitch

61. - Tell A Story
- Interest the Listener
- Explain Your Aim
- Show Your Passion

62. Two Sheets of Paper - Two Times To Think
What You Are Good At What You Like to Do

63. Discern Your Skills, List Activities You Enjoy, Find A Sweet Spot for your Startup

65. We Want You To
Succeed

66. Thank You Very Much
- Patrick & Beata
- @MissionToRun