SlideShare a Scribd company logo

Pricing strategy and management

•Download as PPT, PDF•
•
Babasab Patil
Babasab Patil

Pricing strategy and management

Business
1 of 15
Chapter 8 Pricing Strategy and Management
Conceptual Orientation to Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price as an Indicator of Value ,[object Object],[object Object],Value = Perceived benefits Price
Price Elasticity of Demand ,[object Object],[object Object],E = Percentage change in quantity demanded Percentage change in price where E is the coefficient of elasticity
Factors that Influence Price Elasticity of Demand ,[object Object],[object Object],[object Object]
Product-Line Pricing ,[object Object],[object Object],[object Object],[object Object]
Pricing Strategies ,[object Object],[object Object]
Full-Cost Pricing ,[object Object],[object Object],[object Object]
Variable-Cost Pricing ,[object Object],[object Object],[object Object],[object Object],Assumption is that variable-cost pricing will stimulate demand and increase revenues.
New-Offering Pricing Strategies ,[object Object],[object Object],[object Object]
Use Skimming Pricing Strategy when: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Penetration Pricing Strategy when: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intermediate Pricing Strategy ,[object Object],[object Object],[object Object]
Pricing and Competitive Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Characteristics and Risk of Price Wars Characteristics High Risk Low Risk Product/Service Type undifferentiated differentiated Market Growth Rate stable/decreasing increasing Price Visibility to Competitors high low Consumer Price Sensitivity high low Overall Industry Cost Trend declining stable Industry Capacity Utilization low high Number of Competitors many few

Recommended

Module 7
Module 7Module 7
Module 7Sonakshi Anbu
 
setting of price
setting of price setting of price
setting of price tushar217
 
Pricing
PricingPricing
PricingSyed Islam
 
Pricing strategy
Pricing strategy Pricing strategy
Pricing strategy skpalekarmba
 
Pricing Analytics: Optimizing Price
Pricing Analytics: Optimizing PricePricing Analytics: Optimizing Price
Pricing Analytics: Optimizing PriceMichael Lamont
 
Pricing of services
Pricing of servicesPricing of services
Pricing of servicesSarath Allapra
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisNarayan Gaonkar
 
Pricing , penetration or skimming model of pricing
Pricing , penetration or skimming model of pricingPricing , penetration or skimming model of pricing
Pricing , penetration or skimming model of pricingAlan Cherian
 

Recommended

Module 7
Module 7Module 7
Module 7Sonakshi Anbu
 
setting of price
setting of price setting of price
setting of price tushar217
 
Pricing
PricingPricing
PricingSyed Islam
 
Pricing strategy
Pricing strategy Pricing strategy
Pricing strategy skpalekarmba
 
Pricing Analytics: Optimizing Price
Pricing Analytics: Optimizing PricePricing Analytics: Optimizing Price
Pricing Analytics: Optimizing PriceMichael Lamont
 
Pricing of services
Pricing of servicesPricing of services
Pricing of servicesSarath Allapra
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisNarayan Gaonkar
 
Pricing , penetration or skimming model of pricing
Pricing , penetration or skimming model of pricingPricing , penetration or skimming model of pricing
Pricing , penetration or skimming model of pricingAlan Cherian
 
Ppt competitive advantage
Ppt competitive advantagePpt competitive advantage
Ppt competitive advantagezhouguoqing
 
Pricing strategy
Pricing strategyPricing strategy
Pricing strategyparth79
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsSumit Pradhan
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Service mkting
Service mktingService mkting
Service mktingRaghavendra S
 
11. pricing products pricing considerations and strategies
11. pricing products pricing considerations and strategies11. pricing products pricing considerations and strategies
11. pricing products pricing considerations and strategiesabc
 
Ch 14 Setting Price
Ch 14 Setting PriceCh 14 Setting Price
Ch 14 Setting Pricetaniavillonco
 
Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Shailja Pathak
 
An Introduction To Business Strategy
An Introduction To Business StrategyAn Introduction To Business Strategy
An Introduction To Business StrategyGovernance Learning Network®
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisionsalka1522
 
Pricing Concepts
Pricing ConceptsPricing Concepts
Pricing ConceptsSameh Aly
 
Porter 5 forces model
Porter 5 forces modelPorter 5 forces model
Porter 5 forces modelRaj vardhan
 
Unit 3, strategic decisions & options continue
Unit 3, strategic decisions & options continueUnit 3, strategic decisions & options continue
Unit 3, strategic decisions & options continueanu bajracharya shakya
 
Pricing Decisions
Pricing DecisionsPricing Decisions
Pricing Decisionsravalhimani
 
White Paper: Understanding Tail-spend Management
White Paper: Understanding Tail-spend ManagementWhite Paper: Understanding Tail-spend Management
White Paper: Understanding Tail-spend ManagementGEP
 
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing ChannelsDesigning and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing ChannelsAnshuman Singh
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategiesPeter Ramsden
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationArjun Parekh
 
Pricing strategies and policies
Pricing strategies and policiesPricing strategies and policies
Pricing strategies and policiesHASSNAINKALEEMBALOCH
 
Retail pricing
Retail pricingRetail pricing
Retail pricingSakthivel R
 
SAP JVA ( Joint Venture Accounting )
SAP JVA ( Joint Venture Accounting )SAP JVA ( Joint Venture Accounting )
SAP JVA ( Joint Venture Accounting )Peter Ezzat
 
Introduction to sap r3 (mm)
Introduction to sap r3 (mm)Introduction to sap r3 (mm)
Introduction to sap r3 (mm)Vanitha Dassari
 

More Related Content

What's hot

Ppt competitive advantage
Ppt competitive advantagePpt competitive advantage
Ppt competitive advantagezhouguoqing
 
Pricing strategy
Pricing strategyPricing strategy
Pricing strategyparth79
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsSumit Pradhan
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
11. pricing products pricing considerations and strategies
11. pricing products pricing considerations and strategies11. pricing products pricing considerations and strategies
11. pricing products pricing considerations and strategiesabc
 
Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Shailja Pathak
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisionsalka1522
 
Pricing Concepts
Pricing ConceptsPricing Concepts
Pricing ConceptsSameh Aly
 
Porter 5 forces model
Porter 5 forces modelPorter 5 forces model
Porter 5 forces modelRaj vardhan
 
Unit 3, strategic decisions & options continue
Unit 3, strategic decisions & options continueUnit 3, strategic decisions & options continue
Unit 3, strategic decisions & options continueanu bajracharya shakya
 
Pricing Decisions
Pricing DecisionsPricing Decisions
Pricing Decisionsravalhimani
 
White Paper: Understanding Tail-spend Management
White Paper: Understanding Tail-spend ManagementWhite Paper: Understanding Tail-spend Management
White Paper: Understanding Tail-spend ManagementGEP
 
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing ChannelsDesigning and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing ChannelsAnshuman Singh
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationArjun Parekh
 

What's hot (20)

Ppt competitive advantage
Ppt competitive advantagePpt competitive advantage
Ppt competitive advantage
 
Pricing strategy
Pricing strategyPricing strategy
Pricing strategy
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing Channels
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
 
Service mkting
Service mktingService mkting
Service mkting
 
11. pricing products pricing considerations and strategies
11. pricing products pricing considerations and strategies11. pricing products pricing considerations and strategies
11. pricing products pricing considerations and strategies
 
Ch 14 Setting Price
Ch 14 Setting PriceCh 14 Setting Price
Ch 14 Setting Price
 
Pricing strategies(philip kotler)
Pricing strategies(philip kotler)Pricing strategies(philip kotler)
Pricing strategies(philip kotler)
 
An Introduction To Business Strategy
An Introduction To Business StrategyAn Introduction To Business Strategy
An Introduction To Business Strategy
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
Pricing Concepts
Pricing ConceptsPricing Concepts
Pricing Concepts
 
Porter 5 forces model
Porter 5 forces modelPorter 5 forces model
Porter 5 forces model
 
Unit 3, strategic decisions & options continue
Unit 3, strategic decisions & options continueUnit 3, strategic decisions & options continue
Unit 3, strategic decisions & options continue
 
Pricing Decisions
Pricing DecisionsPricing Decisions
Pricing Decisions
 
White Paper: Understanding Tail-spend Management
White Paper: Understanding Tail-spend ManagementWhite Paper: Understanding Tail-spend Management
White Paper: Understanding Tail-spend Management
 
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing ChannelsDesigning and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channels
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
 
Pricing strategies and policies
Pricing strategies and policiesPricing strategies and policies
Pricing strategies and policies
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 

Viewers also liked

SAP JVA ( Joint Venture Accounting )
SAP JVA ( Joint Venture Accounting )SAP JVA ( Joint Venture Accounting )
SAP JVA ( Joint Venture Accounting )Peter Ezzat
 
Introduction to sap r3 (mm)
Introduction to sap r3 (mm)Introduction to sap r3 (mm)
Introduction to sap r3 (mm)Vanitha Dassari
 
Accounting & finance for bankers
Accounting & finance for bankersAccounting & finance for bankers
Accounting & finance for bankersBabasab Patil
 
54627666 ac210-new-gl
54627666 ac210-new-gl54627666 ac210-new-gl
54627666 ac210-new-glmehdi_99
 
Cin fi v1_by_guntupalliharikrishna
Cin fi v1_by_guntupalliharikrishnaCin fi v1_by_guntupalliharikrishna
Cin fi v1_by_guntupalliharikrishnaHari Krishna
 
SAP Asset accounting book Sample PDF by LearnSAP
SAP Asset accounting book Sample PDF by LearnSAPSAP Asset accounting book Sample PDF by LearnSAP
SAP Asset accounting book Sample PDF by LearnSAPLearnSAP LLC
 
Enterprise Security Architecture: From access to audit
Enterprise Security Architecture: From access to auditEnterprise Security Architecture: From access to audit
Enterprise Security Architecture: From access to auditBob Rhubart
 
Su01 parameters fico_guntupalliharikrishna
Su01 parameters fico_guntupalliharikrishna Su01 parameters fico_guntupalliharikrishna
Su01 parameters fico_guntupalliharikrishna Hari Krishna
 
Sap simple finance Add-on by guntupalli Hari
Sap simple finance Add-on by guntupalli HariSap simple finance Add-on by guntupalli Hari
Sap simple finance Add-on by guntupalli HariHari Krishna
 
Management accounting notes @ mba bk
Management accounting notes @ mba bkManagement accounting notes @ mba bk
Management accounting notes @ mba bkBabasab Patil
 
دورة مكافحة غسل الأموال وتمويل الإرهاب
دورة مكافحة غسل الأموال وتمويل الإرهابدورة مكافحة غسل الأموال وتمويل الإرهاب
دورة مكافحة غسل الأموال وتمويل الإرهابManagerial & Financial Training Centre
 
Material ledger by guntupalli hari krishna
Material ledger by guntupalli hari krishnaMaterial ledger by guntupalli hari krishna
Material ledger by guntupalli hari krishnaHari Krishna
 
SAP CO by upendar reddy,icwai
SAP CO by upendar reddy,icwaiSAP CO by upendar reddy,icwai
SAP CO by upendar reddy,icwaiUpendar Reddy
 
Covariance Matrix Adaptation Evolution Strategy - CMA-ES
Covariance Matrix Adaptation Evolution Strategy - CMA-ESCovariance Matrix Adaptation Evolution Strategy - CMA-ES
Covariance Matrix Adaptation Evolution Strategy - CMA-ESOsama Salaheldin
 
VAT configuration for TAXINN
VAT configuration for TAXINNVAT configuration for TAXINN
VAT configuration for TAXINNBvdv Prasad
 

Viewers also liked (20)

SAP JVA ( Joint Venture Accounting )
SAP JVA ( Joint Venture Accounting )SAP JVA ( Joint Venture Accounting )
SAP JVA ( Joint Venture Accounting )
 
Introduction to sap r3 (mm)
Introduction to sap r3 (mm)Introduction to sap r3 (mm)
Introduction to sap r3 (mm)
 
Accounting & finance for bankers
Accounting & finance for bankersAccounting & finance for bankers
Accounting & finance for bankers
 
54627666 ac210-new-gl
54627666 ac210-new-gl54627666 ac210-new-gl
54627666 ac210-new-gl
 
Cin fi v1_by_guntupalliharikrishna
Cin fi v1_by_guntupalliharikrishnaCin fi v1_by_guntupalliharikrishna
Cin fi v1_by_guntupalliharikrishna
 
SAP Asset accounting book Sample PDF by LearnSAP
SAP Asset accounting book Sample PDF by LearnSAPSAP Asset accounting book Sample PDF by LearnSAP
SAP Asset accounting book Sample PDF by LearnSAP
 
Sap mm-end-user-manual
Sap mm-end-user-manualSap mm-end-user-manual
Sap mm-end-user-manual
 
Commodity tracker till date
Commodity tracker till dateCommodity tracker till date
Commodity tracker till date
 
Enterprise Security Architecture: From access to audit
Enterprise Security Architecture: From access to auditEnterprise Security Architecture: From access to audit
Enterprise Security Architecture: From access to audit
 
Su01 parameters fico_guntupalliharikrishna
Su01 parameters fico_guntupalliharikrishna Su01 parameters fico_guntupalliharikrishna
Su01 parameters fico_guntupalliharikrishna
 
Sap simple finance Add-on by guntupalli Hari
Sap simple finance Add-on by guntupalli HariSap simple finance Add-on by guntupalli Hari
Sap simple finance Add-on by guntupalli Hari
 
Management Accounting
Management AccountingManagement Accounting
Management Accounting
 
Management accounting notes @ mba bk
Management accounting notes @ mba bkManagement accounting notes @ mba bk
Management accounting notes @ mba bk
 
دورة مكافحة غسل الأموال وتمويل الإرهاب
دورة مكافحة غسل الأموال وتمويل الإرهابدورة مكافحة غسل الأموال وتمويل الإرهاب
دورة مكافحة غسل الأموال وتمويل الإرهاب
 
Material ledger by guntupalli hari krishna
Material ledger by guntupalli hari krishnaMaterial ledger by guntupalli hari krishna
Material ledger by guntupalli hari krishna
 
SAP CO by upendar reddy,icwai
SAP CO by upendar reddy,icwaiSAP CO by upendar reddy,icwai
SAP CO by upendar reddy,icwai
 
Fraud Awareness Workshop 2015
Fraud Awareness Workshop 2015Fraud Awareness Workshop 2015
Fraud Awareness Workshop 2015
 
Covariance Matrix Adaptation Evolution Strategy - CMA-ES
Covariance Matrix Adaptation Evolution Strategy - CMA-ESCovariance Matrix Adaptation Evolution Strategy - CMA-ES
Covariance Matrix Adaptation Evolution Strategy - CMA-ES
 
SAP FI-BANK
SAP FI-BANKSAP FI-BANK
SAP FI-BANK
 
VAT configuration for TAXINN
VAT configuration for TAXINNVAT configuration for TAXINN
VAT configuration for TAXINN
 

Similar to Pricing strategy and management

2011.11 marketing principles
2011.11 marketing principles2011.11 marketing principles
2011.11 marketing principlesStephan Langdon
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph KotlerFahad Aziz
 
Pricing techniques
Pricing techniques Pricing techniques
Pricing techniques Hari C
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValueAkib Hasan Srabon
 
Pricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdfPricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdfDrMoizAkhtar
 
Pricing in Retailing (Retail Management With Dr. Gopal Thapa
Pricing in Retailing (Retail Management With Dr. Gopal ThapaPricing in Retailing (Retail Management With Dr. Gopal Thapa
Pricing in Retailing (Retail Management With Dr. Gopal ThapaTribhuvan University
 
retailpricing-170620154057.pdf
retailpricing-170620154057.pdfretailpricing-170620154057.pdf
retailpricing-170620154057.pdfjaysoncocollo
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing StrategyDOST-TAPI
 
Marketing Chapter 21
Marketing Chapter 21Marketing Chapter 21
Marketing Chapter 21WanBK Leo
 
Pricing bookbooming
Pricing bookboomingPricing bookbooming
Pricing bookboomingbookbooming
 
Bus169 Kotler Chapter 10
Bus169 Kotler Chapter 10Bus169 Kotler Chapter 10
Bus169 Kotler Chapter 10Alwyn Lau
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing StrategyKohJung An
 

Similar to Pricing strategy and management (20)

Mm.12.10
Mm.12.10Mm.12.10
Mm.12.10
 
Kotler pom13e instructor_11
Kotler pom13e instructor_11Kotler pom13e instructor_11
Kotler pom13e instructor_11
 
2011.11 marketing principles
2011.11 marketing principles2011.11 marketing principles
2011.11 marketing principles
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph Kotler
 
Pricing (marketing)
Pricing (marketing)Pricing (marketing)
Pricing (marketing)
 
Pricing techniques
Pricing techniques Pricing techniques
Pricing techniques
 
Pricing
PricingPricing
Pricing
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer Value
 
Pricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdfPricing understanding and capturing customer value.pdf
Pricing understanding and capturing customer value.pdf
 
Pricing in Retailing (Retail Management With Dr. Gopal Thapa
Pricing in Retailing (Retail Management With Dr. Gopal ThapaPricing in Retailing (Retail Management With Dr. Gopal Thapa
Pricing in Retailing (Retail Management With Dr. Gopal Thapa
 
retailpricing-170620154057.pdf
retailpricing-170620154057.pdfretailpricing-170620154057.pdf
retailpricing-170620154057.pdf
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
Retail pricing
Retail pricingRetail pricing
Retail pricing
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing Strategy
 
Marketing Chapter 21
Marketing Chapter 21Marketing Chapter 21
Marketing Chapter 21
 
Pricing bookbooming
Pricing bookboomingPricing bookbooming
Pricing bookbooming
 
Bus169 Kotler Chapter 10
Bus169 Kotler Chapter 10Bus169 Kotler Chapter 10
Bus169 Kotler Chapter 10
 
Pricing Strategy
Pricing StrategyPricing Strategy
Pricing Strategy
 

More from Babasab Patil

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Babasab Patil
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Babasab Patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Babasab Patil
 
Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil Babasab Patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Babasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutterBabasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutterBabasab Patil
 

More from Babasab Patil (20)

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
 
Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 

Recently uploaded

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 

Recently uploaded (20)

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 

Pricing strategy and management

  • 1. Chapter 8 Pricing Strategy and Management
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Industry Characteristics and Risk of Price Wars Characteristics High Risk Low Risk Product/Service Type undifferentiated differentiated Market Growth Rate stable/decreasing increasing Price Visibility to Competitors high low Consumer Price Sensitivity high low Overall Industry Cost Trend declining stable Industry Capacity Utilization low high Number of Competitors many few