2. 2
ABOUT US
NewBornTown is a Chinese mobile internet company
with its business focused on the global market.
3. 3
NewBornTown Timeline
NewBornTown is an award-winnning global mobile company with offices in Beijing, Nanjing, Silicon Valey and Hong Kong. Solo
System were awarded as global best apps in 2015, and the development team also entitled as Google Play Top Developers
Solo Launcher published
YAHOO strategic partner
Solo System users
exceeded 250 million
Top Developer and
the Best App of 2015
By Google Play
2015 Best Overseas
Development Company
by ChinaBang
Solo System users
exceeded 400 million
2013.05 2015.02 2015.07 2015.11 2016.03 2016.04
4. 4
Business Model
NewBornTown aiming to build the No.1 globalized mobile ecosystem. NewBornTown has one vision and three business modules.
Our vision is to connect people and information. Our business covers products, commerce development and big data analysis.
NewBornTown
EcoSystem
Products:
Solo System Apps
Monetization Platforms:
LeadHUG and PingStart
Big Data System:
Solo Aware
6. 6
Solo System
Solo Launcher
§ SOLO BOOST
§ SEARCH INFORMATION
§ THOUSANDS OF
THEMES
§ DELICATE WALLPAPERS
.
Solo Locker
§ PHOTO PASSWORD
§ PASSWORD STYLE
§ IMPECCABLE
WALLPAPERS
Solo AppLock
• SAFE APPLOCK
• FREE DIY
• COLORFUL
WALLPAPERS
Solo Notification
§ NO.s on ICON:
§ NEVER MISS A
MESSAGE
.
Solo Weather
§ DIY THEMES
§ WORLDWIDE WEATHER
BROADCAST
10. 10
Native Ad Placements
High- Impact, Interactive Ad Units
Robust Ad Formats: Native
Spend more time in Launcher
Drive User to Action:
AppLock
Increase Brand’s
influence
In-Stream Ad
Mobile Engagement
Home Screen
Feature your
Mobile Game
Click to lead
Click to download
Click to web
Click to locate
Click to social
Click to video
@
20. 20
Solo Native Ads still attractive
App recommendation
Use good apps to recommend for user
Solo Now Location
Hot news promotion
Different app frequency capping
Change the ads if there no immersions
Ads removing
User have the option to delete the ads
22. 22
Solo Aware
Big data recommendation – effectively increased eCPM
Lead by Dr.JiHao, former IBM big
data scientist and PHD from
Carnegie Mellon University
Elite and
competitive
User interactivity Context awareness Patented algorithm
Solo Aware largely improve the
users engagement within the app,
as well as the click rate and
conversion rate.
Solo Aware – the first context-
aware Ads recommendation
system in the world
Through its patented algorithm, Solo
Aware is able to recommend the most
relevant ads impressions based on the
scenario of user behavior
