5. 5
How to Build a Marketing Website
Anyone can say they can build a website. But as you know, there are big
differences and that is typically the results. To create business success:
1. Create an (inbound) marketing site with a user experience optimized by goals
2. Build in accordance with the most impactful SEO plan coded into structure
& planned for ongoing practice
3. Improves with ongoing content creation desired to attract, nurture and retain
customers through engaging blogging and social linkage
Tools and platform must align with goals, skills, resources. Results are
measured in sales, and a specific understanding of what drove them.
8. 8
SEM: What We Say
Prospect wants competitor.
We interrupt.
Headline (25)
Display URL (35)
Description Line (35)
Social Annotation G+
Sitelink Extensions
9. 9
SEO: Words Matter
Need text for this point
Speed
Display URL (35)
Author Snippet Image
Author Snippet Name
Author Popularity G+
Title (50)
Page Meta Description
19. Site Map:
Top Pages
1. /
2. /blog/
3. /company/team
4. /Contact/
5. /solutions/
6. /solutions/
7. /learn/
8. /company/
10. SEO Phrase 1
9. /solutions/
Popular Post
SEO
USER
USER
USER
SEO
USER
SEO
USER
20. Site Map:
Landing
Pages 1. /solutions/solution name
2. /a-prospect/
3. /
4. /events/dreamforce-2014/
5. /blog/market-summit2013-guide/
6. /blog/what-is-hubspot/
7. /company/partners/
8. /
9. /solutions/perspective/
10. /blog/
Popular Post 1
SEO
SEO
SEO
SEO
SEO
SEO
SEO
SEO
SEO
Popular Post 2
SEO Phrase 1
SEO Phrase 2