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The eBook as a
Scholarly Work in an
Ephemeral Medium
A Publisher’s Perspective on Migrating
Content from Print to Electronic Format
Alistair Morrison
October 5, 2016
| 2
Alistair Morrison
a.morrison@elsevier.com
Senior ScienceDirect Product
Manager for Books
I’m speaking for myself, not
Elsevier.
Introductions
| 3
SOCRATES: I cannot help feeling, Phaedrus, that writing is unfortunately
like painting; for the creations of the painter have the attitude of life, and
yet if you ask them a question they preserve a solemn silence. And the
same may be said of speeches. You would imagine that they had
intelligence, but if you want to know anything and put a question to one
of them, the speaker always gives one unvarying answer … and they
cannot protect or defend themselves. Is there not another kind of word or
speech far better than this, and having far greater power … an intelligent
word graven in the soul of the learner, which can defend itself, and
knows when to speak and when to be silent.
PHAEDRUS: You mean the living word of knowledge which has a soul,
and of which the written word is properly no more than an image?
SOCRATES: Yes, of course that is what I mean.
Plato’s Phaedrus 275d3-276a9. Jowett translation.
Philosophical Excursion
| 4
The “Reference Module” Project
• Exploit the strengths of the online medium to solve the fundamental
weakness of printed reference works, namely, they are out of date
• Create an E-first publishing workflow
• What we thought would happened and what happened
Is an Online Book an Oxymoron?
| 5
Encyclopedia Editions Reference Module + Encyclopedia
Old Workflow New Workflow
1st Edition
Continuous Revisions & Additions
2nd Edition 2nd Edition 3rd Edition
1st Edition
| 6
The “Research Reference” Project
• Slicing and dicing book content
• Using Natural Language Processing and lots of taxonomy
• Just the piece of information you need
• And the reassurance that it came from a book
Online Books Can Be Better Than Print
| 7
| 8
Things you might have missed
• Acquisitions editors
• Editors and Editors in Chief
• Collaborative projects of fixed duration
Are Books and Publishers Necessary?
| 9
• Bigger role for EPUB3
• Personalized and socialized books
• A solid concept of an scholarly eBook shared by
publishers, libraries, and researchers
Aspirations
The End

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Morrison Ebook as Scholarly Work in Ephemeral Medium

  • 1. The eBook as a Scholarly Work in an Ephemeral Medium A Publisher’s Perspective on Migrating Content from Print to Electronic Format Alistair Morrison October 5, 2016
  • 2. | 2 Alistair Morrison a.morrison@elsevier.com Senior ScienceDirect Product Manager for Books I’m speaking for myself, not Elsevier. Introductions
  • 3. | 3 SOCRATES: I cannot help feeling, Phaedrus, that writing is unfortunately like painting; for the creations of the painter have the attitude of life, and yet if you ask them a question they preserve a solemn silence. And the same may be said of speeches. You would imagine that they had intelligence, but if you want to know anything and put a question to one of them, the speaker always gives one unvarying answer … and they cannot protect or defend themselves. Is there not another kind of word or speech far better than this, and having far greater power … an intelligent word graven in the soul of the learner, which can defend itself, and knows when to speak and when to be silent. PHAEDRUS: You mean the living word of knowledge which has a soul, and of which the written word is properly no more than an image? SOCRATES: Yes, of course that is what I mean. Plato’s Phaedrus 275d3-276a9. Jowett translation. Philosophical Excursion
  • 4. | 4 The “Reference Module” Project • Exploit the strengths of the online medium to solve the fundamental weakness of printed reference works, namely, they are out of date • Create an E-first publishing workflow • What we thought would happened and what happened Is an Online Book an Oxymoron?
  • 5. | 5 Encyclopedia Editions Reference Module + Encyclopedia Old Workflow New Workflow 1st Edition Continuous Revisions & Additions 2nd Edition 2nd Edition 3rd Edition 1st Edition
  • 6. | 6 The “Research Reference” Project • Slicing and dicing book content • Using Natural Language Processing and lots of taxonomy • Just the piece of information you need • And the reassurance that it came from a book Online Books Can Be Better Than Print
  • 7. | 7
  • 8. | 8 Things you might have missed • Acquisitions editors • Editors and Editors in Chief • Collaborative projects of fixed duration Are Books and Publishers Necessary?
  • 9. | 9 • Bigger role for EPUB3 • Personalized and socialized books • A solid concept of an scholarly eBook shared by publishers, libraries, and researchers Aspirations