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Chances are your organization is under-leveraging one of its most important brand assets – the personal brands of your salespeople. How much impact do the personal brands of your salespeople have on customer loyalty? Is it possible that salespeople’s relationships with your customers have more impact on customer loyalty than the combined impact of the brands of your products and company? By aligning all three brands (product, corporate and personal) your organization can take advantage of the collective strengths of all three – not just the power of adding three together, it’s the leverage of Brand3.