Bruce was born in the middle of the 20th century in the American South to a middle-class family. As a student, he excelled in spelling bees, speech contests, and was cast in the lead role of his high school play. He was exposed to self-help books at a young age through his salesman father. Bruce came of age during a period of great social and technological change, witnessing events like the assassinations of JFK, MLK, and RFK, the Vietnam War, the invention of the personal computer, internet, and smartphones. His family has a pioneering spirit, with ancestors who moved to Texas after the Civil War and California during the Great Depression.

1. ● Born in the middle of the South, to middle-class
parents, in the middle of the last century. Winner of
spelling bees and speech contests. Wrote an original
science fiction short story as a middle-schooler. Casted
in the lead role of his annual high school play.
● As the son of a master salesman Bruce was early
exposed to personal growth and excellence through the
books of Dale Carnegie and the albums of Earl
Nightingale.
● Bruce experienced the arrival of the Beatles, the
assassinations of JFK, RFK, MLK, Civil Rights, the
fear of a nuclear threat, the discovery of DNA and
genomics, the Vietnam War, Counterculture,
Woodstock, Apollo 11, Watergate, the collapse of the
Soviet Union, the invention of the personal computer by
Apple and the internet, smart-phones, the transition to
Google search, the arrival of social media, and cloud-
based storage.
● Bruce springs from a family of fearless pioneers:
Bruce's maternal forbears left for the wild Republic of
Texas after the War Between the States. And at the
beginning of the Great Depression, reminiscent of John
Steinbeck’s The Grapes of Wrath, Bruce's paternal
grandfather departed for the verdant San Joaquin
Valley of California.