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You don't hire Jeremy Broekman, you Unleash him
1. Social Media Campaign Development + Moderation Brand Management & Online Marketing Online PR & Publicity Social Media Campaign Development Networking & Moderation Community Engagement Marketing Consulting Presented to: MISHA COLLINS by Jeremy Broekman BROEKMAN communications November 2011
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7. Enhancing Your Brand. We have features for every step of the way Page 6 Develop Social Media & Online Marketing Plan Execute & Moderate Modify as we go! Measure Results & ROI with Campaign Goals.
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10. Execute Social Media Plan Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement. Page 9
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13. Ex: Extreme Makeover Actual Promotion. Donated and Provided product for upcoming episode; films 30-45 days in advance! (note, bad example for you but example of product placement and execution online) 1) Dedicated blast email to 70,000 peeps with core message of STAY TUNED for {Company Name} on Extreme Makeover in January 2012!!! 2) Tweet campaign - the value of saying we are on-air on such an amazing show even if there are no on-air mentions is still extremely valuable!!! 3) Facebook campaign - to be seen on Extreme Makeover!!!! 4) Website promotion through the holidays. 5) Banner Ads rotating on strategic buys with Dwell.com and key Shelter blogs 6) Postcard campaign to 6k people that I designed, printed and mailed!! ABC includes: (January 2012 promotion) * A listing of your company on the “As Featured On” of abc.com website * Inclusion of your company ’s logo and hyperlink on our other website, www.joinextreme.com/{project} * US - Use the EMHE logo on your website ’s homepage * US - Use photos of the completed home on your website (we ’ll send you those photos and a dvd copy of the show after it has aired) * US - Publicize your involvement in the show in a press release, on your website, blog, facebook page, twitter, etc. Page 12
14. Social Networking. Define & Launch. Drive traffic. Position you as brand. Improve visibility and marketing. Increase donations! Leverage. Build larger fanbase. Monetize. Page 13
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26. Analyze & Measure Results. Measure Results & ROI against CAMPAIGN GOALS Page 25
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31. Coaching & Training leads to empowerment! The More Participation, The Better the Engagement. Train staff on how to manage all social network activities Empower staff to get training and get involved as success of social media is ALWAYS the sum of the parts of engagement across the company IDEAL SITUATION: Social Media Package #1 Example of how we can utilize internal staff for small pieces of the pie. You Agent Gregg Mehlman Manager?? PR Manager / Publicist? WB Publicist or Show publicist? Friend handling your marketing from entourage - ??? SEO Manager - ??? Page 30
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34. Terms of Collaboration BROEKMAN communications would love to be your partner. SHALL WE TRY? Page 33
35. 3-6 month retainer December 2011 – May 2012 3 months minimum to show results Beginning December $5,250- December 2011 (honeymoon period of getting it all set-up including website and all tactics) $3,000- per month January 2012 – May 2012 Let’s discuss these options. Numbers flex. OPTION ONE Page 34
37. Availability in December 2011 Individual Approach or with key staff working with you TBD per day rate - $1500 for just a 1-day exclusive! TBD per week rate - $3500 per week exclusive! Let’s discuss OPTION 3 - TRAINING ONLY Page 36
38. “ Until you are committed, there is hesitancy, the chance to draw back, ineffectiveness. It is true: the moment one definitely commits oneself, then Providence moves. All sorts of things begin to happen to help you that would never otherwise have occurred. A whole stream of events issues from that decision, raising in your favor all manner of unforeseen incidents, meetings and material assistance, which you couldn't have dreamt would come your way. I have learned a deep respect for one of Goethe's couplets, which bears repeating: "Are you in earnest? Seize this very minute. What you can do, or dream you can, begin it. Boldness has genius, power and magic in it." -- W.H. Murray, Scottish Mountaineer THANK YOU FOR YOUR CONSIDERATION Page 37
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