7 Elements Petroleum Distributors must address for a solid web 2.0 foundation.

2.  Support Petroleum Distributors with
Technological Sales & Marketing Weapons
 Sales and Marketing Tools
○ Website
○ Web Presence
○ Marketing & Lead Development
 Balanced Scorecard & Six Sigma
○ Dashboards
○ Scorecards
○ KPI’s
○ Metrics

3.  Getting Started with Web 2.0
 Your Website
 Social Media
 Links & Positioning
 Position & Market YOUR Brand
 Keeping Score
 Getting ROI

4.  Turn on Website
Analytics
 Create and Use
Landing Pages
 Validate and update
your Brand Links
 Activate Your Blog
 Link to your Social
Media pages

5.  Update your
Personal Profile on
LinkedIn
 Setup your
Company Page on
LinkedIn
 Evaluate your
Employee Pages
 Post presentations
to SlideShare

6.  Brand your
company page
 Post at least 5
videos
 Link the pages
to your website

7.  Brand the page
 Make all the links

8.  It is a Marketing
Function
 Call to Action
 Promotion
 Compelling Content
○ Subscribers
○ Value
 Cohesive & Consistent
 Build Your Brand

9.  Your can’t improve
what you don’t measure
 Website Dashboard
 Marketing Dashboard
 Social Media
Dashboard

10.  Establish Your
Marketing Strategy
 Tie Marketing to
your media
 Focus on your target
audience
 Measure the results
 Refine the elements

11. www.DigitalRefiners.com
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