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CAPTURE INTERACT SHARE
Video Marketing Of Things
Helping clients understand the importance of video is
always needed. And continue to educate?
You don’t need big budgets...
 10. Improved SEO
 9. Stronger Consumer Attention
 8. Higher Engagement
 7. More Video-favored Technology
 6. Greater...
Source: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/
THE STRENGTHS
OF
VIDEO
STORYTELLING
CASES
AHEAD
NORDIC STARTUP CONFERENCE
Purpose:
Promotional Video for awareness and sell out
venue (500 visitors) average price €300
Bu...
THE VEG EFFECT
Purpose:
Documentary from food brand
MorningStar Farms chronicles 5 people’s
story in its new docu-series “...
THE PERFECT LANDING PAGE
Purpose:
Animations videos to educate and
stimulate the viewer and increase the
clickthrough rate...
STORYTELLING AT ITS BEST
5m organic views in 5 years
18.000 LIKES
3200 COMMENTS
What do you think of the format?
How does ...
Attraction
Attention
Affection
Excitement
Time
INTERACTIVE VIDEO IS THE
FUTURE
An opportunity for viewers to not just
watch, but to click, swipe and otherwise
engage via...
Video Marketing Cheatsheet
Audit Plan & Strategy Pre-production Production Post production
Available assets
State of affai...
Making good content is about about detection of what's interesting to the target
group and create the possibility to engag...
Video Public Service Announcement
Animations
Vlog
Documentary / Reality
Event / Promotional
Brand Films
Personalized Video...
Helping clients understand the importance of video is
always needed. And continue to educate?
You don’t need big budgets...
IF YOU REMEMBER IT. WILL YOU SHARE IT?
WILL YOU DISTRIBUTE IT?
WILL YOU OFFER IT?
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
Video Content Marketing - Capture, Interact & Share
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Video Content Marketing - Capture, Interact & Share

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Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere. Video Will Help You Dominate Your Marketing Objectives and create a Long tail effect for your brand

Published in: Marketing
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Video Content Marketing - Capture, Interact & Share

  1. 1. CAPTURE INTERACT SHARE Video Marketing Of Things
  2. 2. Helping clients understand the importance of video is always needed. And continue to educate? You don’t need big budgets or huge production teams. Less can do it! Tell a story that is understandable, shareable and memorable
  3. 3.  10. Improved SEO  9. Stronger Consumer Attention  8. Higher Engagement  7. More Video-favored Technology  6. Greater Optimization Opportunities  5. Higher Retention Rates  4. Better Email Click-Throughs  3. Rise in Accessibility  2. Stronger Emotional Connections  1. Increased Customer Conversions
  4. 4. Source: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/
  5. 5. THE STRENGTHS OF VIDEO STORYTELLING CASES AHEAD
  6. 6. NORDIC STARTUP CONFERENCE Purpose: Promotional Video for awareness and sell out venue (500 visitors) average price €300 Budget: No budget available Time: 3 days for pre-production, production post- production 3 weeks before open doors Results: Before video tickets sold = 260 After video tickets sold 625 What do you think of the format? How does the viewer feel? Does it serve its purpose?
  7. 7. THE VEG EFFECT Purpose: Documentary from food brand MorningStar Farms chronicles 5 people’s story in its new docu-series “The Veg Effect,” in which they are trying to get people to eat more vegetables What do you think of the format? How does the viewer feel? Does it serve its purpose?
  8. 8. THE PERFECT LANDING PAGE Purpose: Animations videos to educate and stimulate the viewer and increase the clickthrough rate and likes for Facebook community Results: Page promotion without video Views = 2130 CTR = 28% Likes = 21% Page promotion with video Views = 8240 CTR = 56% Likes = 34% What do you think of the format? How does the viewer feel? Does it serve its purpose?
  9. 9. STORYTELLING AT ITS BEST 5m organic views in 5 years 18.000 LIKES 3200 COMMENTS What do you think of the format? How does the viewer feel? Does it serve its purpose?
  10. 10. Attraction Attention Affection Excitement Time
  11. 11. INTERACTIVE VIDEO IS THE FUTURE An opportunity for viewers to not just watch, but to click, swipe and otherwise engage via call-to-action overlays, or a series of overlay elements. Need to see it in action? What’s in it for brands? Interactive videos are that much more memorable – because “doing” is active, versus just watching, which is passive, and we remember actions more readily. Even when it’s a simple click. Interaction rates can even – quite impressively – outperform basic banner ads. Whether you’re using a simple website click-through, lead-capture forms, or even mini-games, you can measure results in a way that standard video doesn’t allow.
  12. 12. Video Marketing Cheatsheet Audit Plan & Strategy Pre-production Production Post production Available assets State of affairs (analytics) Potential Persona mapping (tie in with other marketing initiatives) Goals KPI’s Resources Content Developing the story Format, scheduling & distribution Location TEAM Shoot Re-planning Set up of tracking & measurement tools Optimization Optimization / Editing Publishing content Review of KPI’s
  13. 13. Making good content is about about detection of what's interesting to the target group and create the possibility to engage with the content.  Your video content should fit into your wider marketing strategy  Your video content should complement all your content assets and be in line with your brand tone  Your video content needs to be timed and distributed right to achieve the best possible results
  14. 14. Video Public Service Announcement Animations Vlog Documentary / Reality Event / Promotional Brand Films Personalized Videos TYPES OF VIDEO CONTENT FOR EVERY STAGE OF YOUR MARKETING FUNNEL
  15. 15. Helping clients understand the importance of video is always needed. And continue to educate? You don’t need big budgets or huge production teams. Less can do it! Tell a story that is understandable, shareable and memorable
  16. 16. IF YOU REMEMBER IT. WILL YOU SHARE IT? WILL YOU DISTRIBUTE IT? WILL YOU OFFER IT?

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