Traditional Media

1. Prabhat Kumar

2. INTRODUCTION
It is lighted weighted,portable,disposable, publications
printed on paper and circulated as physical copies in
forms we call books, newspaper, magazine and
newsletters.
They hold information and entertaining content that is of
general or special interest.
It is a process of text and images, typically with ink on
paper using a printing press.

3. PRINT MEDIA IN INDIA
 Printing technology came to India in 1556 By Jesuit Priests
 The first newspaper was published in India in 1780
 The first Book was printed in India in Portuguese language in old
Goa. It was doctrina christa By St. Francis Xavier
 The first printing press was established in Mumbai in 1674, second
in Madras and third in Calcutta in 1779

4. Sample Of First book......

5. TYPES OF PRINT MEDIA
 Newspaper
 Magazine
 Newsletters
 Brochures
 Poster

6. Newspaper -
Newspapers are the most popular forms of print media. News papers
collect, edit and print news reports and articles.
Magazine -
Magazines also offers advertisers an opportunity to
Incorporate various new techniques an ideas.
Newsletters -
It is also form of important part of media. These target a specific
group of audience and give information on the product.

7. Brochures -
Brochure give detailed information about the product.
These are mainly distributed at events or even at the main outlet when
a consumer needs to read in detail about the product.
Posters -
Posters are form s of outdoor advertising. The message in a poster has
to be brief and eye catching as it a person on the move .

8. ADVANTAGE OF PRINT MEDIA
 Target loyal readership. This can be very useful for advertisers as
compared to advertising on the internet.
 If you are targeting a particular geographical area, you can do so
with ease trough print media. For example- A local newspaper
would be a best medium to advertise about a new shopping
complex.
 You can chose the size of advertisement space. This will help you to
plan the budget of the expense to be incurred while advertising.
 Making longer impact on the minds of the reader , with more in-
depth reporting analysis.

9. DISADVANTAGE OF PRINT MEDIA
 The cost incurred can sometimes be expensive considering the
medium you choose.
Newspapers for example, are amongst public eye only for a day.
This medium may not always give you a wide reach, Internet on the
other hand can target a global audience.
Advertisements may get lost in all the clutter of editorial and ads by
competitors.

10. Thank you