crisis on domino's

1. CRTICAL SITUATION IN AN
ORGANIZATION AND
MANAGERIAL SOLUTION
NAME: BOOBESH KUMAR M
REG NO : RA1952001020045

2. THE CRISIS
COMMUNICATION
THE
DOMINO’S
EFFECT

3. 1. Dominos Overview
2. The Crisis
3. Dominos Response
4. What Dominos did right
5. What Dominos did wrong
6. Solution
7. Conculsion

4. DOMINO’S
• Founded in 1960.
• An American restaurant chain and pizza
delivery corporation
• Second largest in America.
• Nearly 11000 corporate stores in 70
countries
• 2.0 Billion USD annual turnover.
• No of employees 220,000.

5. The Crisis
• Two employees at Dominos Franchise
in NC shared a video of adultered
food.
• The video went viral
• Has more than 1 million views in 3
days.
• News is all over the media.
• Event was discussed on consumer
sites.
• GoodAsYou.org Conumerist.com

6. DOMINO’S RESPONSE
• Dominos was informed of the situation
• Identified the employees and fired them.
• Mclntyre sent e-mail updates to Good as you
and the consumerist.
• Posted a public note on their website.
• But were slow to respond on social media
• No public statement in 48 hours.
• Dust began to settle.

8. What Dominos did Right
• Accepting the mistake and taking action
• Posting a mail on their website.
• Responding on You Tube by a video of CEO
apologizing.
• Video was shared with same tags.
• Creating twitter account.
• Responding to customer queries on twitter
account.

9. What Dominos did Wrong
• Dominos took too much
time to respond
• Lack of social media
presence.
• No social media policy

10. SOLUTION
• Domino’s has always been
a company who based its
offerings on convenience
• The old famous deal of
“30 minutes or Free” has
become its trade mark
• However keeping up the
convenience and the new
recipe could be costly
and difficult.

11. • Both the convenience and new
pizza together would make for a
great solution
• The break-even that could be
obtained with this would succeed
over the previous pizza recipe
• With an entirely new recipe the
company could feed off a new
image and could put out
advetisements and propaganda to
get people to try their new pizza
and hopefully win them over

12. CONCLUSION
• Use its Taleo system to enhance its
employment and sales brand during the
application process
• Domino’s Pizza has future goals for the
the use of its Taleo system
• It hopes to imlement taleo for its largest
franchise which has more than 100 stores