This document provides information about print media. It begins with an introduction defining print media as publications printed on paper that are circulated as physical copies like books, newspapers, magazines, and newsletters. It then discusses the history of print media in India, including that the first newspaper was published in 1780, the first book was printed in Portuguese in old Goa, and the first printing presses were established in Mumbai, Madras, and Calcutta in the late 18th century. The document outlines different types of print media like newspapers, magazines, newsletters, brochures, and posters and provides brief descriptions of each. It concludes by discussing advantages like targeting loyal readerships and choosing advertisement sizes, and disadvantages such as high costs

1. Print Media
Name: Omprakash Chauhan
RollNo: 2734
Div: c

2. INTRODUCTION
It is lighted weighted,portable,disposable, publications printe
on paper and circulated as physical copies in forms we call books,
newspaper, magazine and newsletters.
They hold information and entertaining content that is of
general or special interest.
It is a process of text and images, typically with ink on
paper using a printing press.

3. PRINT MEDIA IN INDIA
 Printing technology came to India in 1556 By Jesuit Priests
 The first newspaper was published in India in 1780
 The first Book was printed in India in Portuguese language in old
Goa. It was doctrina christa By St. Francis Xavier
 The first printing press was established in Mumbai in 1674, second
in Madras and third in Calcutta in 1779

4. TYPES OF PRINT MEDIA
 Newspaper
 Magazine
 Newsletters
 Brochures
 Poster

5. Newspaper -
Newspapers are the most popular forms of print media. News papers
collect, edit and print news reports and articles.
Magazine -
Magazines also offers advertisers an opportunity to
Incorporate various new techniques an ideas.
Newsletters -
It is also form of important part of media. These target a specific
group of audience and give information on the product.

6. Brochures -
Brochure give detailed information about the product.
These are mainly distributed at events or even at the main outlet when
a consumer needs to read in detail about the product.
Posters -
Posters are form s of outdoor advertising. The message in a poster has
to be brief and eye catching as it a person on the move .

7. Newspaper
Magazine
Newsletter
Brochures
Posters

8. ADVANTAGE OF PRINT MEDIA
 Target loyal readership. This can be very useful for advertisers as
compared to advertising on the internet.
 If you are targeting a particular geographical area, you can do so
with ease trough print media. For example- A local newspaper
would be a best medium to advertise about a new shopping
complex.
 You can chose the size of advertisement space. This will help you to
plan the budget of the expense to be incurred while advertising.
 Making longer impact on the minds of the reader , with more in-
depth reporting analysis.

9. DISADVANTAGE OF PRINT MEDIA
 The cost incurred can sometimes be expensive considering the
medium you choose.
Newspapers for example, are amongst public eye only for a day.
This medium may not always give you a wide reach, Internet on the
other hand can target a global audience.
Advertisements may get lost in all the clutter of editorial and ads by
competitors.

10. Thank you