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Neve Yarushalayim - BROEKMAN comm capabilities 10-27-14

Broekman Communications
Broekman Communications
Broekman CommunicationsAccount Director | Creative Director, BROEKMAN communications

Private presentation to Julia & Brad Berger on behalf of Adi Hepner and Yossi Mentz

Neve Yarushalayim - BROEKMAN comm capabilities 10-27-14

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1 
JEWISH COMMUNITY REBRANDING 
& WEBSITE DEVELOPMENT 
Brand Management Marketing Communications Website Development 
Community Engagement Marketing Donor Relations Membership Campaigns 
PR & Publicity Online, Print + Radio Advertising SEO Social Media Campaigns 
Presented to 
NEVE YERUSHALAYIM 
by Jeremy Broekman 
BROEKMAN communications 
October 2014
Experience. 
With 15 years experience, BROEKMAN communications is one of the 
leading and fastest growing Jewish Community marketing agencies in the 
U.S. and Israel. 
2 
We help organizations find and professionalize their brand using perception-enhancing 
brand-building tactics, corporate marketing/PR initiatives, visionary 
creative services, and benchmark business development tools for organizations 
looking to improve their image and prepare for non-profit marketing in 2015. 
Core Expertise 
• Branding, Marketing and Strategy 
• Website Development / Content Platforms 
• Community / Stakeholder / Membership Engagement 
• Staff, Board & Lay-leadership Consulting 
• Donor Relations Campaign Development 
• Social Media Campaigns & SEO 
• Advertising, PR & Publicity 
• Event Production with Sponsorship & Partnerships 
Page 1
3 
Passion over Profit. 
• One thing that sets us is that we are approach you as a 
partner from the beginning with 100% transparent and 
open collaboration. 
• We don’t “protect” ideas strategically or for future 
financial gain. Just the opposite! 
• We have a strong desire to serve. 
• We are NOT just a web development / branding 
agency.... we have Deep experience and passion for 
helping people, helping Non-profits, helping those with 
& without resources go to the next level as a team. 
Page 2
4 
Jewish Community Experience. 
The Team at BROEKMAN communications understands 
your mission and have deep experience working with 
non-profits, synagogues, the LA Jewish community, the 
Jewish Community throughout the US, and the Israeli 
community locally and abroad. 
We understand mission-driven organizations with extensive 
programming catering to large 1500+ member-family 
communities and focus our energy on COMMUNITY 
ENGAGEMENT with equal attention on membership 
retention and membership recruitment and donor 
relations. 
Page 3
Showcase your brand. 
With a central focus on balancing multiple stakeholder audiences (members, donors, 
parents, teachers, students, lay-leaders, clergy, staff, board members, etc.) and building a 
highly innovative, creatively-designed, future-facing, socially-integrated, technologically 
advanced modern website, YOU will be in a better position to: 
• Leverage and Showcase YOUR role as local, regional, nationwide & 
5 
international leader; 
• Increase awareness of YOUR brands, clergy and programs; 
• Capture greater “member share” with an enhanced image, effective marketing 
and promotion; 
• Improve community engagement with improved brand local/regional recognition; 
• Further distinguish YOU from your “competitors”; 
• Garner greater membership retention and improve their engagement; 
• Enhance referral of YOU through social media networks and increase likelihood of engaging 
parent/lay-leader “ambassadors” in a more meaningful way; and, 
• Set the stage for YOUR’s 5774/5775 marketing plan and website Phase II with an improved 
brand. 
Page 4
6 
Related Project Experience. 
• BROEKMAN communications has experience working with over 40+ 
synagogues throughout the US and thoroughly understands the nuances of 
synagogue communities and is well-versed in building consensus and 
establishing team-building approaches. 
• From balancing executive director & office manager strategies with board 
member politics to respecting clergy creative vision and understanding lay-leadership 
wishes and distinguish from a donor’s distinct desires. Couple this 
with aiming to serve our CORE audience - membership, parents, students, 
teachers and staff - along with key external stakeholders & community leaders. 
"The waves in the wind are always on the side of the well-trained captain." 
-- Edward Gibbon 
Page 5

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Neve Yarushalayim - BROEKMAN comm capabilities 10-27-14

  • 1. 1 JEWISH COMMUNITY REBRANDING & WEBSITE DEVELOPMENT Brand Management Marketing Communications Website Development Community Engagement Marketing Donor Relations Membership Campaigns PR & Publicity Online, Print + Radio Advertising SEO Social Media Campaigns Presented to NEVE YERUSHALAYIM by Jeremy Broekman BROEKMAN communications October 2014
  • 2. Experience. With 15 years experience, BROEKMAN communications is one of the leading and fastest growing Jewish Community marketing agencies in the U.S. and Israel. 2 We help organizations find and professionalize their brand using perception-enhancing brand-building tactics, corporate marketing/PR initiatives, visionary creative services, and benchmark business development tools for organizations looking to improve their image and prepare for non-profit marketing in 2015. Core Expertise • Branding, Marketing and Strategy • Website Development / Content Platforms • Community / Stakeholder / Membership Engagement • Staff, Board & Lay-leadership Consulting • Donor Relations Campaign Development • Social Media Campaigns & SEO • Advertising, PR & Publicity • Event Production with Sponsorship & Partnerships Page 1
  • 3. 3 Passion over Profit. • One thing that sets us is that we are approach you as a partner from the beginning with 100% transparent and open collaboration. • We don’t “protect” ideas strategically or for future financial gain. Just the opposite! • We have a strong desire to serve. • We are NOT just a web development / branding agency.... we have Deep experience and passion for helping people, helping Non-profits, helping those with & without resources go to the next level as a team. Page 2
  • 4. 4 Jewish Community Experience. The Team at BROEKMAN communications understands your mission and have deep experience working with non-profits, synagogues, the LA Jewish community, the Jewish Community throughout the US, and the Israeli community locally and abroad. We understand mission-driven organizations with extensive programming catering to large 1500+ member-family communities and focus our energy on COMMUNITY ENGAGEMENT with equal attention on membership retention and membership recruitment and donor relations. Page 3
  • 5. Showcase your brand. With a central focus on balancing multiple stakeholder audiences (members, donors, parents, teachers, students, lay-leaders, clergy, staff, board members, etc.) and building a highly innovative, creatively-designed, future-facing, socially-integrated, technologically advanced modern website, YOU will be in a better position to: • Leverage and Showcase YOUR role as local, regional, nationwide & 5 international leader; • Increase awareness of YOUR brands, clergy and programs; • Capture greater “member share” with an enhanced image, effective marketing and promotion; • Improve community engagement with improved brand local/regional recognition; • Further distinguish YOU from your “competitors”; • Garner greater membership retention and improve their engagement; • Enhance referral of YOU through social media networks and increase likelihood of engaging parent/lay-leader “ambassadors” in a more meaningful way; and, • Set the stage for YOUR’s 5774/5775 marketing plan and website Phase II with an improved brand. Page 4
  • 6. 6 Related Project Experience. • BROEKMAN communications has experience working with over 40+ synagogues throughout the US and thoroughly understands the nuances of synagogue communities and is well-versed in building consensus and establishing team-building approaches. • From balancing executive director & office manager strategies with board member politics to respecting clergy creative vision and understanding lay-leadership wishes and distinguish from a donor’s distinct desires. Couple this with aiming to serve our CORE audience - membership, parents, students, teachers and staff - along with key external stakeholders & community leaders. "The waves in the wind are always on the side of the well-trained captain." -- Edward Gibbon Page 5
  • 7. 7 Recent Synagogue Clients. • Kehillat Ma’arav – 2+ year collaboration • Temple Isaiah – 7+ year collaboration • Valley Beth Shalom – 6+ yr collaboration • University Synagogue – 5+ yr collaboration • Leo Baeck Temple – New collaboration • Beth Yeshurun & BY Day School (TX) – 4+ yr collaboration • Anshe Emet Synagogue (Chicago, IL) – 4+ yr collaboration Confidentially speaking RECENT RFPs include: • Large LA-based congregation – 1300+ family membership • Large LA-based congregation – 1800+ family membership • Large FL-based Congregation – 1500+ families Page 6
  • 8. 8 Recent Jewish Community Clients. • Orange County Bureau of Jewish Education - NEW website & pending Donor Perfect Database implementation • NA’AMAT USA – 3+ year relationship - NEW website, Donor platform • Jewish Wisdom & Wellness: Week of Learning 2013 Conference with Cedars-SSW, Hebrew Union College & The Kalsman Institute • Friends of Sheba Medical Center at Tel HaShomer • American Friends of the Binational Science Foundation (SSW) • Westside Jewish Community Center • Jewish Baby University • Abraham Joshua Heschel Day School • Active Minds Active Bodies - a program of Heschel Day School • The Oscar Litwak Foundation • Our Space LA – Special Needs collaboration with Aliyah & VBS • Valley Cities Jewish Community Center Page 7
  • 9. Jewish Community. • Deep non-profit experience – Jewish Big Brothers/Sisters of Los Angeles, Friends of Sheba Medical Center at Tel HaShomer American Friends of the Binational Science Foundation (AFBSF), NA’AMAT USA, Zimmer Children’s Museum, The Oscar Litwak Foundation, Anti- Defamation League, BBYO, Habonim Dror, Our Space LA – Special Needs collaboration between Temple Aliyah and VBS Page 8 9 • Cedars-Sinai and the HUC’s Kalsman Institute in partnership for the Jewish Wisdom & Wellness: A Week of Learning 2013 Conference • 40+ synagogues – Membership/Donor Relations campaigns, websites Beth Yeshurun & Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth Shalom (Encino, CA); Kehillat Ma’arav (Santa Monica, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth Tzedec (Toronto, Canada) • Day School Marketing Experience - National Day School Foundation, Abraham Joshua Heschel Day School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, University Synagogue Early Childhood Ctr • University Marketing - American Jewish University/University of Judaism, Hebrew Union College • Jewish Community Centers - Valley Cities Jewish Community Center, Westside Jewish Community Center, • Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k targeting California Jews in 8-month capital campaign) • Schools / Camps targeting Jewish Community: Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail,
  • 10. 10 PROJECT HIGHLIGHT #1: JEWISH WISDOM AND WELLNESS 2+ YEAR CLIENT ENGAGEMENT • Partnership between Cedars-SSW, Hebrew Union College and the Kalsman Institute of the HUC-JIR for week-long conference - Jewish Wisdom & Wellness: Week of Learning - April 21-27, 2013. www.jewishwisdomandwellness.com/ • Responsible for all branding and identity development including logo, style guide, staging website, event website, SEO and social media. • Developed and launched CALL FOR PROGRAM website for micro-grants and community engagement. Call for Program website: http://www.jewishwisdomandwellness.com/archive/ • Successful collaboration with over 55+ synagogue and non-profit participants. • Contacts: Michelle Prince and Joel L. Kushner, PsyD (Kalsman) and Jonathan Schreiber (Cedars). Page 9
  • 11. 11 PROJECT HIGHLIGHT #1: JEWISH WISDOM AND WELLNESS 2+ YEAR CLIENT ENGAGEMENT Page 10
  • 12. 12 PROJECT HIGHLIGHT #2: NA’AMAT USA 3.5+ YEAR TO REBRAND/REVIVE ORGANIZATION • Hired by national board to rebrand NA’AMAT, initially including new website and social media campaign development. Role expanded to overall branding, publicity/PR, donor relations, donor campaigns and membership campaigns. • Launched 85th Anniversary Campaign and set stage for 90th Anniversary Campaign. • Successful launch of celebrity endorsement with Mayim Bialik (Blossom, The Big Bang Theory) with production of several PSAs (youtube), Kveller Blog posts, Facebook campaigns and more. • Resurrected website that was down for 2+ months in just days; Rebranded org with new WordPress-driven website with content publishing/ management system in place. www.naamat.org. Managed site exclusively for 3 years. • Launched NA’AMAT Woman Magazine online with nearly 10,000 subscribers + dedicated website . www.naamatwoman.com • Successfully launched numerous donor relations campaigns that have raised over $100,000 to date ONLINE • Re-launch of all Membership Campaigns including annual, renewals, and life memberships; • Board Leadership Training. Extensive collaboration and Leadership development with national board and stakeholders; • Developed new creative for all their advertising (print, in some cases billboard, online); • Created blast-email lead generation program including 50 successful campaigns using MyEmma platform to their 11,000 members in the US. List segmentation. Tracking and Reporting. Extremely successful market penetration with 30-35% average click-thru. • Established NEW donor relations / membership database program. Managed database migration from their existing membership software (circa 1980) to new installation of DonorPerfect with over 70,000 records. Page 11
  • 13. Page 12 13 PROJECT HIGHLIGHT #2: NA’AMAT USA 3.5+ YEAR TO REBRAND/REVIVE ORGANIZATION
  • 14. 14 PROJECT HIGHLIGHT #3: KEHILLAT MA’ARAV 2+ YEAR ENGAGEMENT TO REBRAND ORGANIZATION • Close collaboration with Executive Director, Clergy and Board for extensive rebranding, organization consulting, publicity/PR and community/membership engagement. • Responsibilities included filling shoes of communications director position with sole oversight of branding, advertising, internal flyer development, blast email, website, social media, event support for religious school/clergy/staff and membership campaigns. Website: www.kehillatmaarav.com Page 13
  • 15. 15 PROJECT HIGHLIGHT #3: KEHILLAT MA’ARAV 2+ YEAR ENGAGEMENT TO REBRAND ORGANIZATION Page 14
  • 16. 16 PROJECT HIGHLIGHT #4: AMERICAN FRIENDS OF BINATIONAL SCIENCE FOUNDATION • Collaborated with industry experts and impressive board of directors to support branding efforts and firm responsible for developing the official website to the newly created “American Friends of” for the Bi-national Science Foundation in Jerusalem, Israel ($500m in science-related grants; 12 Nobel Laureates to date). • Launched Wordpress as content management system. • Managed all production and programming of website including extensive copywriting and content development. • Solely responsible for all imagery/graphics/visual representation with collaborate with Kate Rosloff. • Integration of donor relations campaign modules, newsletter modules. • Extensive training and on-going maintenance. Great relationship. Page 15
  • 17. 17 PROJECT HIGHLIGHT #5: SMCI 8-Month Website Project with 8-office/1000+ employee privately owned firm + 30th Anniversary • Collaborate with senior leadership in rebranding Software Management Consulting, Inc. (SMCI) • Design, code, wireframe, develop and launch newly redesigned / repackaged website utilizing Wordpress as content management system (vs custom early 2000 html website). • Collaborate closely with marketing director, CEO, COO and website committee including project management and progress meetings. • Oversee extensive migration of all content from 2000 legacy website; copywriting and art direction. • Manage minimal photo shoots, acquisition of key art/vector art, stock photography and custom graphics. • Lay down foundation for future expansion. Page 16
  • 18. 1. David Lewis, Chief Executive Officer, Bureau of Jewish Education of Orange County, 18 949-435-3450; davidlewis@bjeoc.org 2. Kathie Rose, Executive Director, Congregation Kehillat Ma’arav, 310 829-0566; kathierose@km-synagogue.org 3. Randy Schwab, Former Executive Director of Temple Isaiah, currently Chief Executive Officer, Jewish Big Brothers Big Sisters of Los Angeles, 323-456-1142; rschwab@jbbbsla.org 4. Robert Maltzman, SVP and Chief Operating Officer, Software Management Consultants, Inc., 818-240-3177 x214; Robert@smci.com 5. Kate Rosloff. Administrator, American Friends of the Binational Science Foundation, 310-403-9292; kate@afbsf.org Page 17 References.
  • 21. 10 Enhancing Your Brand. We have features for every step of the way Develop Marketing Publicity & Community Engagement Plan Execute & Moderate Modify as we go! Measure Results & ROI with Campaign Goals. Page 20
  • 22. Interest to take Brand to next level. 7 BRANDING Re-Activation. Developing a comprehensive, strategic Marketing & Social Media plan will enable Neve to be in a better position to: •Leverage and Showcase stronger brand showing its role as leading Jewish Women’s Studies program; •Improve prospective student engagement with greater perceived brand value; •Enhance referral of NEVE and increase likelihood of engaging prospects and “ambassadors” in a more meaningful way through a brand that is distinguished; •Initiate community involvement, community engagement, outreach and other acts of good will to gain local recognition; •Promote unpublicized success and capitalize/leverage experience; •“Tell The Story” more effectively to members, stakeholders, prospective members and key media as well as Garner greater coverage of key news stories; •Increase foot traffic and Capture greater enrollment through effectively marketing and promotion via social networks, online efforts and local programming; •Enhance referral sources and Jewish Community partner relationships and collaborate in a more meaningful way for mutual publicity; and, •Set the stage for NEVE’s 2014/2015 marketing plan with a new brand. Page 21
  • 23. BROEKMAN will guide you through a systematic creative platformbuilding approach to help NEVE build a stronger brand. Our benchmark best practices include: • Situation Assessment. Reconnaissance mission. Evaluation of existing branding & marketing 23 strategy. Evaluation of key audiences and Define DNA of existing & potential students. • {Optional} Create partner/ambassador only workshop retreat including Vision Statement development, SWOT analysis (strengths, weaknesses, opportunities, threats) and business planning modules to see seek consensus amongst key decision makers / stakeholders. • Collaborate closely with partners to discuss communication styles and agree upon desired communication protocols, establish best team productivity practices and agree upon overall goals. Page 22 Approach.
  • 24. 24 Approach cont. • {Optional} Create ambassador level exclusive internal focus group of existing students/faculty that can be surveyed as part of understanding ins and outs of NEVE. Alternatively can facilitate and incentivize fulfillment of an online survey to question areas for future branding efforts, approach and strategy. Soundboard from peers for peers. • We synthesize engagement findings and present a report that addresses NEVE’s needs, identify problem areas and uncover opportunities for us all to benefit from! • We approach production as partners, as a team. A plan of work outlines our major phases and details within each phase which consist of a series of individual tasks required to meet the defined milestone. This plan provides us with a framework for both internal work tasks and communication. Regular status meetings and/or conference calls during the project provide the forum for reviewing progress, highlight challenges, and meet quality standards and deadlines. Constant communication with our clients is a regular part of our project management methodology. We work hard on a daily / weekly to ensure that all projects are not only on time, but on budget and within scope as well. Our implementation process will consist of a few phases to ensure the most efficiency and productivity. Page 23
  • 25. 25 With an emphasis on creative consensus building, we develop a Creative Brief including, but not limited to: • Partner branding desires for ‘look and feel’; • Identity perceived "competitors" or desired looks from existing nonprofit/corporate entities that embody the brand we are seeking; • Balancing corporate/professional tone with promoting Israel/Jewish Studies tastefully; • Explore corporate typography and introduce modern, savvy fonts mixed with traditional typefaces/fonts, point sizes, line lengths and line/letter spacing; • Explore use of color(s) focusing on colors of trust, prestige and Jewish value; and, • Explore use of graphics or vector art that are reflective of both education, Judaism and Israel interests. Page 24 Creative Brief.
  • 26. 26 Graphic Design. EFFECTIVELY will be your graphic designer + art director + creative director role in ONE! Develop Identity campaign including: • Logo Development. Concept, design, production, and delivery of new logo. Establish production schedule for feedback / additional creative / approvals with NEVE. Provide ORIGINAL logo files in all forms as well as help with formats for Quicken/Quickbooks or other formats required. • Develop Style Guide Identity Standards & Guidelines. The style guide is designed to help NEVE staff explain in more detail the applications and synchronization of logo, logo type, use of approved fonts/typography, color palette, and treatment (font size, positioning, spacing, etc.). • Business Card Design. Develop business card master template! Yes can include printing of a set of 250 business cards to help with proof of concept. Stationary/Letterhead & Envelope Design. Develop new NEVE corporate letterhead and envelopes. • Added value: Develop electronic MSWord letterhead and PDF letterhead using logo and approved billing block/contact info. Will also help create communication templates utilizing Word or Pages to help internally. Page 25
  • 27. Page 25 27 Graphic Design.
  • 28. New Website. 1. Use our existing Wordpress Content Management System and Design, Brand, Package and 28 Produce completely new website. Manage all production of the website, including programming and coding. 2. BROEKMAN will strengthen NEVE’s brand by executing better storytelling through attractive and impactful visuals (great look and feel), invoking powerful experiences that draw in prospective students, stakeholders and alumni, that maintain messaging consistent with our voice, represent our values, and instill trust bringing more value internally and externally. 3. Utilize latest benchmark search engine optimization onsite tactics and strategies to ensure a strong organic SEO campaign. This includes onsite optimization, site map submission tools, Wordpress plugins that optimize site, images and copy. Launch a NEWS/MEDIA/BLOG section of the site that incorporates the Wordpress blogging functionality that is absolutely key for our SEO. GOOGLE any of these terms: "Real Estate Publicity", "Real Estate Publicist", "jewish marketing agency", "Marketing to the Jewish Community", "Jewish Community Marketing"... (I can give 50 other examples of words I own) Page 26
  • 29. 29 New Website. 4. Incorporate new logo and introduce highend creative, stock photography and cool vector art throughout the site, enhance header, introduce savvier fonts, etc. Make site competitive and attractive. Perception is everything. 5. Copywriting assist with punching up copy with marketing/biz dev/social/call to action approach. 6. Visuals incorporate official highend photography and incorporate ONLY highend stock photography. Note, may need small budget for stock photo acquisition ($250 is good starting point for 2550 quality images). Use only HIGH resolution photography provided by NEVE (website, events, Facebook submissions, etc.) Walk through the photo approval process. 7. Develop social media approach, Discuss strategy and Make Recommendations of profile development that will assist our SEO campaigns. Develop Slideshare.net account that will start our PowerPoint admissions process and ensure future marketing SEO success with strategic keywords. Assist with enhancement of Linkedin Profiles of all partners involved. Discuss other tools as well! (again google "marketing to the jewish community” and pay attention to the link). Page 27
  • 30. 30 8. Create strong calls to action pushing folks to attend "events", open houses, sign up for tours and to engage in our new community; 9. Build short term A/B landing & home page tests to measure successful and impactful messages / imagery. Providing testing ground and seeking out the DNA of our ideal visitor and meeting their needs is often a proven timetested tool for conversion. 10. Build long term measurable branding campaigns that can be easily moderated through active moderation of the site. 11. Launch Donor Relations modules to support the university's giving / capital campaigns. Explore "Chabad” donation module. Explore options. Donor Perfect or CRM model. Short-term easy-to-implement solutions include Jotform with PayPal-integrated. Cost: $500/year 12. Launch online admissions forms to make engaging with NEVE smoother, easier and faster! All about automation, autoresponder emails, transparency of information. Page 28 New Website.
  • 31. 31 New Website. 13. Manage all production of the site together including menu navigation, site map development, content structure, layout development, user experience, and features & functionality improvement. We see many opportunities to enhance USER experience and IMPROVE IT! 15. We incorporate extensive social media structure and plugins to enable users to SHARE our site using their accounts as well as to enable LIKES, Follows, etc. 16. Explore use of 360degree school "virtual" tours video montage or single video testimonial videos. Requires dedicated budget to execute. 17. We include EXTENSIVE TRAINING on how to use Wordpress and how to make changes to the site during and post launch, including Wordpress basics, Theme specific and advanced HTML (regardless if required). 18. We can build out an extensive limitless User Credential Management program as well. 19. Install website visitor tracking software (Statcounter, Google Analytics) to offer marketing intelligence of visitors (new vs unique, engagement on the site, pages they frequent, time on site, referring URLs, top keywords, etc.). Page 29
  • 32. 32 BROEKMAN’s core expertise has been in developing low-cost / low-investment / high-level functionality & programming alternatives to non-profit high-cost-barrier-to-entry to Blackbaud/Raiser’s Edge, Donor Perfect, etc. • We have long-term partnerships with 3rd Party partners like form-developers JotForm (www.jotform.com) and PayPal (https://www.paypal.com/webapps/mpp/donations) to implement donation forms, event registration forms, sign up forms, membership, shopping, etc. • Utilizing JotForm also serves as an interim customer relations management (CRM) database to track members/donors/prospects. This free database is downloadable as a CSV or Excel file and can be transferred anywhere easily. For as little as $100 for the year for JotForm, we can build ANY form. • Most importantly, as a Non-profit 501(c)(3) we can apply for a NO MONTHLY FEE (FREE) PayPal Payments Pro account to manage these transactions with NO FEE and only a 2.0% TRANSACTION FEE • GOOGLE “free PayPal for nonprofits” or “paypal free for nonprofits“ or see my article! • http://broekmancomm.com/non-profits-can-apply-for-no-monthly-fee-free-paypal-website-payment-pro- account/ Page 30 Donor Relations Module.
  • 33. 33 MEMBERSHIP: NA’AMAT USA (Israel-based day-care /women’s social services) http://www.naamat.org/donate or http://www.naamat.org/join or http://www.naamat.org/signup EVENT REGISTRATION: Michael A. Ruddo Foundation (raising money for Cancer) www.marfoundation.com/golf-tournament or marfoundation.com/donate or www.marfoundation.com/contact-us/ Page 31 Donor Relations Module.
  • 34. • Admissions PowerPoint. Develop introductory / indepth master powerpoint presentation 34 showcasing NEVE. Introductory is a storytelling visual experience similar to the website creating interest/buyin/values clarification. Indepth master deck is thorough look into attending with a "Look and See" program style. • Corporate Brochure. Develop highend corporate brochure that can be emailed privately to prospects, ambassadors and key stakeholders to generate interest. Storytelling visual experience. Teasing participation. Enticing to learn more about attending. • Onepage Flyers. Strategically developed series of onepage flyers with single central campaign themes, addressing external brand perceptions and introducing our new organization. Tailored for specific audiences helping enable different investor types to find their personality match with NEVE. • Page 32 NEW Admissions / University Marketing Collateral Development.
  • 35. Develop social media approach, Discuss strategy and Make Recommendations of profile develo pment that will assist our SEO campaigns. 35 • Facebook Fanpage and Twitter accounts. Exploit design. Establish content. Train consultants to take to next level. Train NEVE staff how to use/implement professional approach. Develop code book - actual ideas/messaging/image inclusion/incentives/programs for the quarter. • Instagram account. Link up your profiles with our Facebook Fanpage for publishing ONCE their and have professional content appear on our Facebook Fanpage wall automatically!!! Train consultants on how to use. Develop codebook of use. • Develop Slideshare.net account that will start our PowerPoint Sales process and ensure future marketing SEO success with strategic keywords. • Assist with creation of Linkedin Profiles for all professors/staff/stakeholders/donors. Encourage alumni to join Linkedin Group and Linkedin Company page. This will help build professional grade audience. • Creation of YouTube and Vimeo accounts to promote our videos. • Discuss other tools like Pinterest as well! Page 33 SOCIAL MEDIA CONSULTING.
  • 36. Develop social media approach, Discuss strategy and Make Recommendations of profile develo pment that will assist our SEO campaigns. 36 • Would love to discuss the role of Traditional Public Relations & Publicity. • Press outreach. • Open House event. • Creating monthly touchpoints for students to engage or for our students to be IN COMMUNITY. • Good old fashioned word of mouth. Page 34 PUBLIC RELATIONS. TBD.
  • 37. BUSINESS DEVELOPMENT | MARKETING PLAN | ADVISORY ROLE Develop our marketing plan and approach for utilizing online & offline vehicles to promote NEV E, enhance our profile, engage prospective students, increase lead generation results, increase admissions conversions, etc. This section will primarily be marketing consulting and intelligence gathering for developing our practical comprehensive plan for launch and thereafter. 37 • Blast Email. Emails highlighted successful events, testimonials and teasing upcoming open houses. • Monthly newsletter that serves for press and sales. Create targeted email lists and manage outreac h to students, alumni, sphere of influence(friends & family), stakeholders, donors, organization par tners and future potential partnerships • Plus explore marketing automation (when someone opens the email, a 2nd email goes • to them automatically discounting or soliciting tactfully and tastefully) • Paid Advertising. PayPerClick with Google, Facebook • Corporate Sponsorship program. Milking every relationship that comes through the door, exploit the many community relationships that we don't normally exploit letting your publicist manage these relationships is also different • Paid Email. Jewish Kosher Media sources in NY, Miami and Baltimore and strategic partners like Jen's List (www.jenslist.com) hitting 20,000 highend moms in LA (Jewish dominated) • Online Banner Advertising on strategic Jewish sites. Page 35
  • 38. Page 37 38 ADAT ARI EL
  • 39. Page 38 39 ARCHER SCHOOL FOR GIRLS
  • 40. Page 39 40 AJU COLLEGE
  • 41. 41 THANK YOU FOR YOUR CONSIDERATION “Until you are committed, there is hesitancy, the chance to draw back, ineffectiveness. It is true: the moment one definitely commits oneself, then Providence moves. All sorts of things begin to happen to help you that would never otherwise have occurred. A whole stream of events issues from that decision, raising in your favor all manner of unforeseen incidents, meetings and material assistance, which you couldn't have dreamt would come your way. I have learned a deep respect for one of Goethe's couplets, which bears repeating: "Are you in earnest? Seize this very minute. What you can do, or dream you can, begin it. Boldness has genius, power and magic in it." -- W.H. Murray, Scottish Mountaineer