Brand3Using the Power of Brand Alignment toDeepen Customer Relationships
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Faces Behind the Names1
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Why Brand3?2
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand Relationships3Corporate BrandsPersonal BrandsProduct Brands
© 2013 Brand Tool Box, Ltd. All Rights Reserved.4Brand3
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework5Brand3 PersonalBrandBuildingBrandAlignmentActionLearningP...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework6Brand3 PersonalBrandBuildingBrandAlignmentActionLearningP...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.“If I Can’t Name itI Can’t Know it.”-Marshall McLuhan7PlatformDevelopment
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand Platform Development8
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework9Brand3 PersonalBrandBuildingBrandAlignmentActionLearningP...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Strong personal brands haveaccess to “big” opportunities;Success at big op...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.11
© 2013 Brand Tool Box, Ltd. All Rights Reserved.How often do you plan for perceptions?12
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Personal Brand Building13
© 2013 Brand Tool Box, Ltd. All Rights Reserved.14
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Kevin’s Personal Brand Platform15 Grow or Die Attitude Helpful Do the R...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework16Brand3 PersonalBrandBuildingBrandAlignmentActionLearning...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Power of Brand Alignment17Customer EngagementEmployee EngagementBrandAlign...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.CustomerEngagementEmployeeEngagementBrand3 Brand AlignmentSalespersonAlign...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand Alignment19
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework20Brand3 PersonalBrandBuildingBrandAlignmentActionLearning...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Action LearningIncorporating Brand3 Concepts into 5Stages of Every Sales P...
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Action Learning Coaching22
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Q & A23
© 2013 Brand Tool Box, Ltd. All Rights Reserved.Start Deepening YourCustomers’ Relationships NowCall Kathryn Henriksen at ...
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Brand3: Using the Power of Brand Alignment to Deepen Customer Relationships

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Chances are your organization is under-leveraging one of its most important brand assets – the personal brands of your salespeople. How much impact do the personal brands of your salespeople have on customer loyalty? Is it possible that salespeople’s relationships with your customers have more impact on customer loyalty than the combined impact of the brands of your products and company? By aligning all three brands (product, corporate and personal) your organization can take advantage of the collective strengths of all three – not just the power of adding three together, it’s the leverage of Brand3.

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Brand3: Using the Power of Brand Alignment to Deepen Customer Relationships

  1. 1. Brand3Using the Power of Brand Alignment toDeepen Customer Relationships
  2. 2. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Faces Behind the Names1
  3. 3. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Why Brand3?2
  4. 4. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand Relationships3Corporate BrandsPersonal BrandsProduct Brands
  5. 5. © 2013 Brand Tool Box, Ltd. All Rights Reserved.4Brand3
  6. 6. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework5Brand3 PersonalBrandBuildingBrandAlignmentActionLearningPlatformDevelopment
  7. 7. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework6Brand3 PersonalBrandBuildingBrandAlignmentActionLearningPlatformDevelopment
  8. 8. © 2013 Brand Tool Box, Ltd. All Rights Reserved.“If I Can’t Name itI Can’t Know it.”-Marshall McLuhan7PlatformDevelopment
  9. 9. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand Platform Development8
  10. 10. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework9Brand3 PersonalBrandBuildingBrandAlignmentActionLearningPlatformDevelopment
  11. 11. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Strong personal brands haveaccess to “big” opportunities;Success at big opportunities growpersonal brands further, faster.10PersonalBrandBuilding
  12. 12. © 2013 Brand Tool Box, Ltd. All Rights Reserved.11
  13. 13. © 2013 Brand Tool Box, Ltd. All Rights Reserved.How often do you plan for perceptions?12
  14. 14. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Personal Brand Building13
  15. 15. © 2013 Brand Tool Box, Ltd. All Rights Reserved.14
  16. 16. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Kevin’s Personal Brand Platform15 Grow or Die Attitude Helpful Do the Right Thing Do What I Say Thoughtful Approach Humbly Confident Friendly Actively EngagedBrand Promise: Integrity, Respect, and Responsibility Consultant Husband Son Volunteer Father
  17. 17. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework16Brand3 PersonalBrandBuildingBrandAlignmentActionLearningPlatformDevelopment
  18. 18. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Power of Brand Alignment17Customer EngagementEmployee EngagementBrandAlignment
  19. 19. © 2013 Brand Tool Box, Ltd. All Rights Reserved.CustomerEngagementEmployeeEngagementBrand3 Brand AlignmentSalespersonAlignment18
  20. 20. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand Alignment19
  21. 21. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Brand3 Framework20Brand3 PersonalBrandBuildingBrandAlignmentActionLearningPlatformDevelopment
  22. 22. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Action LearningIncorporating Brand3 Concepts into 5Stages of Every Sales Process Opening/Build Rapport Ask Questions and Qualify Recommend a Solution Manage Objections Closing/Agree on Next Steps21ActionLearning
  23. 23. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Action Learning Coaching22
  24. 24. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Q & A23
  25. 25. © 2013 Brand Tool Box, Ltd. All Rights Reserved.Start Deepening YourCustomers’ Relationships NowCall Kathryn Henriksen at 612-338-5009ORGo to www.brandtoolbox.com/services/brand3/more-information/24

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