Barem Research was founded as Turkey’s third leading marketing research company by Prof. Dr. Orhan Demirhindi and Associate Professor Dr. Pervin Olgun in 1982. Our company founding philosophy is primarily based on scientific methodology and quality in research study. Our foundation has signed a license agreement with Research International (RI), a world leader in marketing research sector in 1994 to be its Turkish agency. Since then our company has successfully penetrated into the international market and empowered its intellectual capital by combining local experiences with international ones. Throughout this period, the company carried on its activities under the name of Barem Research International. In 2009, Research International group merged with TNS group and Barem Research has decided to be an independent research company and not to take part in this network. Same year Barem Research was invited to become a member of WIN (Worldwide Independent Network of Market Research) organization. Following its WIN membership, Barem Research continued to conduct its marketing research activities in 90 % of world countries through its innovative and creative experience.

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2. As WIN-Gallup International Group member,
We are able to conduct researh all over the world,
by means of our colleagues, who are best in the country in 73 countries
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3. We are the one and the only research agency awarded National Quality Prize
We are supporting our quality vision with our certificates
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4. Nowadays technology changes rapidly
So, everyone in the world touches each other and effecting him
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5. Changes effect human, consumer and
society so fast that
trends, behaviours, habits changes
promptly.
We all have to make business in chaos.
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6. As Barem Research, our mission is
to enable
our clients, who have to make
business in that chaotic environment,
to make the right decisions by
providing them
trustable knowledge on market and
consumer and the change on them.
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7. We are supposed to provide this knowledge
the fastest,
the deepest and
the most economic way.
Our priorities are being deep and fast.
Actually the right and on time knowledge makes
money nowadays.
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8. We mean knowledge is not just numbers,
percentages or charts
but insight that filtered from the right
data.
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9. We mean guiding and inspiring knowledge that
support marketing decisions of our clients in that
chaotic environment
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10. To get those valuable insights, essentaials are
1. developing and using Innovative methods
2. ensuring every staff doing her/ his job creatively
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11. Quality
Our Innovative and Creative soul
is based on a very solid quality backround.
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12. Kalite belgelerimiz
First in Turkey,
First in Turkey Local research quality
for all research functions One of the first agencies standart
in the world
ISO 9001 GAB2
ISO 20252
Not only the first research agency
The highest EFQM level any research
but also
agency ever reached in the world
the first independent SME
Recognized for excellence 5*
National Quality Prize
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13. EFQM National Award Prize
2010 EFQM 5*
2009
EFQM National Award Finalist
2008
EFQM 4*
2006
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14. “Barem Research is an INNOVATIVE and
CREATIVE research agency beyond being
HIGH QUALITY”
YENİLİKÇİ VE YARATICI bir araştırma
REAşirketidir”
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15. Our Mission
To meet varying knowledge needs of our partner-clients
with reliable and inspiring solutions
providing market and consumer insights
through our innovative and authentic approaches and techniques

16. Our corporate values
Dedication to
Team work spirit
innovation
Value-added services to
Ethical approach
clients
Expertise Social responsibility

17. Barem Research Area of Expertise
FMCG Finance
Tobacco Sprits
Pharmaceuticals Tourism
Telecommunication Building & Materials
Automotive Social Research

18. Some of Our Key Accounts 18

19. Barem Research Major Projects Conducted
 First Retail Census in Turkey – 106.000 retailers from various categories
 First Retail Audit in Turkey – between 1984-1994
 First ethnographic research in ’90s
 Research International Observer (RIO) Qualitative Research – between 1994-2009
annual research on a selected topic to gain global insight (Generation X, Baby Boomers,
Wild Spirit of Men, Global Brands, Cool Brands, Return of Product, etc)
 Life Style & Trends Study between 1994-2009
 Global Social Media research as of 2009
 Global Patient – Physician relations research as of 2009
 Global Earthquake and Nuclear research 2011
 Global USA election research 2012
 Global Pools ; Hope, Happiness, Economic Pain,... as of 2009

20. Barem Research testimonials
“... Thank you for all the efforts
“We have reviewed the report. It is
and support in Initiative Tracking
very clear and to the point. Thanks
for such a long time....”
to all who has taken part in the
project...” G. Ceylan
B. Erdur
P&G
Türk Telekom
Coca-Cola
UNILEVER
“Thanks to all the team :))
I'd like to pass on a big
I know I have asked for many thanks to the team for your
additional analysis this month. Hope great work! Thanks again”
I have not caused to much trouble”
C. Leo
S.Kahraman

21. Barem Research - Customer Satisfaction Research findings
97 94 92
I am confident with the Barem Research is point I will recommend Barem
knowledge I get of referance in Marketing Research to my peer
research group

22. Barem Research stakehoder satisfaction research findings
General satisfaction (%)
90 93
86 86 86
Employee Quantitative Customer Interviewer Qualitative
interviewee respondent

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More information about us

24. Barem Research
 Founded in 1982 as the third research agency in Turkey
Pervin Olgun Orhan Demirhindi
Associated Professor on Statistics Professor on Public Health
 Member of Research International Group between 1994-2009
 After TNS – RI merge in 2009, introduced independence strategy
 At the end of year 2009, invited and joined WIN – Gallup International (Worlwide
Independent Network of Market Research)
 Able to conduct research in 73 countries via WIN – Gallup International network
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25. Barem Research Resources
 Human resources
 100 full-time researcher
 900 recorded - 320 currently active interviewer
 Technical infrastructure
 450 Laptop & netbook (allocated to fieldwork)
 Full process automation
 In-house software devoloping capacity
 In-house field operations
 On-air field teams follow up from head office
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26. Resources Quantitative Research
Barem Research is a full service research agency offering all types of
methodologies for quantitative data collection
Pen & Paper CATI
CAPI & CAWI Desk Research
Arda
Ozkan
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27. Resources Barem Research Call Center
Telephone interviewing is a pragmatic solution to:
 In-house 25 terminals
 Find quick answers to clients urgent information needs
 Validate research findings / fields studies
 Enhance other research tools (e.g. Parallel to a qualitative study)
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in-house
terminals
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28. Resources Network
 Barem Research provides information in Turkey, covering all regions via 10 offices
 In communication with consumers in 81 cities – can talk to consumers anywhere in
Turkey (even if local accent / dialect required)
Research in
Turkey and in the
neighbouring
countries
 Through its network of partners, Barem is able to conduct research in 73 countries
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29. Quality Assurance
 All fieldwork is guaranteed to meet ISO 20252 requirements
 By beginning of 2010, full CAPI transition is completed
 Questionnaire administration (interviewer skip patterns) are eliminated at
maximum level
 Funnelling of data into analysis pipeline directly through fieldwork
Controls/Audits Ratio (%)
Fieldwork material conformity check 100
Real-time fieldwork supervision >30
Telephone back checks >30
Data logical checks 100
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30. Quality Assurance Some Examples of Fieldwork Follow Up Programs
 All actıve projects can be followed ın a
sıngle screen ın real tıme
 Interviewers are checked by means of
GPRS.

31. Resources Qualitative Research
 provide our clients with tailor-made qualitative research based on our
We
following qualities:
 Basic qualitative research methods
 Group discussions
 In-depth interviews
 Observations
 Shopping Experience/ Acompanied shopping
 Consumer interactive workshops
 Online interviews
 High level of experience in the application & interpretation of projective
techniques

32. Resources Qualitative Research
 Usage of relevant tools
 Innovation Research
 Idea generation workshops
 Ethnography
 Segmentation
 Academic Resources and expert consultancy
 Corporate studies
 Customer Satisfaction Studies
 Employee Research

33. Resources Qualitative Research
 In-house recruitment​
 Continuously updated database
 Recruitment process managed by the Barem Research Team
 Accurate representation of different social classes, age groups and life style
profiles

34. Qualitative team
 10 qualitative researcher,
 2 qualitative field researcher
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35. In-house Qualitative Research Facilities
 Three meeting rooms all equipped with a two-way mirror
for viewing
 One-way mirror room facilities in Ankara and Izmir ofices
 Comfortable viewing options
 Close circuit audio-video system
 Digital recording
Istanbul
 High quality simultaneous translation
 Video-streaming via internet
Ankara Izmir

36. In-house Qualitative Research Facilities
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39. Innovation Workshop with Clients

41. Proprietary techniques
Satisfaction Image
Fopper
optimazertm optimazertm
Price
DigiPaneltm Mednographytm POS Track optimazertm
Ad
i-screentm DigiProTest face2basetm
optimazertm

42. Full Automated System

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44. Thanks 
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