- The document analyzes a study on consumer and business awareness of the daily business newspaper Mint. - It finds that while 76.5% of respondents had not previously subscribed to Mint, the top factors inspiring subscribers were the newspaper's size (35.3%) and availability (21.6%). - The majority of people (62.7%) first recall the Economic Times when thinking of business newspapers, compared to just 2% for Mint.

1. STUDY OF THE AWARENESS
OF CONSUMER AND
BUSINESS DEVELOPMENT OF
DAILY BUSINESS
NEWSPAPER
By,
SHAHRUKH BILAL
2K15GC166
PGDM (GEN)

2. HT Media
Parent Company ; HT Media Ltd.
Category ; Broadcasting & Cables
Sector ; Media & Entertainment
Tagline/ Slogan ; Enriching and
Empowering India
USP ; Third largest print
media delivering quality
content
INTRODUCTION

3. MINT
The English Daily Business Newspaper
•No. 2 position in the niche
business newspaper segment in
the country
•Expanded globally with the
launch of its Singapore edition.
•Berliner format
•Mint exclusively carries "Wall
Street Journal" branded
editorial content

4. •Acknowledge corporate customer
•Study brand awareness.
•Increasing the visibility.
•To know the preference of consumer
towards business newspaper.
OBJECTIVES

5. RESEARCH METHODOLOGY
DATA COLLECTION
PRIMARY DATA
It has been collected by a questionnaire by visiting
the corporate offices of NOIDA and gurugram.
SECONDARY DATA
It was collected through different websites,
company brochures and manual of the company.
RESEARCH INSTRUMENT
A questionnaire has been prepared for conducting
research. It has been kept in a proper framework to
make it clear to the CUSTOMER. I have used
descriptive method to analyse the data.

6. To visit the Corporate offices at the areas
allotted.
Ask them “are they aware of mint
newspaper”
Next is to find out whether customer
would want to get involved in reading
business newspaper in future.
explain them about the product
supplements.
And finally convince them to get into a
contract with Ht mint.
RESEARCH PLAN

7. Target the population
Corporate customers of business newspaper.
•Sampling Techniques
A simple questionnaire was design for executing the
sampling process.
Sampling Frame
250+ companies in sec-18, 16 etc of Noida ,were as
cyber hub of gurugram are visited.
•Sample Size
For this research the sample size was 51. Random
sampling method.
•Validate the sample
For the validation of data the Microsoft excel was used.
SAMPLING DESIGN

8. DATA ANALYSIS AND
INTERPRETATION
23.5
76.5
Yes
No
Percent
Yes 23.5
Valid No 76.5
Total 100.0
DO YOU EVER SUBCRIBED MINT.?

9. Percent
TOI ET & other 37.3
HT MINT 15.7
BL HINDU 7.8
ET TOI DJ 3.9
Valid HT 5.9
BS & other 9.8
ht et &other 3.9
HT TOI &
OTHER 7.8
OTHERS 7.8
Total 100.0
WHICH BUSINESS
NEWSPAPER DO YOU READ?
37.3
15.77.8
3.9
5.9
9.8
3.9 7.8
7.8
TOI ET & other
HT MINT HH
BL HINDU
ET TOI DJ
HT HH
BS & other
ht et &other
HT TOI & OTHER
OTHERS

10. Which business news
paper do you read? Or
which business news
paper comes to your
mind first?
62.7
7.8
15.7
2
economic times
business standard
business line
Mint
Newspapers 1st of mind recall
economic times 62.7
business stand 7.8
business line 15.7
Mint 2.0
financial express 2.0
Others 9.8
Total 100.0

11. Percent
Price 3.9
content material 19.6
paper size 35.3
Valid
Availability 21.6
Supplements 2.0
regular columns 2.0
Other 15.7
Total 100.0
What inspire you most
about mint?
3.9
19.6
35.3
21.6
2
2 15.7
Price
content material
paper size
Availability
Supplements
regular columns
Other

12. Perce
nt
strongly
disagree 7.8
Disagree 5.9
Valid
neither agree
nor disagree 23.5
Agree 37.3
strongly agree 25.5
Total 100.0
I enjoy getting free gifts along with
annual subscription.
7.8
5.9
23.5
37.3
25.5
strongly disagree
Disagree
neither agree nor disagree
Agree
strongly agree

13. Percen
t
PRICING ISSUE 41.2
DISTRIBUTION
NETWORK 7.8
CONTENT 5.9
Valid DATA&VALUES 3.9
OTHERS 17.6
NO QUERY 21.6
combo pack 2.0
Total 100.0
Kindly enlist your query
41.2
7.8
5.93.9
17.6
21.6
2
PRICING ISSUE
DISTRIBUTION NETWORK
CONTENT
DATA&VALUES
OTHERS
NO QUERY
combo pack

14. •The analysis is based on the survey of 51
respondents.
•Some have given relevant but some were unable
to give answers of questions.
•Survey is based on NOIDA and gurugram region.
•The project was to be completed within a certain
time period and this was another constraint for
study.
LIMITATIONS

15. •57% of the people are satisfied with the current
newspaper they read.
•35% people like MINT because of its paper size
•People agree that the color of Mint is different
from other newspaper
•During research, most of the people complained
that mint provides improper list of companies
from BSE OR NSE.
•People also prefer Economic Times and other
business newspapers because the price of Mint is
higher than others. 41% people have query
related to price of MINT.
FINDINGS

16. •71% people prefer to read economic times
than other business newspaper.
•It was found during research that most of people
subscribe newspaper through their Local
Vendors, to whom they can trust easily.
•The font size of stock market related news is
very small which creates a negative perception
for the readers of MINT.
•Service problem

17. •The price of MINT
•Number of centres should be increased from where
the newspaper is available because availability of
MINT on street shops is very less.
•The corporate awareness and brand promotion is
very low about the MINT
•Service check calls at regular intervals.
RECOMMANDATIONS

18. REFERENCES:-
•Publish material of the firm & magazines.
•Company’s Presentation
•Project reports
WEB REFERENCES:-
•www.livemint.com
•http://www.htmedia.in/Section.aspx?Page=Page-
HTMedia-AboutUs
•www.tribuneindia.com
BIBILIOGRAPHY

19. THANK YOU