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The Ethiopian Coffee
Country Profile
• Geography: Located in the Horn of Africa,
• Population: in 93,877,025 (July 2013 est.)
• Land Area: 1,104,300 sq.km,
• Capital City: Addis Ababa,
• 9 Regional States and Addis Ababa and Diredawa
Administration,
• Economy (2012 est.) Service 43%, Agriculture
46.4% and Industry 10.7 % of the country GDP
Country Profile cntd….
• Main Exports: Coffee, Oilseeds, Khat, Flower,
Gold, Pulses, Live Animals, meat, Leather and
Leather Products.
• Exports: $3.109 billion (2012 est.), $ 3.029
billion (2011 est.)
• Export Partners(2012): China 13%, Germany
10.8%, Saudi Arabia 7.8%, US 7.9%, Belgium
7.7%.
Country Profile cntd
• Main import commodities: food and live
animals , petroleum and petroleum products ,
chemicals machineries motor vehicles,
cereals, textiles.
• Imports : $ 9.498 bill.(2012 est.), $8.329 bill.
(2011 est.)
• Imports partners (2012 est.): China 13.1%,
Saudi Arabia 8.2%, India 5.5%, US 11%
General Facts of Ethiopian Coffee
• Birth place of Arabica coffee trees, Coffee arabica.
• Coffee is vital to the cultural and socio-economic life
of Ethiopia.
• Coffee sustains the livelihood for 15 million people in
Ethiopia.
• Provides important income for casual labor, for many
additional poor rural people.
• The Ethiopian Economy is highly dependent on
coffee as it contributes more than 25% of the
country's foreign exchange earnings. No other
product wide avenue for inherent quality and high
specificity.
• Organic by default.
Coffee Production System in Ethiopia
• Forest Coffee,
• Semi-forest coffee,
• Garden coffee and plantation coffee
Production comes from
• Morethan 64% Oromia,
• 35% from SNNP and, the remaining 1% from
Gambela Regional State.
Main coffee types by Quality and Place
of Origin
Coffee Types
• Yirgachaffee
• Harar
• Sidama
• Limmu
• Djimma
• Tepi Bebeka
• Lekempti
Yirgachffee Origin
• Internationally Known and recognized as
Yirgachaffee Brand Name. grown coffee and
has intense flavor known as flora. Has fine
acidity and rich body. Many rosters are
attracted to its fine and flavor and are willing
to pay a premium price for it.
Harar Origin
• Coffee with medium sized beans with greenish
– yellow color, medium acidity and full body,
and a distinctive Mocha flavor. Internationally
known and recognized as Harar Trade Brand
Name and highest premium coffee in the
world.
Sidama Origin
• Medium – sized bean, greenish-greyish in
color. Due to balanced tastes and good flavor
called Sweet coffee, has fine acidity and good
body,. It is always blended for gourmet or
specialty coffee.
Limmu Origin
• Spicy and Winy flavor and attracts many
roasters specially Europe and USA, has good
acidity and body, washed Limmu is one of
premium coffee, medium sized bean and
greenish- bluish in color mostly round in
shape.
Djimma Origin
• Altitude heavy bodied cup with winy after test
can be prepared as washed and sun dried.
Tepi Origin
• Low acidity but better body, there are
commercially important which is used for
special blend.
Bebeka Origin
• Low acidity but better body, Tyer are
commercially important which is used for
special blend.
Lekempti Origin
• Medium-to-bold bean known for its fruity
taste, has greenish-brownish in color with
good acidity and body, there are many
roasters who put its flavor in their blends, but
it can also sold as an original gourmet or
special original flavor.
Coffee Quality control in Ethiopia
• Operational techniques and activities that are
used to fulfill coffee quality requirements in
the country vary at different levels i.e.
 at farm gates and district level - by regions,
at regional level - by ECX and,
at central level - by MOA.
Coffee Quality inspection for Arrival.
• At farm gate level cherry/pod appearance and
foreign matter level are attributes for quality
and carried out by regional Agricultural
Offices.
• At wereda level moisture content and volume
of green coffee defects/300gm are used as
indicators. Regional Agricultural offices are
responsible to accomplish the task.
Coffee Quality insp. Cntd….
• At regional/ECX level internationally accepted
attributes for analysis of both green coffee
and liquor assessment are in place. ECX also
exercises SCAA classification/protocol for high
quality arrivals.
• At central level- Except SCAA protocol the
technique is the same with ECX. Ministry of
Agriculture is mandated Institution to
accomplish the task.
Export Coffee grading in the
Ethiopian coffee industry
The main Export coffee grades, which
are formulated by Ethiopian standards
Authority together with all concerned
stakeholders are illustrated below
Washed Natural/unwashed Special types
Yirgacheffee grade 2 Jimma grade 4&5 Blend of unwashed
and washed
Sidamo grade 2 Lekempti grade 4&5
Limu grade2 Sidamo grade 4&5
Bebeka grade 2 Harar grade 4&5
Teppi grade 2 and,
Lekempti grade 2
Export coffee grades and specifications: exportable
coffee should fulfill the following parameters,
• bean size
• moisture content
Raw inspection/Green
bean Inspection
• Shape & make
• Adour
• Color
• > 14 (should be above 90)
• < 11.5%
• = Bold/thick & uniform
• = clean
• = bluish/ green/greenish
Exportable coffee cntd………
Defect points
• 0---3
• 4---12
• 13---25
• 26---45
• 46---86
• Overall green
appearance
• grade 1
• grade 2
• grade 3
• grade 4
• grade 5
• = uniform, attractive &
clean.
Cup quality analysis for all grades
should be:
• Cleanliness
• Acidity
• Body
• Flavor
• Overall
• clean-2 cups defective
• medium- pointed
• medium-full
• medium- good
• medium-good
Unique characters tics of all
coffees/flavors
• Lekempti
• Sidamo
• Harar
• Yirga chefe
• Limmu
• Fruity
• Sweet
• Mocha
• Flora
• Winey
Coffee Marketing in Ethiopia
The coffee marketing in Ethiopia
accomplished in the following
transaction chain.
Coffee marketing cntd…
• Primary level coffee transaction
centers(PLCTC)
• Ethiopian Commodity Exchange(ECX)
• International coffee market
Primary Level Coffee Transaction
Centers(PLCTC)
• It is a place where coffee farmers and
suppliers transact coffee. They are located
near to the coffee farms. Currently there are
about 979 primary coffee marketing centers in
the country.
The Ethiopian Commodity Exchange
(ECX)
• It is a secondary level where coffee transact in
Ethiopia
• ECX is a national multi-commodity exchange
that provides low-cost, secure marketplace
services to benefit all agricultural market
stakeholders and invites industry professionals
to seek membership enabling them to
participate in trading.
ECX Promotes and enables
• Market integrity, by guaranteeing the product
grade and quantity and Operating a system of
daily clearing and settling of contracts.
• Market efficiency by operating a trading
system where buyers and sellers can
coordinate in a seamless way on the basis of
standardized contracts.
• Market transparency by disseminating market
information in real time to all market players.
ECX cntd………
• Currently ECX warehouses are located ar 8
different parts of the country.
• The centers are in DireDawa, Hawasa, Sodo,
Bonga, Djimma, Bedele and Gimbi
• The coffee transact in Addis Ababa in open
outcry.
Main Export Destination
• In 2010/11 Ethiopia Exports coffee to 53
destination countries
• The total volume and value of coffee export
2010/11 was 196,117 ton and 841.65 million
USD
• This volume and value of coffee export as
compared to 2009/10 was increased by 13.9%
and 59.3% respectively
Main Export Destination cntd ………
• More than 120 Ethiopian coffee Exporters are
participating in processing and exporting coffee
to all destinations of the world
• Among these export companies 95% are private
companies 5 are coffee growing farmers
cooperative unions and two of them are
government enterprises
• In 2010/11 the top five coffee export destinations
for the country are Germany, Usa, Saudi Arabia,
Belgium and Italy.
Strength, Challenges and
Wayforward
Strength/Opportunities in Ethiopia’s
coffee industry
• Government’s commitment and favarouble
policy enviroment, and
• Diverse agro-ecology and climatic condtions or
unique and distinict characters of coffee
quality and genetic biodiversity
• Well established brand-positive image of the
country as birth place of coffee and a strong
local coffee culture.
Strength cntd……..
• Volume/quality variant: high volumes of
coffee in the country though there is aneed
work more on quality
• Potential for volume and quality expansion
due to presense of adequate land and
inexpensive labour,
• Efficient and effective domestic marketing
system - ECX
TheMain Challenges in Ethiopian
coffee industry
• Low productivity, low returns for farmers and
poor agricultural practices
• Quality inconsistency
• Lack of access to capital in the face of eve
increasing coffee prices including the fact that
suppliers do not get sufficient access to loans
• Non existance of price risk management
• Long supply chain from farm to port of
discharge
Way forward in Ethiopian coffe
industry
• Increasing production/productivity and
consistent quality through use of appropriate
technologies and improved post harvest
technologies
• Treacebility and transparency along the value
chain
• Better international promotion of Ethiopian
coffee
Way forward cntd….
• Price risk management
• Access to capital both for coffee
purchase(working capital) and long term
investment,
• Provision of special support to commercial
coffee farms to enhance productivity as
expansion.

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20130925_Ethiopia.pdf

  • 2. Country Profile • Geography: Located in the Horn of Africa, • Population: in 93,877,025 (July 2013 est.) • Land Area: 1,104,300 sq.km, • Capital City: Addis Ababa, • 9 Regional States and Addis Ababa and Diredawa Administration, • Economy (2012 est.) Service 43%, Agriculture 46.4% and Industry 10.7 % of the country GDP
  • 3. Country Profile cntd…. • Main Exports: Coffee, Oilseeds, Khat, Flower, Gold, Pulses, Live Animals, meat, Leather and Leather Products. • Exports: $3.109 billion (2012 est.), $ 3.029 billion (2011 est.) • Export Partners(2012): China 13%, Germany 10.8%, Saudi Arabia 7.8%, US 7.9%, Belgium 7.7%.
  • 4. Country Profile cntd • Main import commodities: food and live animals , petroleum and petroleum products , chemicals machineries motor vehicles, cereals, textiles. • Imports : $ 9.498 bill.(2012 est.), $8.329 bill. (2011 est.) • Imports partners (2012 est.): China 13.1%, Saudi Arabia 8.2%, India 5.5%, US 11%
  • 5. General Facts of Ethiopian Coffee • Birth place of Arabica coffee trees, Coffee arabica. • Coffee is vital to the cultural and socio-economic life of Ethiopia. • Coffee sustains the livelihood for 15 million people in Ethiopia. • Provides important income for casual labor, for many additional poor rural people. • The Ethiopian Economy is highly dependent on coffee as it contributes more than 25% of the country's foreign exchange earnings. No other product wide avenue for inherent quality and high specificity. • Organic by default.
  • 6. Coffee Production System in Ethiopia • Forest Coffee, • Semi-forest coffee, • Garden coffee and plantation coffee
  • 7. Production comes from • Morethan 64% Oromia, • 35% from SNNP and, the remaining 1% from Gambela Regional State.
  • 8. Main coffee types by Quality and Place of Origin
  • 9. Coffee Types • Yirgachaffee • Harar • Sidama • Limmu • Djimma • Tepi Bebeka • Lekempti
  • 10. Yirgachffee Origin • Internationally Known and recognized as Yirgachaffee Brand Name. grown coffee and has intense flavor known as flora. Has fine acidity and rich body. Many rosters are attracted to its fine and flavor and are willing to pay a premium price for it.
  • 11. Harar Origin • Coffee with medium sized beans with greenish – yellow color, medium acidity and full body, and a distinctive Mocha flavor. Internationally known and recognized as Harar Trade Brand Name and highest premium coffee in the world.
  • 12. Sidama Origin • Medium – sized bean, greenish-greyish in color. Due to balanced tastes and good flavor called Sweet coffee, has fine acidity and good body,. It is always blended for gourmet or specialty coffee.
  • 13. Limmu Origin • Spicy and Winy flavor and attracts many roasters specially Europe and USA, has good acidity and body, washed Limmu is one of premium coffee, medium sized bean and greenish- bluish in color mostly round in shape.
  • 14. Djimma Origin • Altitude heavy bodied cup with winy after test can be prepared as washed and sun dried.
  • 15. Tepi Origin • Low acidity but better body, there are commercially important which is used for special blend.
  • 16. Bebeka Origin • Low acidity but better body, Tyer are commercially important which is used for special blend.
  • 17. Lekempti Origin • Medium-to-bold bean known for its fruity taste, has greenish-brownish in color with good acidity and body, there are many roasters who put its flavor in their blends, but it can also sold as an original gourmet or special original flavor.
  • 18. Coffee Quality control in Ethiopia • Operational techniques and activities that are used to fulfill coffee quality requirements in the country vary at different levels i.e.  at farm gates and district level - by regions, at regional level - by ECX and, at central level - by MOA.
  • 19. Coffee Quality inspection for Arrival. • At farm gate level cherry/pod appearance and foreign matter level are attributes for quality and carried out by regional Agricultural Offices. • At wereda level moisture content and volume of green coffee defects/300gm are used as indicators. Regional Agricultural offices are responsible to accomplish the task.
  • 20. Coffee Quality insp. Cntd…. • At regional/ECX level internationally accepted attributes for analysis of both green coffee and liquor assessment are in place. ECX also exercises SCAA classification/protocol for high quality arrivals. • At central level- Except SCAA protocol the technique is the same with ECX. Ministry of Agriculture is mandated Institution to accomplish the task.
  • 21. Export Coffee grading in the Ethiopian coffee industry The main Export coffee grades, which are formulated by Ethiopian standards Authority together with all concerned stakeholders are illustrated below
  • 22. Washed Natural/unwashed Special types Yirgacheffee grade 2 Jimma grade 4&5 Blend of unwashed and washed Sidamo grade 2 Lekempti grade 4&5 Limu grade2 Sidamo grade 4&5 Bebeka grade 2 Harar grade 4&5 Teppi grade 2 and, Lekempti grade 2
  • 23. Export coffee grades and specifications: exportable coffee should fulfill the following parameters, • bean size • moisture content Raw inspection/Green bean Inspection • Shape & make • Adour • Color • > 14 (should be above 90) • < 11.5% • = Bold/thick & uniform • = clean • = bluish/ green/greenish
  • 24. Exportable coffee cntd……… Defect points • 0---3 • 4---12 • 13---25 • 26---45 • 46---86 • Overall green appearance • grade 1 • grade 2 • grade 3 • grade 4 • grade 5 • = uniform, attractive & clean.
  • 25. Cup quality analysis for all grades should be: • Cleanliness • Acidity • Body • Flavor • Overall • clean-2 cups defective • medium- pointed • medium-full • medium- good • medium-good
  • 26. Unique characters tics of all coffees/flavors • Lekempti • Sidamo • Harar • Yirga chefe • Limmu • Fruity • Sweet • Mocha • Flora • Winey
  • 27. Coffee Marketing in Ethiopia The coffee marketing in Ethiopia accomplished in the following transaction chain.
  • 28. Coffee marketing cntd… • Primary level coffee transaction centers(PLCTC) • Ethiopian Commodity Exchange(ECX) • International coffee market
  • 29. Primary Level Coffee Transaction Centers(PLCTC) • It is a place where coffee farmers and suppliers transact coffee. They are located near to the coffee farms. Currently there are about 979 primary coffee marketing centers in the country.
  • 30. The Ethiopian Commodity Exchange (ECX) • It is a secondary level where coffee transact in Ethiopia • ECX is a national multi-commodity exchange that provides low-cost, secure marketplace services to benefit all agricultural market stakeholders and invites industry professionals to seek membership enabling them to participate in trading.
  • 31. ECX Promotes and enables • Market integrity, by guaranteeing the product grade and quantity and Operating a system of daily clearing and settling of contracts. • Market efficiency by operating a trading system where buyers and sellers can coordinate in a seamless way on the basis of standardized contracts. • Market transparency by disseminating market information in real time to all market players.
  • 32. ECX cntd……… • Currently ECX warehouses are located ar 8 different parts of the country. • The centers are in DireDawa, Hawasa, Sodo, Bonga, Djimma, Bedele and Gimbi • The coffee transact in Addis Ababa in open outcry.
  • 33. Main Export Destination • In 2010/11 Ethiopia Exports coffee to 53 destination countries • The total volume and value of coffee export 2010/11 was 196,117 ton and 841.65 million USD • This volume and value of coffee export as compared to 2009/10 was increased by 13.9% and 59.3% respectively
  • 34. Main Export Destination cntd ……… • More than 120 Ethiopian coffee Exporters are participating in processing and exporting coffee to all destinations of the world • Among these export companies 95% are private companies 5 are coffee growing farmers cooperative unions and two of them are government enterprises • In 2010/11 the top five coffee export destinations for the country are Germany, Usa, Saudi Arabia, Belgium and Italy.
  • 36. Strength/Opportunities in Ethiopia’s coffee industry • Government’s commitment and favarouble policy enviroment, and • Diverse agro-ecology and climatic condtions or unique and distinict characters of coffee quality and genetic biodiversity • Well established brand-positive image of the country as birth place of coffee and a strong local coffee culture.
  • 37. Strength cntd…….. • Volume/quality variant: high volumes of coffee in the country though there is aneed work more on quality • Potential for volume and quality expansion due to presense of adequate land and inexpensive labour, • Efficient and effective domestic marketing system - ECX
  • 38. TheMain Challenges in Ethiopian coffee industry • Low productivity, low returns for farmers and poor agricultural practices • Quality inconsistency • Lack of access to capital in the face of eve increasing coffee prices including the fact that suppliers do not get sufficient access to loans • Non existance of price risk management • Long supply chain from farm to port of discharge
  • 39. Way forward in Ethiopian coffe industry • Increasing production/productivity and consistent quality through use of appropriate technologies and improved post harvest technologies • Treacebility and transparency along the value chain • Better international promotion of Ethiopian coffee
  • 40. Way forward cntd…. • Price risk management • Access to capital both for coffee purchase(working capital) and long term investment, • Provision of special support to commercial coffee farms to enhance productivity as expansion.