Morrison Ebook as Scholarly Work in Ephemeral Medium
1. The eBook as a
Scholarly Work in an
Ephemeral Medium
A Publisher’s Perspective on Migrating
Content from Print to Electronic Format
Alistair Morrison
October 5, 2016
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SOCRATES: I cannot help feeling, Phaedrus, that writing is unfortunately
like painting; for the creations of the painter have the attitude of life, and
yet if you ask them a question they preserve a solemn silence. And the
same may be said of speeches. You would imagine that they had
intelligence, but if you want to know anything and put a question to one
of them, the speaker always gives one unvarying answer … and they
cannot protect or defend themselves. Is there not another kind of word or
speech far better than this, and having far greater power … an intelligent
word graven in the soul of the learner, which can defend itself, and
knows when to speak and when to be silent.
PHAEDRUS: You mean the living word of knowledge which has a soul,
and of which the written word is properly no more than an image?
SOCRATES: Yes, of course that is what I mean.
Plato’s Phaedrus 275d3-276a9. Jowett translation.
Philosophical Excursion
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The “Reference Module” Project
• Exploit the strengths of the online medium to solve the fundamental
weakness of printed reference works, namely, they are out of date
• Create an E-first publishing workflow
• What we thought would happened and what happened
Is an Online Book an Oxymoron?
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The “Research Reference” Project
• Slicing and dicing book content
• Using Natural Language Processing and lots of taxonomy
• Just the piece of information you need
• And the reassurance that it came from a book
Online Books Can Be Better Than Print
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Things you might have missed
• Acquisitions editors
• Editors and Editors in Chief
• Collaborative projects of fixed duration
Are Books and Publishers Necessary?
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• Bigger role for EPUB3
• Personalized and socialized books
• A solid concept of an scholarly eBook shared by
publishers, libraries, and researchers
Aspirations