What brilliant marketing looks like!
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The story of Power Branding shared via great Brand Manifestations around the world!
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What brilliant marketing looks like!
- 1. What Brilliant Marketing Looks Like No Wisdom, just a View @iBasSmit Aug 2013
- 3. Why to Bother… … because it claims a bigger piece of the BRAIN DOMAIN!
- 4. Why to Bother… … because it claims a bigger piece of the BRAIN DOMAIN! Or in CMI terms: “it increases BRAND EQUITY”
- 5. Why to Bother… … because it claims a bigger piece of the BRAIN DOMAIN! Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’
- 6. Why to Bother… … because it claims a bigger piece of the BRAIN DOMAIN! Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:
- 7. Why to Bother… … because it claims a bigger piece of the BRAIN DOMAIN! Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language: “I simply like it more”
- 8. WhatmakesMarketingbrilliant? Viewed from different perspectives, without being complete…
- 9. CONSISTENCY
- 16. DESIRABILITY
- 18. SIMPLICITY
- 20. BRAVEWhile being true to your DNA
- 24. DIFFERENTIATION
- 28. HAVING VIEW
- 37. BRAND EXPERIENCE
- 39. EYE DETAIL
- 41. DEMOCRATIZATION
- 45. CURIOSITY
- 46. ABILITY TO SEE WHAT OTHERS DON’T SEE [YET]