2. Who is the target Audience for an Indie-Rock Music Video?
The Target audience for my Indie-Rock Music Video is:
• People who enjoy listening to indie rock music
• People who like to watch music videos in general
• Mainly people in their late teens although the age isn't strict
• The Gender is irrelevant
How Will I address my target audience?
I will address my target audience by
• Looking into what they like about the genre and music videos and include that within our product
• Look at the conventions of the Indie-rock genre and apply those to the music video
• Make sure I have a clear understanding of my target audience
• I will also entice my target audience within the final product I make hopefully making it of a high
standard
3. What I will do for my audience Research
Preliminary Survey
• I will carry out a preliminary survey to find out what things people like to see in a music video, I will ask
questions about bands they like, what they like to see in the video, what the video should focus on and the
structure of the video.
Focus Survey
• I will carry out a focused survey from the results I obtained from the preliminary survey, these will include
questions focused more specifically to the video, genre and target audience.
Audience Interview
• I am going to interview a member of my target audience and ask them about what they like about watching music
video and more specifically Indie-Rock music videos. I will also ask them a little bit about my ancillary product,
in this case the album cover.
4. Preliminary Survey Feedback Question
3. What are your Favourite
Response Count
Question Response Count
Indie Rock bands?
1.Male/Female?
The Kooks 14
Male 21
Kasabian 16
Female 10
Oasis 13
2 .How old are you?
The Killers 19
1-10 2
Arctic Monkeys 12
11-20 21
The Vaccines 6
21-30 4
MGMT 8
31-40 1
The Wombats 9
41-50 1
Foster The People 4
Over 50 2
The Maccabees 3
Question
4 .What Things Should be Included in an indie rock Question
music video? 5.What music channels do you enjoy watching?
Responses Responses
“The Band Should always be in the video” “I only watch YouTube”
“The Band Performing” “Q and Starz”
“The Band Playing” “MTV”
“Sorry no idea” “Kerrang”
“Cut away story” “Best of the 60‟s”
“Story line” “Starz”
“The Song, obviously” “Starz, Kerrang, Q”
“Band with instruments” “Scuzz”
“Band of the song” “Q”
5. Preliminary Survey Feedback
Question Response Count
6.How Important do you feel Music Videos are as a
Marketing technique?
Very Important 6
Important 20
Average 3
Not Important 2
Irrelevant 0
Question Response Count
7.Do you Watch music videos more than you
listen to music?
Yes 12
No 19
Question Response Count
8.Do You Prefer watching Music Videos than
listening to music?
Yes 17
No 14
6. Focus Survey Feedback
Question Response Count Question Response Count
1. Are you Male/Female? 3.What Indie/Rock Song appeals to you most?
Male 13 „She Moves In Her Own Way – The Kooks‟ 5
Female 9 „Somebody Told Me – The Killers‟ 11
2.How Old are you? „Best Of You – Foo Fighters‟ 6
1-10 1 4. Should a Typical Indie-Rock Music video have
11-20 17 a story-line?
21-30 2 Yes 5
31-40 2 No 4
41-50 0 Sometimes 7
Over 50 0 Depends on the song choice 6
Question Response Count
5.How Effective do you think music videos are for
marketing a new song?
1 (Least Effective) 0 Question Response Count
2 0 6.Do you think the lead singer should be idolised
3 0 in a music video?
4 0 Yes 12
5(Average) 3 No 4
6 3 Sort of 8
7 6
8 7
9 3
10(Very Effective) 1
