2. What is E-Commerce ?
• Commonly known as Electronic Marketing.
• It consist of buying and selling goods and services over
an electronic systems Such as the internet and other
computer networks.
• It refers to the use of the Internet and the Web to
transact business between and among organizations
and individuals
4. The Process of E-Commerce
• A consumer uses Web browser to connect to the home
page of a merchant's Web site on the Internet.
• The consumer browses the catalog of products featured
on the site and selects items to purchase. The selected
items are placed in the electronic equivalent of a
shopping cart.
• When the consumer is ready to complete the purchase
of selected items, she provides a bill-to and ship-to
address for purchase and delivery
5. The Process of E-Commerce
• When the merchant's Web server receives this
information, it computes the total cost of the order--
including tax, shipping, and handling charges--and then
displays the total to the customer.
• Finally consumer gets his products.
7. Types of E-Commerce
• Business to Business (B2B) refers to the full spectrum of
e-commerce that can occur between two organizations
Examples: FreeMarkets, Dell and General Electric
• Business to Consumer (B2C) refers to exchanges
between business and consumers, activities tracked are
consumer search, frequently asked questions and
service and support.
Examples: Amazon, Yahoo and Charles Schwab & Co
8. Types of E-Commerce
• Consumer to Consumer (C2C) exchanges involve
transactions between and among consumers.
Examples: owners.com, craiglist, ebay.com
• Consumer to Business (C2B) involves when consumers
band together to present themselves as a buyer in
group.
Example: www.planetfeedback.com; speakout.com
15. SWOT Analysis
Strengths
Sell directly customers
Keep costs below competitors cost
Provide better products and services
Weaknesses
Too much competitors
Return products
Opportunity
Consumer know what they want to buy
Internet is a powerful marketing tool
Threats
Competitors have stronger band names
Competitors have strong relationships with
consumers
16. Supply chain management (SCM)
• Supply chain management (SCM): is the oversight of
materials, information, and finances as they move in a
process from supplier to manufacturer to wholesaler to
retailer to consumer.
• It includes: organizations, procedures, people
• Activities: Purchasing, delivery, packaging, checking,
warehousing, etc
17. Customer relationship management (CRM)
• Customer relationship management (CRM) is a term that
refers to practices, strategies and technologies that
companies use to manage and analyze customer
interactions and data throughout the customer lifecycle,
with the goal of improving business relationships with
customers, assisting in customer retention and driving
sales growth.
• which is included the company's website, telephone, live
chat, direct mail, marketing materials and social media.