4. Core
1. The tough central part of
various fruits, containing the
seeds (life).
2. The central or most
important part of something.
Values
1. A person's principles or
standards of behavior; one's
judgment of what is important
in life.
2. The regard that something is
held to deserve; the
importance, worth, or
usefulness of something.
• Does This Look familiar?
5. TAKE IT OFF THE WALL!
Core values is central to establishing the
culture, identity and character of an
organisation.
Taking it off the wall is getting it internalised.
It is translating the ‘values’ into
demonstrative, measurable behaviours
across the workforce in the day-to-day
working operations.
Here is where the true cultural change
challenge begins.
8. Why Integrate Core Values
Culture Guide: Core values reflect the way your
business currently operates, provide the map to
the future mission.
Identity - Personality
Brand Promise
Interests – Personal Vs. General
Dos and Don’ts
Decision Lead
Consequences
Interpersonal Relationship
9. HOW?
… Setting the Culture Flight
in Motion is a Great Step for
Your Organisation
11. How This Affects
Business/Brand
Partnership: Team work & Spirit, Cooperation,
Collaboration, Friendly, Winning, Mutual, etc.
Proactivity: Dynamic, Yearning for Excellence,
Ahead of Competition, Creative, Pacesetting,
Prompt, Zealous, Committed, etc.
Productivity: Result-Driven, Go-getting, Target-
Reaching,
Purity: Integrity, Trustworthiness, Honesty,
Forthrightness, Believable, Reliable, etc
12. STEPS TO INTEGRATING YOUR CORE VALUES
Conceptualise it – now and future (content and
prospect).
Document it.
Communicate it – once, again and always.
Model it.
Demand compliance.
Inscribe it – Invest in keeping it on their minds.
Reward compliance.
Sanction non-compliance.
