Cloutly's real estate marketing plan to keep you focused.

1. REAL ESTATE
MARKETING
PLAN - 7
STEPS
Create a marketing campaign
that engages your audience and converts leads

2. 1) IDENTIFY YOUR TARGET
AUDIENCE
Buying experience
Location
Age
Income
Family size
Search criteria
Interests and hobbies
This includes:

3. 2) CLARIFY YOUR MESSAGE
AND GOALS
Set out your goals and define your USP. This will not only help your strategy
but help you stay clear on what your real estate agency can bring to the table.

4. 3) REVIEW YOUR
COMPETITION
Look at what your competitors are doing. Check out their marketing. Figure
out what's working for them, and what isn't.

5. 4) WHAT SETS YOU APART?
This should be addressed in your USP, but there might a few other details that
make your real estate agency unique. Write them all down and make sure
your marketing efforts include these points.
If there's a problem, how is your agency the solution?

6. 5) BUDGET
Figure out how much you want to invest in your marketing - this will help
keep you on track and allow you to choose ways that will get your message
out, without breaking the bank.

7. 6) CHOOSE YOUR MEDIA &
DISTRIBUTION
Radio ads
Email marketing
Billboards
Event networking
Newspaper ads
Social media
Direct mail
Blog posts
This is the fun part - choosing your form of marketing:

8. 7) TRACK & TWEAK
You need to review your marketing efforts, check the engagement and
success of it then revise (if needs be).

9. GET PLANNING!