Keynote speakers

1. 4th Annual APAC SME Banking
Conference
1st June -2nd June 2016, Kuala Lumpur
Presented By Boon Cheong, Chew and Lay Hong, Tan
Faculty of Technology Management & Technopreneurship
Universiti Teknikal Malaysia Melaka (UTeM)

2. Ethical Banking in Practice: A Closer
Look at the Co-operative Bank UK PLC
-Published at Emerald Insight
-By: Boon Cheong Chew, Lay Hong Tan and Syaiful Rizal Hamid

9. The Co-operative Bank
as our case study
• The Co-operative Bank with the vision of “ to
promote human dignity, environmental conservation
and focus on quality’s of life in general”
• World’s most Sustainability Bank in 2010, Europe’s
most Sustainability Bank in 2011, 2012.

10. Our Research Objectives
(into this paper)
• The three objectives:
(1) To investigate the ethical banking operations base
on the award-winning the UK Co-operative Bank.
(2) To conceptualize the Co-operative bank operations
into a solid Ethical Banking Operations Framework
(EBOF)
(3) Malaysian bank can learn fro this best practice and
gradually shaping its operation become more
ethical.

11. Today
• We aimed to share with you about
(a) Concept of Ethical banking
(b)Operations of ethical banking/ethical
business which can be embedded into your
business/operations.

12. Banks and their socioenvironmental implications

13. Explanation
• For years, banks = “non-polluting” industry
because of the “non-emitting” nature of business

14. Explanation
2 facts on banking operations:
(a) Massive energy usage to power the buildings,
computerisation, ICT
(b) Most of the banks are positioned at the upstream
of a value chain for investment, fund projects.

15. What constitutes ethical banking ?

16. Ethical Banking
• With the operations + products/services which
take into the consideration of environmental
and social impact of the actions.
• Transparency of the operations.
• Ethical screening for investment decisions
made (social-environmental implications)
• Building thrust with the customers.

17. Ethical Banking
• Ethical banking is centered on double
commitment – (i) economic profitability ;
(2) socioenvironmental profitability –
that seek to promote sustainable
development
• Involve directly ethical commitments
around financial decision–making.

18. Ethical Banking
Business model and operations
- Profit making morally, optimisation of socioenvironmental
added value.
Aim
- to achieve ethical business operations.
-Operate with a clear set of ethical values, known moral and
socially accepted principles.
Business decision
- It incorporates principle of economic sustainability and social
sustainability into its business decisions.
-Consider the direct and indirect implications on the project
owner, as well as the relevant stakeholders.

19. Why ethical banking is important?

20. Explanation
• Extending from the broad church of Corporate
Social Responsibility (CSR), it becomes
important to conceive the socio-
environmental obligation as a mainstream
business rather than as add on business
operations.
• Differentiating and positioning strategy of
your business.

21. The Co-operative Bank basic four key
business function
• The Cooperative Bank basic four key business
functions
Financial Process
Customers and
Stakeholders
People

22. Financial Management of the Co-op Bank
(1) Liability Management Exercise
- Strengthen the bank core businesses
- De-risking the non-core assets
- Exit from non profitable business
- Efficient cost management
(2) Co-operative Enterprise Hub
- Provide a professional business advisory
- Training services to young entrepreneurs.

23. Business Process of The Co-op Bank
(1) Bank governance centralised at Corporate Ethical Policy , and emphasis on :
(i)Acting with honesty and transparency
(ii) Being a responsible bank that treats customers fairly
(iii) Promoting Human rights and equality
(iv) Supporting international development
(v) Protecting environment
(vi) Protecting animal welfare
(vii) Promoting economic and social environment
(2) Internal operations for green business transformation :
- encouraging staff behavioural change and better housekeeping in energy
consumption
- Energy audit
- Renewable energy adoption
- Carbon footprint reduction
- ISO 14,001certification

24. Green Services and Green Products Offering to
the Customers
(1) Eco-model for product offering service offering
- ATM or debit cards have been embedded with longer
financial lifespan.
- Eco-packaging
- ICT application ( mobile banking, online transaction
and electronic transaction)

25. Safeguarding the Stakeholders through Green and
Sustainable Project Investments
(1) Removed sales-related bonuses, replaced with customer-centric
service incentives.
(2) Green mortgage
(3) Reject business or projects that do not meet the socio-
environmental standards.
(4)Lobbying for sustainable finance and green investment to the UK
Government
(5) Business loan to retails and businesses (SME) which are socially
friendly
(6) Social loans for energy efficiency projects and renewable projects in
developing countries
(7) Microfinance institutions in 28 countries

26. (8) Supports social entrepreneurship groups
(9) The Co-operative’s Inspiring Young People Programme”
- “Skills4Schools”:“Number Partners” and “Fit4finance” to
improve numeracy and financial literacy among primary and
secondary school pupils.

27. Developing Manpower for Organisational
Performance
(1) Recruitment, evaluation procedures and internal
training programmes
(2) Staff involved in the decision making process.
(3) Induction Programme
(4) Online environmental training programme

28. Conclusion
• The Co-op Bank is driven by its ethical strategy for
socioenvironmental sustainable development.
• Apart from prioritizing the organisational
performance at financial indicators and customers’
needs , the ethical initiatives by the Co-op Bank been
widening to embed the macro aspects of
socioenvironmental by including the development of
the manpower (internal people), as well as the
people in a society (stakeholders) within its ethical
bank governance process

29. What are the initiatives your banks or organizations
have undertaken toward ethical banking ?

31. Boon Cheong Chew
Email : bcchew@utem.edu.my
linkedIN: http://my.linkedin.com/in/bcchew
My Primary Research Interests
(a) Renewable Energy Development and Deployment
(b) Clean Technologies Innovation & Implementation
(c) Green & Sustainability Practices
(d) Human Technology Innovation & Introduction
• Please google BCChew to follow my work
Lay Hong Tan
Email : lhtanjess@gmail.com
linkedIN: https://my.linkedin.com/in/tanlayhong
My Primary Research Interests:
(a) Service Quality
(b) Green and Sustainability Practices
• Angled from /into all relevant service industry