A project report on customer satisfaction on vijay karnatakanews paper

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

CONTENTS PAGE NO
• Executive summery 01

• Introduction 03

• Industry Profile 06

26
• Organization profile
36
• Need for the study
38
• Literature survey
55
• Study of objective
56
• Scope of study
57
• Sample design
76
• Findings
77
• Suggestion and recommendation
78
• Bibliography
79
• Conclusion

1
BABASAB PATILFREEPPTMBA.COM


EXECUTIVE SUMMERY

This report is based on the market research conducted on the topic “customer
satisfaction on Vijay Karnataka a daily news paper at bagalkot”

As the customer are treated as king of today’s business world so it’s mandatory to see
that our is customer kings are satisfied. The study attempts to analyze and determine
“A study on advertiser’s preferences towards Vijay Karnataka as an effective
advertising media” and also find out the satisfaction level towards quality, service,
and Price of the V.K. The research was purely based on the survey conducted in
Bagalkot. The sampling technique used was simple random sampling of advertisers.
The data was collected through personal interview and structured questionnaire. The
research instrument used was a questionnaire which helped in knowing the pulse of
the advertisers. So whatever services are provided to the customer his satisfaction is a
must. Otherwise within no time the company will loose its customer. Now as in case
of news paper depending on the information including national and international and
local news, people prepare the news paper. So the study explore the needs and
requirement of customers so by the study that too by the survey one can get the clear
picture about the satisfaction of customers towards the Vijay Karnataka news paper
and one can know what are the additional things to be added so that customer will be
delighted.

“A customer is the most important visit our premises. He is not dependent on us, we
are dependent on him. He is not an Interruption on our work. He is the purpose of it.
He is not an outsider on our business. He is a part of it. We are not doing him, a
Favour by serving him. He is doing us a Favour by giving us an opportunity to do so”

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Customer was the king

Globalisation, which brought in competition in different sectors, has made people
remark that ‘earlier customer was king, now he is dictator.’ Sadly, this is not so.

Many new-generation banks and other firms go all out to woo customers. Their
pleasing ways and refined manners end once the customer avails of a loan or buys a
product.

Recently, a customer found his wireless phone battery, provided by a private
telephone company, out of charge.

The firm’s ‘customer care’ centre did not have a clue about formalities for
replacement.

The customer contacted a local office and was told to purchase the battery from
‘outside.’

The employee who directed the customer also did not know where to find a battery
with company specifications.

3


INTRODUCTION

Press is called the fourth estate the three others being the legislative and the
judiciary. The press is supposed to play the crucial role of a watchdog to see
that the foreside institution function fairly within the constitutional framework
and serve the people for that welfare they created. The moment press ceases to
perform this function, it looses its credibility.

India land of kings and emperors was than ruled even though in absence
widespread education means of communication and transport in somewhat the
message of the rulers had a reach every corner of the territory. There was no
press or newspaper ashoka the great Indian emperor had devised his only
means of communication he used to publish the imperial edicts on rocks stone
pillars the news of the day was published in small picture drawn on the walls
of temples in ink or colour which could be removed easily even the moral
code was proclaimed through the art of the monarch to his loving people.

The establishment of the Moghul empire in India ushered in a new area in the
filed of journalism. The Moghul rule organised communication written
newspaper of kind were in circulation Aurangzeb one of the last and great
Moghul emperors had an efficient system of information officers. They had
maintained a bureau of intelligence in every provincial capital news writers
were appointed there.

FINDINGS

1. 60% of the respondents read Vijay Karnataka because of its coverage.

2. 36% of the respondents prefer political news in Vijay Karnataka .

3. 68% of the respondents prefer Vijay Karnataka for advertisement because of
its circulation.

4. 46% of the respondents prefer Saptahika Vijay supplements of Vijay
Karnataka.

5. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.

6. 52% of the respondents are satisfied and 25% of the respondents are mostly
satisfied. 14% of the respondents are neither satisfied nor unsatisfied and 9%
of the respondent’s ars mostly unsatisfied.

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OBJECTIVE OF YHE STUDY

1. To know the satisfaction level of readers towards Vijay Karnataka news paper

2. To know which type of news and supplementary are prepped more by the

reader in Vijay Karnataka news paper

3. To provide information to company about why reader prefer news paper as

advertising media

4. To know why people prefer vijay Karnataka news paper whether for

• Its local news coverage

• Price

• Advertisement

5. To know why people go for Vijay Karnataka news paper as a media

for advertisement

LIMITATION

1. The study is limited to the news paper readers of Bagalkot only

2. Time is the major constraint of the study.

3. Since sample is only 100 which is not a true representative 0f the
population as a whole.

4. Level accuracy of the result of research is restricted to the accuracy level
with which the customer have given the answer and the accuracy level
cannot be a prediction.

5


5. The survey is not done throughout the census.

CONCLUSION

What customer wants needs to write in news paper and different different type media
To print in news paper and present what customer need and wants to write it. For
example unemployment people more than in city or place, to news only employment
to more than call form news to write in news paper.

VIJAYANAND PRINTERS LIMITED BAGALKOT

VIJAYANAD PRINTERS LIMITED

S.P.L.9, KSSIDC INDUSTRIAL ESTATE

BAGALKOT -547101

08354-234106

1

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INDUSTREIS OVERVEIW

HISTORY OF NEWS PAPER

The newspaper can initially be defined as a written means of conveying current
information. In this sense the first organized attempt to provide such a service
occurred in ancient Rome Empire. During Julius Caesar’s reign their was also the
“actadiurna” daily announcement of the government and other activities that were
posted in the capital public place.
The earliest printed news bulletins appeared in china, with a court gazette issued
during T’sanga dynasty (618-906BC) and read primary by government officials,
although scholars were later added to its readership. A latter significant development
after cited by historians was the issuing of news latter by the fugger family of
germany, a powerful clan of merchants of bankers in 15 th and 16th centuries there
agents operated in nearly every part of the known world and sent in reports of
business of
other affairs from their posts. The reports were combined and circulated by means of
the news latter’s to all the units in fugger an organization newspaper history in India
is inextricably tangled with political history wrote A.E.Charltone (Wolseley 3). James
Augustus Hicky was the founder of India’s first newspaper the Calcutta general
advertiser also known as Hicky’s Bengal gazette in 1780 soon other newspapers came
into existence in Calcutta and madras:
The Calcutta gazette, the Bengal journal the oriental magazine the madras courier and
the Indian gazette. Enjoyed governmental patronage including free postal circulation
and advertisement, Hicky’s Bengal gazette earned the rules wrath due to its criticism
of the government. In November 1780 its circulation was halted by government
decree. Hicky protested against this arbitrary harassment without avail, and was
imprisoned the Bengal gazette and the India gazette were followed by the Calcutta
gazette which subsequently became the government’s “medium for making its general
orders” (Sankhdher 2432)

The Bombay herald, the statement in Calcutta and the madras mail and the Hindu,
along with many others rivals in Madras represented the metropolitan voice of India
and its people. While statesman voiced the English rules voice, the Hindu became the
beacon of patriotism in the south. The Hindu was founded in madras as a counter to
the madras mail. Patriotic movement grew in proportion with the colonial
ruthlessness, and a vehicle of information dissemination became a tool for freedom
struggle. In the struggle for freedom, journalist in the twentieth century performed a
dual role as professional and nationalists.
Indeed many national leaders, from Gandhi to Vajpayee, were journalist as well.
Calcutta, Madras, Bombay and Delhi were main four centres of urban renaissance
which nourished news in India. It was only during and after the seventies especially
after Indhira Gandhi’s defeat in 1977 that regional language newspapers became
prevalent. There were nationalistic echoes from the linguistic regional provinces.
Bengal, Gujarat, Tamil, Karalla, Punjab, and Uttar Pradesh produced dailies in

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regional languages. Hindu and Urdu were largely instrumental in voicing the
viewpoint and aspiration of both Hindus and Muslim of the Northern provinces.
As communalism and religious intolerance increased before and after partition, Urdu
remained primarily the language of Muslims as Pakistan choose this language as its
language as its lingue France. After partition the cause of Urdu and its newspaper,
suffered a setback as Hindu reactionaries be gan to recognize the association of Urdu
with Islam and Pakistan.

BASIC DATA

Official Country Name Republic of India
Region (Map name) East, South & Asia
Population 112,36,68,199
Language(s) English, Bengali, Telugu & Marathi
Literacy Rate 55.00 %
Area 3, 287,590sq km
GDP 456,990 (US Million)
Number of Daily News Paper 400
Total Circulation 30,800,000

Circulation Per 1000: 60
Number of non daily news paper: 98
Total Circulation: 7,874,000
Circulation per 1,000: 13
Total news paper Ad Receipts 37,884 (US Million)
As % of All ad Expenditure 55%
Number of Television station: 600
Number of Television sets: 65,000,000

Television sets per 1000: 65.5
Number of cable subscribers: 40,000,000
Cable subscribers per 1000: 40.5
Number of Radio station: 318
Number of radio receivers: 116,000,000
Number of individual with computers: 4,600,000
Computers per 1000: 4.5
Number of individual with internet 5,000,000
access:
Internet access per 1000: 4.9

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BACKGROUND & GENERAL CHARCTERSTICS

India is the world’s largest democracy its mass media culture a system that has
evolved over centuries, is comprised of a complex framework. Modernization has
transformed this into a communications network that sustains the pulse of a
democracy about 1.1 billion people. India’s newspaper evolution is nearly unmatched
in world press history. India’s newspaper industries and its westernization or
modularisation as French would call it go hand in hand. India’s press is metaphor for
its advancement in the globalise world.

The printing press preceded the advent of printed news in India by about 100 years. It
was in1674 that the first printing apparatus was established in Bombay followed by
Madras 1772. India’s first newspaper, Calcutta general advertises, also known as
Hicky’s Bengal Gazette was established in January 1780, and the first Hindi daily,
Sam char sudha varshan, began in 1854. The evolution of the Indian media since has
been fraught with development difficulties. Illiteracy, colonial constraints and
repression poverty and apathy thwart interest in news and media. Within this
framework it is instructive to examine India’s press in two board analytical section:
pre-colonial times and the colonial, independent press (which may, again be classified
into two: preceding and following the emergency rule imposed by Indhira Gandhi’s
government in 1975.) the post emergency phase. This continues at the present, May
the third independent phase of India newspaper revolution (JEFFREY????)

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THE NATURE OF THE AUDIENCE

While a majority of the poor working people in rural and urban areas still remain
oppressed and even illiterate, a significant proportion of people – roughly about 52
percent of the population over 15 years of age were record as being able to read and
write. That breaks down to 65.5 percent of males and an estimate of 37.7 percent of
females. After the liberalization of the economy, the growth of the industries, and a
rise in literacy, and consumerism. Since private enterprise began to sustain pay off,
mass communications picked up as a growth industries.

In 1976 the register of newspaper for India had recorded 875 papers; in 1995 there
were 4453 Robin Jeffrey comments:

“Newspaper did not expand simply because the technology was available to make
Indian scripts live as they had not been able to live before. Nor did newspaper grow
simply because more people knew how to read and write. They grew because more
people knew how to read and write. They grew because entrepreneur detected a
growing hunger for information among over- widening section of India’s people, who
were potential consumers as well as newspaper readers. A race began to reach this
audience advertising avenues were the prizes and these would come largely to
newspaper that could convince advertisers that they had more readers than their rivals.
Readers, meanwhile, were saying implicitly: we will read newspaper that tell us about
ourselves and reflect our concerns.”(48)
Common contenders for readership and advertising are: the national herald, the
Hindustan times, time illustrated weekly, e pioneer, and film fare.

DIVERSITY AND THE LANGUAEGE PRESS

Naresh khanna summarizes the trends in circulatory growth and decline varied in
regional language paper during 1998-2000: In the three year period from 1998-2000,
circulation of dailies in the country increased marginally from 58.37 to 59.13 million
copies. This represents a growth of 1.3 percent on the basis of data published by the
register of newspaper for India in its annual reports.
In this time, two distinct group of newspaper emerge the first including five languages
that have collectively grown in copies. Amongst these newspapers, those in
Malayalam and Bengali grew fastest at 12.9 percent and 12.8 percent respectively,
while Hindi dailies grew by 5 percent and English dailies by 4.7 percent over the three
year period. Although Marathi newspaper increased circulation by 2.75 percent over
the three years it would seem that they are in danger of falling out of this group and
perhaps entering the phase of stagnation and circulation decline (Khanna 2002)
The second group 0f stagnating and declining circulation includes newspaper seven
languages with a combined circulation of 14.8 million copies in 2000. These dailies
lost almost 1.8 million copies(10.62 percent)of their combined circulation in the

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last three years. Daily newspaper circulation plummeted most dramatically in Telugu,
which fell

from 2.28 million to 1.68 million copies, a fall of more than 26 percent. Urdu
newspaper circulation fell by more than 12 percent and Tamil dailies circulation
declined by 10.8 percent with circulation of Gujarat dailies falling by 10.5 percent.
Over the same period circulation of Oriya dailies declined by 2.8 percent and that of
Punjabi dailies by 3.2 percent. Although over the three years Kannada newspaper
show an insignificant fall in circulation seem to have entered a period of stagnation
and decline of their awn. It would seem that in spite of new edition being added by
Hindi, English, Malayalam and Bengali dailies, the print media is loosing its
dominance of advertising market share to television, radio and outdoor media
(Khanna 2002).

India’s language newspaper enjoy relatively new entrepreneurial prowess. A mutually
convenient relationship between the owners and capitalist keeps a financial balance
between local / regional and national spheres in both private and public sector. “Like
coral in reef newspaper grew and died in a process inseparable from the creation of a
‘public sphere’ in the classical liberal sense. Individual proprietors sometimes brought
to their newspapers a crusader’s zeal for a particular cause or a diehard’s loathing for
a rival” (Jeffrey 105).

The second press commission in 1982 tried to liberate the press from the monopoly
houses. In 1995 the audit bureau of circulation had 165 newspapers as members, with
a combined circulation of about 16 million copies a day. The top ten newspapers
control roughly 50 percent of daily circulations (Jeffrey 108).

While capitalist sustained national newspaper, the big houses, dalmias jains, Geonka,
monopolized and corrupted free journalism. The family and caste controlled small
newspaper regionally maintain their freedom from big monopolies, thriving on their
loyal supporters in north and south India. Diversity of ownership is reflective of
cultural variation in India’s multilingual landscape. Twenty – one newspapers control
two – third of all circulation.

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PRESS IN INDIA

Much of India’s legal framework is built upon its colonial legacy. Legal statutes and
regulations have been undergoing certain changes as India’s freedom came at a high
cost. The country was divided. India’s border conflict with two hostile neighbours
which forced at least three large scale wars eclipsed other political issues. The
democratic process, corrupted by criminals, unscrupulous bureaucrats and politicians,
created a social climate that widened social and economic inequality.

Freedom of speech and expression is a constitutionally guaranteed fundamental right
of the Indian people. Article 19 (1;a) ensures the implicit freedom but Article 19 (2)
qualifies this in explicit terms. The parliamentary proceeding (protection of
publication) Act of 1977 and the prevention of publication of objectionable matter
(Repeal Act) of 1977 further reinforce and restrict these freedoms. While
constitutional guarantees ensure freedom of the press and expression, press and media
are obligated by self regulatory systems of ethics that protect individuals and
organization from libellous behaviour. “Freedom of the press is an institutional
freedom” wrote sachin sen (19). The press council bill of 1956, introduced in the
Indian parliament, stipulated the establishment of the press council of India
representing working journalist, the newspaper management literacy bodies and the
parliament. The Indian press commission.

Accepted the following postulate: “Democratic society lives and grows by accepting
ideas, by experimenting with them, and where necessary rejecting them ….The press
is responsible part of democratic society” (quoted sen 42).

While the central press accreditation committee seeks to ensure quality and self-
renewal, the press council of India was established in 1966 to uphold editorial
autonomy. Restriction on free speech was imposed after Indhira Gandhi’s Infamous
emergency rule. The press council off India was abolished after Editor George
Varghese’s criticism of the Indhira government. The minister of information and
broadcasting carefully regulates the press and its liberties.

The maintenance of internal security Act (MISA) Was enforced to intimidate
reputedly autonomous newspaper in the seventies. The press council, resurrected in
1979 has no legal standing to impose penalties.

The Indian press generally believed as “managed” is a self – restrained institution
generally reluctant to take on the governmental policies. All India Radio (AIR) and its
management exemplify this “man – aged” system. The credit for the bringing out the
first full fledged printed newspaper in India goes to jams Augustus Hicky. The first
issue appeared on January 29, 1780 in Calcutta bearing the title The Bengal Gazette
or the Calcutta general advertise”.

But before Hicky started his newspaper an attempt was made by William bolts a
sincere sevant of the east India Company, who have registered earlier to start a

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newspaper to give expression to the difference existing between the opposing groups
in the east India Company. But bolts attempted to start a newspaper.

Bengal Gazette was also called Hicky’s Gazette because Hicky was the founder editor
printer and promoter all rolled in one – that paper. It was a weekly paper. The paper
was clumsily printed. The reading matter was less and the advertisement was more
and there were comments on the personal offers of individuals. When Hicky started
his newspaper he announced his motive:” I have no particular passion for the printing
of newspaper, I have no propensity, I was not bred to a slavish life of hard work, yet I
take pleasure in enslaving my body in order to purchase freedom for my mind and
soul. Hicky Gazette was published in English language. This was the first regular
newspaper in India. Hicky’s first issue carried out news but not fresh and up to date
like the newspaper of today. In those days of difficult transportation for eign
newspaper usually took months to reach Indian shore; subsequent issue of the Bengal
Gazette enlightened the readers with comment on people’s domestic affair’s a species
of service, which kept society gossiping. Hicky announced the policies of his paper
and declared that this was a “weekly political and commercial paper open to all
parties, put influence by none”.

This paper was primitive one from the point of view of contents printing and
publication. But it has the significance of a historical newspaper with the first
newspaper in India started the area of Indian journalism, which has developed as the
agency for the saving of democracy in the country today.
The history of journalism in the pre independent period in India can perhaps be per
iodized as follows. The phase 1780 – 1818 constitutes some kind of pre history, a
preparatory phase.

A GUIDE FOR NEWSPAPER PUBLISHERS

THE REGISTERAR OF NEWSPAPERS

The register of India newspaper among these officials and professional agencies,
regular and records the status of newspaper. Electronic news, web site, magazines and
house publication, a number of professional organizations (like editor guild of India,
Indian language newspaper association and all India newspaper’s editor conference)
enrich the self-renewal process of the news enterprise. Educational and training
programme are gaining importance as professionalization.
THE OFFICE OF THE REGISTER

The of the register of newspaper for India popularly known as RNI came into being
on July 1,1956 on the recommendation of the first press commission in 1953 and by
amending the press and registration of books act (PRB act) function of RNI involve
both statutory and non statutory function.

Statutory function the RNI compiles and maintains a register of newspaper contains
particulars about all the newspaper published in the country it issues certificate of
registration to the newspaper published under valid declaration. It scrutinizes and

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analyzes annual statement sent by the publishers of newspaper every year under
section 19D the press and registration of Books act containing information on
circulation ownership etc.

The RNI informs the district magistrates about availability of titles to intending
publishers for filling declaration and ensures that newspaper are published in
accordance with the provision of the press and registration of Books acts. It verifies
under section 19F of the PRF Act of circulation claims furnished by the publishers in
their annual statement and preparation and submission to the government on or before
September 30 each year, a report containing all available information and statistics
about the press in India with particular reference to the emerging trends in circulation
and in the direction of common ownership units.

Non statutory function of the RNI include the formulation of a newsprint allocation
policy – guidelines and the ability to issue Eligibility certificate to the newspaper to
enable them to import newsprint and to procure indigenous newsprint. The RNI
assesses and certificate the essential needs and requirement of newspaper
establishment to import printing and composing machinery and allied materials.

From April 1998 to February 1999. RNI scrutinized 18459 applications for
availability of titles of which 7738 titles were found available for verification. While
in the remaining application title were not found available. During the same period
2693 newspapers periodicals were issued certificate of registration (2145, fresh CRs
and 548 revised CRs) and circulation claims of 1536 newspapers/ periodicals were
assessed. Register of newspaper for India (RNI) in starting a newspaper (daily or
periodical) is required to contact the district magistrate or sub – divisional file a
declaration before him in the prescribed from. In declaration the publisher is to
mention the title, language, periodicity and such other particulars of proposed
newspaper as are asked for. He is also required to give a list of alternative titles in
order of preference.

The magistrate before authenticity the declaration has to make an enquiry from the
registrar of newspaper for India whether the title (s) proposed are not same similar to
that of any other publication published in same language through the country or in any
other language in the same state. These titles proposed are checked against catalogue
of existing title (s) maintained in registrar office. The magistrate in turn after getting
information communicates to publishers about titles. After obtaining clearance from
RNI district magistrate authenticates declaration and sends an authenticated coffee to
office of registrar of newspaper of India. Declaration becomes void in case the
newspaper does not commence publication within 6- weeks of the authentication and
again a fresh declaration has to be field .Each issue newspaper is to have an imprint
line containing the name of the publishers, printer. Editor and the place of printing
and publication of the paper. The name of editor is necessary to be given separately.

Supply of copies: - Every publisher has to send a copy of each issue of his paper
within 48 hours of its publication to the registrar of newspaper for India or other
authorized officers at the places mentioned below depending on language in which the
paper published.

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REGISTERATION:

As soon as paper has stated publication of publishers is required to send a copy of first
issue of publication to registrar of newspaper of India at press villa simila-1 on
receiving first issue of paper and the copy of authenticates declaration from concerned
district magistrate, the office of registrar of newspaper for India takes the paper on its
record and allots a registration number to it. A certificate of registration is.

ISSUED TO PUBLISHER

ANNUAL REPORT:

Registrar of newspaper for India has to submit government each year a report on the
state of press in country on the basis of the annual statement received from him and
information obtained otherwise. It is in turn of newspaper publishers that information
as complete as possible is made available to enable the Registrar to make this report
up-to – date and useful.

CERCULATION 0F CHECK:

The press registrar of any gazette officers authorized by him shall have access to any
premises and to any information relating to the newspaper.

For benefit of publishers circulation work has been decentralized. The following gives
the circulation officers in charge having their headquarter at.

North Zone New Delhi

South Zone Chennai

Western Zone Mumbai

Eastern Zone Calcutta

There are 18 principals language in which the newspapers are printed which are
mentioned in 18th constitution. Bombay Sam char, Gujarat daily published from
Mumbai is oldest existing newspaper. Anand bazaar patrika: Bengali daily from
Calcutta is largest single edition newspaper of India is in second edition and
Hindustan Times is in third place.

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NEWSPRINT

Until 1994---1995 newsprint allocation was regulated by the newsprint control order
(1962) and the newsprint import policy announced by the Government every year
newspaper were issued Entitlement certification of importation and purchase from the
scheduled indigenous.

Newsprint mills however newsprint policy is modified every year depending upon the
import policy of the government. Newsprint has been placed under ‘open general
license’ with effect from May, 1st, 1995 and all types of newsprint became importable
by all people without any restriction. Under the latest newsprint policy guidelines for
the import of newsprint issued by the ministry of information and broadcasting
authentication of certificate of registration is done by the registrar f newspaper for
India for import of newsprint, on submission of a formal application and necessary
documentary evidence.

DE – BLOCKING OF TITLES

For the first time in the history of RNI, a massive work of de – blocking 2, 00,000
titles were undertaken. As per the decision all such titles of newspapers were certified
till December, 31st, 1995, and those publications which had not registered with RNI
have been de blocked. The work of entering registered titles has been titles have been
completed and the list has been dispatched to state government. Nearly 1, 50,000 of
unused titles have become available for allocation to other newspaper from January 1 st
1999.

CENSORSHIP

Even though India is committed to the freedom of the press, censorship is not
unknown to the media. With increased privatization and entrepreneurial advancement,
colonial and bureaucratic censorship no longer exist. However the nexus of criminal
politics and unethical monopolies continue to threaten the freedom of press.

Nehru famously said: “I would rather have a completely free press with all the
dangers involved in the wrong use of that the freedom than a supposed or regulated
press” (quoted by Karnataka 272). After 1977 people’s interest and involvement in
regional and national affairs increased dramatically. This development helped
promote the dualism of India’s patriotic passion marked by linguistic chauvinism and
national unit.
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NEWS AGENCIES

News agencies provide regularity and authenticity to news K.C. Roy is credited with
establishing the first Indian news agencies. Which became the associated press of
India (API)? However is soon became A British controlled agency unwilling to report
about the national freedom movement. The free press of India news agency came into
existence under the management of S. Sadanand who have served Reuters. The united
press of India. The orient press. The Globe news Agencies. The NAFEN News
Agencies. The united news of India and a number of syndicates later came to serve
the news business news.
The non Aligned News Agencies Pool (NANAP) Formally constituted in 1976 for the
propose of correcting imbalances in the global flow information, is an arrangement
for exchange of news and information among the national news agencies of non-
aligned countries, including Asia, Africa, Europe and Latin America, Its affair are
managed by a coordinating committee. The cost of running the pool is meeting by the
participating members.

The press trust (PTI) Continued to operate the India news Pool desk (INDP) Of the
NANAP on behalf of the government of India. India continued to contribute
substantially to the daily news file of the pool network. The reception of news into the
pool Desk during the year 1998 – 1999 has been in the range of 20,000 words per day.
INDP’s own contribution to the pool partners during the year has averaged 7,000
words per day. The organization and structure of Indian news agencies has been
undergoing a controversial transformation for quite sometime. This represents a
mutual mistrust between private owned news agencies n governmental structure.
Their autonomy believed to he crucial for objectivity and fairness is based on their
role as cooperative and non – profit groups news agencies in general are

Discouraged from taking any governmental favours. There is nothing in the Indian
constitution however that can prevent government to nationalize its news agencies.
There four dominant news agencies India: The press trust of India (PTI); The united
news of India (UNI); The Hindustan Sam char (HS) and Sam char Bhatia (SB)

17


ELECCTRONIC NEWS MEDIA.

Most Indian newspapers magazines and media outlets are easily accessible through
the internet. Internet public Library (IPL) is a concise Internet sources for information
on Indian newspaper. The web site lists about 120 online newspapers for India with
access to each of those papers for reading.
The official website for the library of congress in New Delhi is also accessible on the
on the internet where E-Mail contact information is provided. This directory is
published biennially. The directory includes newspaper published in India, the name
and language of the newspaper circulation frequency of circulation and names and
address for the publishers of each paper paper status is also included.

EDUCATION AND TRAINING:

The first diploma of journalism was offered at Aligned Muslim University in 1938 by
the late Sir Shah Mohammad Suleiman, a judge in India (Wolseley 224). Latter on
after partition, universities in Punjab, Madras, Delhi, Calcutta, Mysore, Nagpur, and
Osmania offered courses at undergraduate levels. Professional education in India is
largely a need – based enterprise. Journalist and other mass communicators can
perform without specialized training and skill and can succeed without advanced
degrees.

THE LEADING DAILY NEWSPAPER

NEWSPAPER LANGUAGE
Aj (10) Hindi
Anand Bajar Patrika Bengali
Bharyman Bengali
Daily Thanthi (12) Tamil
Dainik Jarran (8) Hindi
Dainik Bhaskar (9) Nindi
Dinamalar Hindi
Eenadu (10) Telgu
Gujarat Sam char (5) Gujarat
Hindustan Times (2) English
Indian Express (8) English
Lol Satta (8) Marati
Malayalam Manorams (8) Malayalam
Mahru Bhumi (6) Malayalam
Nav Bharat (7) Hindi
Navbharat Times Hindi
Punjabi Kesari (3) Hindi
Sakal (4) Marathi
Sandesh (5) Gujarat
The Economic English
The Hindu (8) English
The New Indian Times English
The Times of India English
18


Deccan Herald English
WORLD LARGEST DAILY NEWSPAPER:

NEWS PAPER NATION
Asahi Shimbun Japan
Bild Australia
Billd Zeitung Germany
Chunichi Shimbun Japan
Gongren Ribao China
Manichi Shumban Japan
Nikhan Keizai Japan
People’s Daily China
Reference News China
Sikuan Ribao China
The Mirror/ Daily Record Britain
The sun Britain
Yomiuri Shimun Japan

Source: World Press Trends

19


TOTAL SELLING F VIJAY KARNATAKA NEWS PAPER

PUBLICATION July-Dec 2001 Jan-June 2002 July-Dec 2002 Jan-June 2003 July-Dec 2003
VIJAY KARNATAKA 3,79,946 5,36,422 5,37,162 5,53,101 5,83,168
PRAJAVANI 2,86,036 3,02,296 3,17,816 3,09,578 3,09,541
SAMYUKTA KARNATAKA 1,21,126 1,40,192 1,48,004 N.A 1,43,696
UDAYAVANI 1,52,996 1,66,449 1,80,012 1,86,551 1,89,352
Source: ABC – As per above respective periods

PUBLICATION NRS - 2001 NRS - 2002 NRS – 2003
VIJAY KARNATAKA 11,75,000 22,10,000 70,12,000
PRAJAVANI 34,63,000 34,27,000 35,73,000
SAMYUKTA KARNATAKA 25,35,000 24,25,000 25,32,000
UDAYAVANI 9,63,000 10,19,000 18,99,000
Source: NRS – As per above respective periods

PUBLICATION IRS - 2002 R-1 IRS – 2002 R-2 IRS – 2003 R-1
VIJAY KARNATAKA 43,79,000 46,59,000 55,33,000
PRAJAVANI 30,32,000 25,09,000 29,71,000
SAMYUKTA KARNATAKA 15,32,000 13,83,000 13,70,000
UDAYAVANI 13,70,000 11,60,000 12,81,000

Source: IRS – As per above respective periods.

20


MAXIMUM READERSHIP

• MAXIMUM ADVANTAGE YOUR BRAND

NAME OF PUBLICATION READERSHIP
1. VIJAY KARNATAKA 46,59,000
2. PRAJAVANI 25,09,000
3. SAMYUKTA KARNATAKA 13,83,000
4. UDAYVANI 11,60,000

VIJAY KARNATAKA 5,37,162 46,59,000
PRAJAVANI 3,17,816 25,09,000
UDAYVANI 1,80,012 13,83,000
SAMYUKTA
1,48,004 11,60,000
KARNATAKA

21


When it comes to Karnataka. No other newspaper offers you the kind of reach and
penetration that we can. Now that the numbers speak for themselves, these are figures
that you need to look at every time you sit down to formulate your media plan

No one can get you across Karnataka as effectively as we can. And no one charges
you as little as we do to get you there. So if you are looking to reach out to
Karnataka's most lucrative markets. Talk to us. We have the people's attention. After
all, we are Kamataka's largest and fastest growing Kannada daily

VIJAY KARNATAKA HAS A TOTAL READERSHIP 0F
46,59,000.
– Vijay Karnataka is the only Kannada Daily to have witnessed a growth
over last IRS (2002, R1)
– In Karnataka, every second newspaper reader reads Vijay Karnataka.
– In Karnataka, three out of five Kannada Newspaper readers reads Vijay
Karnataka.
– 45.26% of Kannada Daily readers having MHI of above Rs. 10,000/- read
Vijay Karnataka.
– Vijay Karnataka has 44% more readers than the No.2 Kannada Daily
under segment SEC AB.

22


Vijay Karnataka is the largest read Kannada Daily amongst:
– Male readers with a readership of 36,20,000 (covering 63% males reading
any Kannada Daily).
– Female readers with a readership of 10, 39,000 (covering 53% females
reading any Kannada Daily).
– Graduates/ PG and above segment with a readership of 7, 42,000.
– Rural masses with a readership of 32, 13,000.
– Urban masses with a readership of 27, 46,000.
– Towns with population greater then 10 lakhs with a readership of 3,
38,000 (gained 26.6% over IRS, R1).
– The age group of 12-19 years with a readership of 13, 81,000.
– The age group of 20-44 years with a readership of 25, 49,000.
– The age group of 45 and above with a readership of 7, 30,000.
_People with MHI greater than RS.5000/-with a readership of 9, 03,000.
__People with MHI lesser than RS.5000/- with a readership of 51, 50,000.

23


24


ACHIEVEMENT OF 2004

 Vijay Karnataka HAS TOTAL READERSHIP OF 78, 12,000.

 Vijay Karnataka is the only Kannada daily to have witnessed a Growth over last
IRS (2004, IR).

 In Karnataka, three out of five Kannada Newspaper readers reads VIJAY
KARNATAKA.

 54.37% of Kannada Daily readers having MHI of above RS 10,000/- read VIJAY
KARNATAKA.
 VIJAY KARNATAKA has 48% more readers than the no 2 Kannada Daily
segment SEC AB.

25


ORGANIZATION PROFILE:

Vijay Karnataka is one of the most known and fast moving newspapers in Kannada.

The effective management made this organization into a big and successful

organization. The audit bureau of circulation (ABC) has given the number one

circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a

Kannada daily newspaper taking care of events of the state in general and north

Karnataka in particular. The dream became when Vijyanand printers and publishers

was established to bring out the most wanted Kannada Daily newspaper “Vijay

Karnataka” an enterprise and a venture by the renowned Vijyanand road lines limited.

Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper

Industry to call itself a multi edition with 10 editions newspaper in a short span of less

than 5 years. The editions are present region wise by almost combining 2 to 5 districts

of Karnataka state.

26


OBJECTIVES OF THE ORGANIZATION:

• To expand their market into other states.

• To modernize the organization by using the hi-tech machines in the production

process

• To increase the productivity

• To produce newspaper into different languages.

• To know the customer attitude towards print advertisement.

• To know the services the customers expect from the Vijay Karnataka news

paper.

• To know the factors in guiding selection of newspapers for release of ad’s.

The 10 Vijay Karnataka publishing centres are

• Bangalore

• Gulbarga

• Mangalore

• Gangavati

• Mysore

• Hassan

• Chitradurga

• Hubli-Dharwad

• Shimoga

• Bagalkot

27


DETAILS OF THE COMPANY:

Name of the company : Vijyanand printers Ltd Bagalkot

Address of company : Vijyanand printers and publishers

No SPL 9 KSSIDC industrial

Estate Bagalkot -587101

Phone- 08354-234106

Year of establishment at Bagalkot : 27 November 2001

Type of unit : Proprietorship

Main raw material : Paper

Printing capacity of machine : 20000/hour

Number of circulations : 30000-vijay Karnataka

Chief Editor : Keshav Nadakarni

Register office : Vijyanand Printers and Publishers

Giriraj annexe

Circuit House Road

Hubli - 580029

28


VIJAYANAND PRINTERS AND PUBLISHERS

The VRL group has diversified into the newspaper industry during october1999 under

the banner of Vijyanand printers and publishers.

OBJECTIVES:

• To serve Kannadigas and Karnataka in particular and the country in

general

• To provide unbiased news well in time.

• To provide sumptuous reading material for the readers to update their

Knowledge and entertain them.

INDIA: Times of India

a Group acquires Vijyanand Printers Limited
Vijyanand Printers publishes two Kannada newspapers and English daily

Times of India
Thursday, June 15, 2006

New Delhi --- The Times of India Group and the promoters of the Bangalore-based
Vijyanand Printers Limited have signed an agreement in New Delhi on Thursday for
the 100 per cent acquisition of Vijyanand Printers Ltd (VPL).

VPL publishes Kannada newspapers Vijay Karnataka which have ten editions. Vijay
Karnataka is the leader in the Kannada newspaper segment with circulation in excess
of 5.5 lack (July-Dec 2005) as per ABC report.

Vineet Jain, Managing Director, Bennett, Coleman & Co Ltd (The Times of India
Group's parent company), said: "This agreement highlights our strong emphasis on
the fast-growing regional media markets in India where readers have new aspirations
and mindsets. We are thus committed to "going local" and further developing strong
regional identities so as to provide the best possible value to our new readership and
advertiser base.",

29


OBJECTIVES

1] To understand advertisers perception towards Vijay Karnataka

2] To determine the factors influencing advertisers for advertisement’s in Vijay

Karnataka as an effective media

3] To measure the satisfaction level of advertisers towards Vijay Karnataka

4] To know the advantages of V.K with compare to competitors.

BENEFITS FOR PERSONAL GROWTH

1 The study will enhance my knowledge about service sector business.
2 The study will give knowledge about how the coordination & co-operation
will take place in an origination.
3 It will give the knowledge about how the money & material transaction will
take place between manufacture & customer.

BENEFITS FOR ORGANITION

1 The study will help the origination to know the advertiser’s preferences
towards VK.
2 To know the present level of advantages of VK with competitors.
3 To understand the perception of advertisers towards V.K & the factors which
are influencing them to prefer VK for their advertisement?

30


4 To understand the advertisers satisfaction level towards news coverage level &
circulation of VK.

BRIEF HISTORY AND DEVLOPMENT OF VRL GROUP:

The edit for the phenomenal growth of VRL goes to the VISION, ZEAL, and

EFFORT of founder and Chairman VIAY SNAKESHAWAR. From a single truck in

1976 VRL has grown in to a conglomerate having diversified into vocational

Education, Newspaper Travel and courier segments.

VRL today embodies “Symbol of Service” with a fleet of 2,000 vehicles including

state of the art buses. The credit to a large extent goes to VRL

of introducing comfortable buses at affordable rates for the common man. The group

has wide network of branches speared over the entire nation. The simultaneous launch

of VIJAY TIMES edition from nine centres in December 2002 was a hall mark for the

group.

The launch of a second Kannada Daily by the group broke new ground in the annals

of Indian journalism. VRL in short epitomizes a success story evolved over years of

commitment and dedication. VIJAY SANKESHAWAR is ably supported by his

dynamic son sir ANAND SANKESHAWAR as managing Director and a team of

dedicated staff headed by chief Technical Officers Sri L. RAMANAND BHAT

Chief executive officers Sri K.N. UMESH and Director R.P.RAICHUR. The

managing Director Shri V.B. SAKESHAWAR started as individual transporters in

January 1976 without any background and experience, initially for first 2 years he

suffered heavy looses. Then by the end of 1977 he started a local transport between

HUBLI and GADAG. Due to personal management and effective services, business

picked up and purchased one old lorry in 1978.

31


During his tenure, he observed activities of other well – known transporters and

started first parcel services from “BANGLORE TO HUBLI and GADAG,

BELGUAM” with to Lorries gradually the

business picked up. Due to effective management and good co-operation from the

staff, the turnover and the business increased. The total turnover and the business

increased. The total turnover for different years of follows.

YEAR TURNOVER (in lacks)

1980 13.43

1985 38.381

1990 462.34

1995 2284.92

1999 6580.71

As can be seen from the turn over, there is steady increase in the growth of the turn

over of the company, in a span of 25 years their turn over has increased 50 folds

which is a great achievement of an entrepreneur. The managing Director who is also

the Member of Parliament Shri V.B. SANKESHAWAR, who has been entrusted with

the day today management. He is also awarded with:-

• Sarige Rattan Awards in 1978

• udyoga Rattan Award 1994

32


CORE VALUES:

They strive for excellence in everything they think say and do. The values that guide

their thought and action are:

• Innovation and continuous learning: They provide an environment of

innovation and learning that fosters, in each one of them, a desire to excel and

willingness to experiment.,

• Truth and integrity: Their business practices are guided by highest ethical

standard of truth, integrity and transparency.

• Respect for the individual: They bring out the best in individual by nurturing

team spirit, individual development and self esteem spirit.

• Quality Services: To provide quality service and News paper to the public.

NEED FOR YHE STUDY

Total quality management.

The quest to maximize customers satisfaction led some firms to adopt total quality

management principles total quality management (TQM) Is an organization wide

approach to continuously improving the quality of all the organization processes

product and services.

33


ORGANIZATION CHART:

Vijyanand Printers Ltd

President

Vice President Directors

Chief Editor

Resident Editor/Associate Editor

Assistant Editor (2) R M D Manager
Response Manager

R M D Promoters
New Editor
Response Promoters

Chief Reporter District Correspondent
Deputy News Editor

Principle Correspondent side spl correspondent

Chief Copy Editor (2) Chief Copy Editor Chief Copy Editor Photographer
(Gen Desk) (Mofful Desk) Sports

34


BUREAU CHIEF

BUREAU CHIEF

Response RMD Production
Edition Chief Account
section departmen departmen
section
t t

Copy Editor Accounts Response in- RMD Production
Charge department Manager

Response Staff
Executive
Copy editor Reporters

Computor
operator Pre-press Printers Electrician

Helpers

35


LITERATURE SURVEY

Total number of circulations of leading papers in Bagalkot district:

Vijay Karnataka Samyukta Karnataka Prajavani

30,000 20,000 22,000

35000
30000
25000
20000
30000
15000
10000
5000
0
sam yuktakarnataka

Customer Satisfaction in 7 Steps

It's a well known fact that no business can exist without customers. In the business
of Website design, it's important to work closely with your customers to make sure
the site or system you create for them is as close to their requirements as you can
manage. Because it's critical that you form a close working relationship with your
client, customer service is of vital importance. What follows are a selection of tips
that will make your clients feel valued, wanted and loved.

36


1. Encourage Face-to-Face Dealings

This is the most daunting and downright scary part of interacting with a customer.
If you're not used to this sort of thing it can be a pretty nerve-wracking experience.
Rest assured, though, it does get easier over time. It's important to meet your
customers face to face at least once or even twice during the course of a project.

My experience has shown that a client finds it easier to relate to and work with
someone they've actually met in person, rather than a voice on the phone or
someone typing into an email or messenger program. When you do meet them, be
calm, confident and above all, take time to ask them what they need. I believe that
if a potential client spends over half the meeting doing the talking, you're well on
your way to a sale.

2. Respond to Messages Promptly & Keep Your Clients Informed

This goes without saying really. We all know how annoying it is to wait days for a
response to an email or phone call. It might not always be practical to deal with all
customers' queries within the space of a few hours, but at least email or call them
back and let them know you've received their message and you'll contact them
about it as soon as possible. Even if you're not able to solve a problem right away,
let the customer know you're working on it.

A good example of this is my Web host. They've had some trouble with server
hardware which has caused a fair bit of downtime lately. At every step along the
way I was emailed and told exactly what was going on, why things were going
wrong, and how long it would be before they were working again. They also
apologised repeatedly, which was nice. Now if they server had just gone down with
no explanation I think I'd have been pretty annoyed and may have moved my
business elsewhere. But because they took time to keep me informed, it didn't seem
so bad, and I at least knew they were doing something about the problems. That to
me is a prime example of customer service.

3. Be Friendly and Approachable

A fellow Site Pointer once told me that you can hear a smile through the phone.
This is very true. It's very important to be friendly, courteous and to make your
clients feel like you're their friend and you're there to help them out. There will be
times when you want to beat your clients over the head repeatedly with a blunt
object - it happens to all of us. It's vital that you keep a clear head, respond to your
clients' wishes as best you can, and at all times remain polite and courteous.
37


4. Have a Clearly-Defined Customer Service Policy

This may not be too important when you're just starting out, but a clearly defined
customer service policy is going to save you a lot of time and effort in the long run.
If a customer has a problem, what should they do? If the first option doesn't work,
then what? Should they contact different people for billing and technical?

enquiries? If they're not satisfied with any aspect of your customer service, who
should they tell?

There's nothing more annoying for a client than being passed from person to
person, or not knowing who to turn to. Making sure they know exactly what to do
at each stage of their enquiry should be of utmost importance. So make sure your
customer service policy is present on your site -- and anywhere else it may be
useful.

5. Attention to Detail (also known as 'The Little Niceties')

Have you ever received a Happy Birthday email or card from a company you were
a client of? Have you ever had a personalised sign-up confirmation email for a
service that you could tell was typed from scratch? These little niceties can be time
consuming and aren't always cost effective, but remember to do them.

Even if it's as small as sending a Happy Holidays email to all your customers, it's
something. It shows you care; it shows there are real people on the other end of that
screen or telephone; and most importantly, it makes the customer feel welcomed,
wanted and valued.

6. Anticipate Your Client's Needs & Go Out Of Your Way to Help
Them Out

Sometimes this is easier said than done! However, achieving this supreme level of
understanding with your clients will do wonders for your working relationship.

Take this as an example: you're working on the front-end for your client's exciting
new ecommerce endeavour. You have all the images, originals and files backed up
on your desktop computer and the site is going really well. During a meeting with
your client he/she happens to mention a hard-copy brochure their internal
marketing people are developing. As if by magic, a couple of weeks later

38


a CD-ROM arrives on their doorstep complete with high resolution versions of all
the images you've used on the site. A note accompanies it which reads:

"Hi, you mentioned a hard-copy brochure you were working on and I wanted to
provide you with large-scale copies of the graphics I've used on the site. Hopefully
you'll be able to make use of some in your brochure."
Your client is heartily impressed, and remarks to his colleagues and friends how
very helpful and considerate his Web designers are. Meanwhile, in your office, you
lay back in your chair drinking your 7th cup of coffee that morning, safe in the
knowledge this happy customer will send several referrals your way.

7. Honour Your Promises

It's possible this is the most important point in this article. The simple message:
when you promise something, deliver. The most common example here is project
delivery dates.

Clients don't like to be disappointed. Sometimes, something may not get done, or
you might miss a deadline through no fault of your own. Projects can be late,
technology can fail and sub-contractors don't always deliver on time. In this case a
quick apology and assurance it'll be ready ASAP wouldn't go amiss.

Conclusion

Customer service, like any aspect of business, is a practiced art that takes time and
effort to master. All you need to do to achieve this is to stop and switch roles with
the customer. What would you want from your business if you were the client?
How would you want to be treated? Treat your customers like your friends and
they'll always come back.

COMPANY’S VISION AND MISSION

39


VISION:

To be the leading newspaper admired globally for its innovation and quality

MISSION

To be always the # 1 Newspaper that it is present and serve the Public.

SWOT ANALYSIS:-

• STRENGTHS:

40


• WEAKNESS:

• OPPORTUNITIES:

• THREATS:

STRENGTHS

• More local News converge

• More edition (printing and publishing) in a short period

• The first paper which is introduced at lower price that is for Rs, 1.50Ps

• Vijay Karnataka is being named as the number one news paper by the Audit
Bureau of Circulation.

WEAKNESS

• New to the field

OPPORTUNITIES

• There is scope for expansion of the business

• As it focuses on local news, here more chances to make edition in uncovered
areas.

THREATS

• To existing competition may hamper the progress of the unit.

OVERVIEW OF THE DIFFERENT DEPARTMENT OF VPP

BAGALKOT

41


There are four department of Vijay Karnataka News Paper in Bagalkot They are,

• Editing Department.

• Circulation Department.

• Production Department.

• Advertisement Department.

EDITING DEPARTMENT

The news comes to editing department through various sources. Vijay Karnataka has
appointed stringers for each Each Taluka and has appointed the agent at the village
level. These agents and stringers send the news through.

• Courier

• Modem or Internet

• Fax
The news is also received through reporters.

Sometimes news is also collected through direct customer. After this the above
collected rough information is edited and converted in the precise attractive manner to
the readers. The information is then typed and the

pagecians make the pages using DTP Technology and send these pages to production
department. The front page, and last page (sports page) editorial page and special
pages are received through e-mail from the Bangalore editorial department. The
resident editor gives final approval to print

CIRCULATION DEPARTMENT

It is the most important department, which takes care of all the activities of
circulation. There are 4 members in the circulation department. Out of them to 2
members maintain all the accounts of each and every agent. The other 2 members
control the circulation work.

The total number of agent is 280. This number is increasing very rapidly, at the time
of appointing the agent deposit of Rs 500 is taken copy. If any of the agent will be
rejected. If any agent wants to increase or decrease their number of copies, the agent
should inform in the written form only.

42


FUNCTION

• Receiving the printed papers from the production department

• Packing and refilling the order

• Dispatching as per requirement.

• Suggestion from agents in distribution channels.

• Appointing New Agents

• Receiving bills from the agent monthly Through DD/Cash

RESPONSIBILITIES:

• Increase sales volume of paper

• Generates security deposits

• Designing the routes

• Maintenance of records relating to circulation.

Within just 120 days of its launching “Vijay Karnataka” has been able to achieve

tremendous growth in terms of circulation. The present edition wise number of edition

wise number of circulation is –

 PRODUCTION DEPARTMENT

43


Production department is one where the actual printing takes place. The raw materials

used in production department are –

• Paper

• Ink

• Plates

Papers: The raw papers for the production of the news papers are purchased from

“Mysore paper mills Bhadravati” two sizes of papers are purchased.

1.70cm paper

2.35cm paper

The 70cms papers are used for all the pages except central single page.

The 35cms paper is used for central single page.

There are two qualities of paper in 70 cms:

• 49 GSM –The paper is of top quality, this paper is used for first & last pages

only.

• 45 GSM –This paper is of lesser quality. This is used for all the pages,

except first and last page.

INK:

To print on the paper ink is transported from Hubli press, which is purchase from

“Hindustan Inks” Kolhapur.

There are four types of inks used in printing they are-

• Cyan

• Vallenta

• Yellow
44


• Black

The news items are rearranged by the paste up artists as per guidance of the editor,

editor rearranges the news items. The plate makers make the final plates for printing

by using advanced technology machines and these are sent to printing. The news on

the plates are printed on the blankets which are inside the machine. Lastly the news on

blankets are printed on the paper. The plates are purchased from “Technology.

Company” Madras These are 25-35 plates are require

MANPOWER

The man power of the production department is 34out of 34 members 18 are

concerned for the printing department and remaining 16 members are for packing.

Production in charge - 1

Printers - 2

Assistant printer - 1

Paste up Department - 4

Electrician - 1

Helpers - 9

Packing - 16

Total - 34

The persons in the printing department are almost all skilled persons except few

helpers. These persons are at least ITI graduates and are having experience. The

packing persons are inexperienced or unskilled persons. The capacity of the machine

45


is 20000 copies/hour and the machines are purchased from Kolhapur. The actual

printing starts at 11PM and completes at 2AM. But the supplements like Cini Vijaya

and Saptahika Vijay area printed at 6PM

4. RESPONSE [ADVERTISING] DEPARTMENT:

Advertisement Department Chart

Advertisement Manager

Scheduling Clerk Ad. Executives Billing Clerk

FUNCTIONS:

1. Sell the space of the newspaper to advertisers and advertising agencies.

2. Inform the editions about space needed for the advertise.

46


3. Collection of the payment from the advertisers and concerned parties.

4. Sending bill to concerned parties.

TYPES OF ADVERTISEMENT:

1. Classed advertisements

2. Commercial advertisements

3. Corporate advertisements

4. Display advertisement

5. Family advertisement

6. Financial advertisement

7. Local advertisement

8. Penal advertisement

] Advertising research

Main article: Advertising research

Advertising research is a specialized form of research that works to improve the
effectiveness and efficiency of advertising. It entails numerous forms of research
which employ different methodologies. Advertising research includes pre-testing
(also known as copy testing) and post-testing of ads and/or campaigns—pre-testing is
done before an ad airs to gauge how well it will perform and post-testing is done after
an ad airs to determine the in-market impact of the ad or campaign on the consumer.
Continuous ad tracking and the Communicus System are competing examples of post-
testing advertising research types.

[Edit] See also

Business and
economics portal
• Advertising Ad stock • Graphic design • SEO Copywriting
47


• Advertising to • Integrated • Sex in advertising
children Marketing • Shock advertising
• American Advertising Communications • Shockvertising
Federation Hall of • Informative • Tobacco advertising
Fame advertising • Video commerce
• Branded content • Senior media • Video news release
• Classified advertising creative • Viral marketing
• Communication • Local advertising • Visual
design • Market overhang communication
• Conquesting • Meta-advertising • Web analytics
• Cool hunting • Mobile Marketing
• Copy testing • Performance-based • World Federation of
advertising Advertisers
• Copywriting • Pseudo-event
• Public relations

• Reality marketing

SALES PROMOTION

1. Advertisement department sales the space of newspaper to advertisers

2. Advertisement agencies.

3. Informing edition about the space needed for advertisement.

4. Collection of payment from advertisement and concerned parties sending bills

to concerned parties.

5. Every day special pages/ supplement with regular features.

SUPPELEMENTS

Vijay Karnataka is providing supplements three days for a week. There as

Follows.

Supplements:-

Monday -- --- Mahila Vijay, Shikshna Vijay

Wednesday -- Agriculture (Krishi Vijay)

48


-- Business / Commerce (Vanijay Vijay)

Friday -- cinema / Entairtainment ( Cini Vijay)

-- Sports ( Kreeda Vijay)

Competitive sports have become unthinkable without sponsoring and there is a

mutual dependency. High income with advertising is only possible with a

comparable number of spectators or viewers. On the other hand, the poor

performance of a team or a sportsman results in less advertising revenues. Jorgen

Hut her and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a

complicated mix of media, agencies, managers, sports promoters, advertising etc.

with partially common and partially diverging interests but in any case with

common commercial interests. The media presumably is at centre stage because it

can supply the other parties involved with a rare commodity, namely (potential)

public attention. In sports “the media are able to generate enormous sales in both

circulation and advertising

-- Youth (Yuva Vijay)

-- Religion Spiritual (Dharma Vijay)

-- Arts Culture (Kala Vijay)

-- Health (Arogya Vijay)

Sunday -- Women (Mahila Vijay)

-- Children (put ani Vijay)

Kids are among the most sophisticated observers of ads. They can sing the jingles and
identify the logos, and they often have strong feelings about products. What they
generally don't understand, however, are the issues that underlie how advertising

49


works. Mass media are used not only to sell goods but also ideas: how we should
behave, what rules are important, who we should respect and what we should value

-- Sunday special (Saptahika Vijay)

1st Page : Consist of national and international news, which are of
most importance along with local news.

2nd and 3rd page: Consist of local news i.e. news from district and state
Level

4th Page : Consist of articles and literature wok. It is also used for
Educational purpose.

5th Page : Consist of regional important news.

6th Page : It is used for editorial purpose that is letter to editors an
Answer to than etc.

7th Page : Consist of national news, political development of the
Country etc.

8th Page : It usually consist of continued news and the news
Collected in later time of printing.

9th Page : It is used for regional news other than regional district
I.e. news from surrounding district.

10th Page : Here it is used for publishing news regarding capital
City Bangalore.

11th Page : It is used for commercial matter like market price for
Different commodities, share market information etc.

12th Page : It is used for sports purpose; both National and
International events and also local are covered in this
Section.

Vijay Karnataka is serving the society namely in giving local news, state, national,
international science and technology issue. Commerce trade and general issue. The
attractive feature of Vijay Karnataka is to give much importance to give much
importance to international, national and also regional events and making it to reach a
common man at every and comer of the state. The price envyingly is as Reasonable
price as Rs. 3.00 (with Friday & Sunday edition @ Rs. 3.50 as compared to the higher
price of other news paper)

50


Kannada Newspaper : - Thus we can say Vijay Karnataka is economical
Paper to middle and low class people

Politics : - National, International state level happenings,
Along with news of local importance.

Commerce : - Finance – Business – Stock Exchange, share
Price charts, emerging trends and scenario of
Business, finance and commerce.

Culture Fine : - Reasonable coverage of latest and contemporary
Aspects.

Sports : - Elaborate information of sports events of
National, International and domestic level.

51


OBJECTIVE OF YHE STUDY

5. To know the satisfaction level of readers towards Vijay Karnataka news paper

6. To know which type of news and supplementary are prepped more by the

reader in Vijay Karnataka news paper

7. To provide information to company about why reader prefer news paper as

advertising media

8. To know why people prefer vijay Karnataka news paper whether for

• Its local news coverage

• Price

• Advertisement

5. To know why people go for Vijay Karnataka news paper as a media

for advertisement

52


Research Methodology:

Research : Descriptive research

Data sources : 1. Secondary data
2. Primary data

Research Approach : Survey method
Research Instrument : Questionnaire
Type of Questionnaire : Structure non-déguise
Type of Questions : Close-ended questions
Sampling Plan :

1. Sampling Unit : advertisers who prefers VK in Bagalkot city
2. Sample Size : 50 respondents
3. Sampling procedure : Simple random sampling

Contact Method : Personal

Mode of collecting data: The respondents will be chosen randomly &
Requested Grant

Interviews. The questions will then be asked in a predetermined
Sequence. The secondary data will be collected from various books,
Journals, reports, company’s data base, internet etc.

Data Processing : 1. A number of tables to be prepared to bring out the
Main Characteristics of the collected data

2. Inferences to be drawn from the data collected.

53


RESULT AND DISCUSSIONS WITH GRAPHS AND CHARTS

Why do you read Vijay Karnataka news paper (Rank 1 for the most important reason
and so on?)

1. News Coverage:

Rank 1 Rank 2 Rank 3 Rank 4
60 25 10 05
60% 25% 10% 05%

70
60
50
40
30
20
10
0
RANK1 RANK2 RANK3 RANK4

More than news coverage in local area and more than press report will be there and
collect the huge number of news, for example exceeding case, function, any murder
case, what were may be news on the spot collect the news and send to the printing
press and tomorrow in news section and people seeing in a news paper, and more than
selling our news paper in local area and urban area

54


02. LOCAL NEWS

1 2 3 4
33 28 19 20
33% 28% 19% 20%

35
30
25
20
15
10
5
0
1 2 3 4

Our Bagalkot district Vijay Karnataka news paper that it is our local news paper and
that printing press more than local news printing in paper and provide to the
customers, this news paper what were may not printing at ?
What customer wants needs customer satisfaction news print in the news paper. And
weekly four time supplementary news paper to different type of news to ad in the
news paper Ex, put ani Vijay, Mahila Vijay, film funds, and employment news
etc……

1. PRICE

55


1 2 3 4
40 33 19 8
40% 33% 19% 8%

50

40

30

20

10

0
1 2 3 4

Price is a sufficient, every supplementary news paper Rs. 3.50 paisa and other days
Rs. 2.50 paisa

4. Advertisement:

1 2 3 4
28 38 14 20
28% 38% 14% 20%

40
35
30
25
20
15
10
5
0
1 2 3 4

4. Which part of your news paper you like the most

Political news 36 36%
56


Local news 24 24%
Ads 22 22%
Sports news 8 8%
Articles 7 7%
Others 3 3%

40

30

20

10

0
ds

s
s

rs
s

al
s
ew
w

A

w

he
ic
ne

ne
ln

rt

ot
A
al

ca

s
ic

rt
lo

o
lit

sp
po

2. Which do you choose “Vijay Karnataka as a media for
advertisement”?

57


More circulation 68 68%%
Reasonable Price 32 32%

100%
80%
60%
reasonable
40% price
20% more
circulation
0%

58


3. Which Supplement of the Vijay Karnataka Paper you like most

Krishi Vijay 6 6%
Mahila Vijay 20 20%
Saptahika Vijay 46 46%
Udyog Vijay 28 28%

50
40
30
20
10
0
krishi saptahik
vijay vijay

4. Mahila Vijay is popular because

59


It provides beauty tips 33 33%
It provides health tips 46 46%
It provides kitchen tips 21 21%

50
40
30
20
10
0
Itprovideskitc
providesbeau

provideshealt

hentips
ty tips

h tips
it

It

60


7. How Do you rate Vijay Karnataka Services?

Extremely Good 55 55%
Very Good 33 33%
Neither Good Bad 8 8%
Very Bad 4 4%
Extremely Bad 0 0%

60
50
40
30
20
10
0
d
od

ad

ad
od

ba
go

lb

yb
go

ry
od
ry

el
ve
y

ve

rm
go
el
em

te
er

ex
ith
tr
ex

ne

Analysis; from the above graph 28% of the respondents are said that V.K news paper
is very good & 56% of the respondents are said that V.K is good & 10% of
respondents are said that V.K is average & 4% are said that V.K is not good & 2% are
said that V.K is very bad .

Interpretation; From the above information most of the respondents are said that V.K
news paper is the Good news paper because it is having good brand image and it is
having more circulation.

61


9. Express your level of satisfied about the news paper provided by
the Vijay Karnataka

Satisfied 52 52%
Most satisfied 25 25%
NES/US 14 14%
MUS 9 9%
US 0 0%

80
70
60
50
40
30
20
10
0
d

s
d

us

us
/u
fie
fie

m
s
is
tis

ne
at
Sa

ts
os
m

62


10) Which news paper do you use regularly for your advertisement?

Frequency Percent Valid Percent Percent
Valid Kannada 43 86.0 86.0 86.0
English 4 8.0 8.0 94.0
Both 3 6.0 6.0 100.0
Total 50 100.0 100.0

100

80

60

40

20

0
kannada english both total

Analysis; From the above graph out of 50 respondents 86% of responds are
using Kannada news paper & 8% are using English news paper & 6% are using Both
kannada & English news papers for their advertisement.
Interpretation; from the above information we can say that majority of the
respondents using Kannada news paper for their advertisements because kannada
news paper circulation is more in Bagalkot city & Kannada is the regional language in
Bagalkot city .

63


11) Are you satisfied with distribution of V.K news paper to customer.

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 43 86.0 86.0 86.0
No 7 14.0 14.0 100.0
Total 50 100.0 100.0

No

14.0%

Yes

86.0%

Analysis; From the above graph out of 50 respondents 86% of the respondents are
satisfied with Distribution of the V.K to customer & 14% of the respondents are not
satisfied with Distribution of V.K to customer.
Interpretation; From the above information most of the respondents are satisfied with
the Distribution of V.K to customers Because the effectiveness of the advertisement is
more when they will provided their advertisement in V.K.

64


QUESTIONNAIRE

Dear Sir/

I would like to please if you could spare your Precious time in completing this
questionnaire, which would enable me to enrich my Knowledge and complete this
study successfully.

Name:

Address :

Mobile No:

Phone No :

E-mail ID :

1. Annual Income

• Below 50,000

• from 50,000 to 100000

• 1000000 to 200000

• Above 200000

2. How many members of your family read Vijay Karnataka news
paper?

• 2members
• 4members

65


• All members
• Nil

3. Why do you read Vijay Karnataka News Paper (Rank 1 for the
most important reason and 2 for the next and so on?)

• News Coverage
• Price
• Local News
• Advertisement

4. Which Part of your News paper you like the most?

• Political News
• Sports News
• Local News
• Articles
• Ads
• Other

5. Why do you choose Vijay Karnataka News paper As a media for
Advertisement

• More circulation

• Reasonable price

6. Which supplement of the Vijay Karnataka news paper you like
most?

• Krishi Vijay

• Mahila Vijay

66

A project report on customer satisfaction on vijay karnatakanews paper

A project report on customer satisfaction on vijay karnatakanews paper

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