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General Assembly: The Lean Brand

Benjamin Spear
Benjamin Spear
Benjamin SpearBrand Consultant at Consultant

My deck for a General Assmebly Boston workshop on accelerating the development of your brand through rapid prototyping and learning.

General Assembly: The Lean Brand

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Ben Spear
Consultant, Brand Strategy & Design
THE LEAN BRAND
AGENDA
‣ Intro, Q&A 10m
‣ Why brand? 10m
‣ Industrial vs. Information Age Brands 10m
‣ Lean Brand Development 10m
‣ Workshop 40m
‣ Discussion time 10m
2
INTRODUCTION
‣ BFA Graphic Design, BU College of Fine Arts
‣ Graphic design and corporate identity
‣ Brand strategy and acceleration
‣ Qualitative market research
‣ Berklee, Harvard, P&G, MassChallenge
‣ #brandhack
BEN SPEAR
CONSULTANT, BRAND STRATEGY & DESIGN
3
Q&A
THE LEAN BRAND 4
THE LEAN BRAND
WHY BRAND?
5
LESSON 1 6
BRAND =
RELATIONSHIP ≠
NAME, LOGO, TAGLINE
Ad

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General Assembly: The Lean Brand