2. A/B T est T ool
• Simple, fast, and powerful. Optimizely is a
dramatically easier way for you to improve
your website through A/B testing.
• Absolutely no coding required. A one-time
copy-and-paste is all you need to run tests.
• Convert your website's visitors into customers
and earn more revenue today!
3. Try a link
• https://www.optimizely.com/edit#url=www.g
oogle.com
4. Dead simple implementation
• Paste one line of JavaScript into every page
you want to test or measure and then test all
you want. Neither you, nor IT, will ever have
to change that snippet again!
6. Easy-to-use graphical interface
• Test different decisions, images, layouts, and
copy without touching your website code--you
don't even need to know HTML! Our point-
and-click interface makes it easy to create and
run powerful tests in minutes.
7.
8. Edit your pages in seconds
• With Optimizely you can make visual changes
quickly and easily: click on some text to
change copy, add new images to your page,
and drag page elements around to try new
layouts.
9.
10. HTML/JS editor for experts
• Comfortable editing HTML or JavaScript? You
can use the Optimizely in-browser code editor
to quickly create and run sophisticated
experiments with custom JavaScript, HTML,
and CSS, all without polluting your website
11.
12. See results immediately
• Optimizely begins collecting data as soon as
you start your experiment. No more waiting
hours to check your experiment's progress--
your Optimizely dashboard is updated in real-
time.
13.
14. Track multiple goals
• Does your funnel have multiple steps? With
Optimizely, you can measure them all. Just
make sure your Optimizely snippet is on each
page, and Optimizely will automatically track
pageviews for your experiment subjects.
15.
16. Automatic Goal Tracking
• With Optimizely, there's no need to set up
goals before starting an experiment. Just
make sure your optimizely snippet appears on
every page you want to measure (or just paste
it into your site wrapper) and we'll do the rest.
17.
18. Run tests on multiple pages
• Want to test a change to your site-wide
navigation bar? Want to change the way five
thousand product detail pages look? With
Optimizely you can easily specify sets of URLs
on which each experiment should run, making
multi-page experiments a snap!
19.
20. Multi-browser testing
• Optimizely makes it easy to verify that your
page variations look the same in every
browser by sending you screenshots of your
page rendered in each major browser
*before* you start your experiment or add
your Optimizely snippet.
21.
22. Start small, go big
• With Optimizely, it's easy to specify a specific
percentage of traffic to test on. Start small,
and when you're comfortable with the results,
increase the percentage of your users in a
test. You can also stop an experiment
immediately if you want to make changes.
23.
24. Simple, powerful reporting
• On your dashboard you'll be able to see
exactly how your experiments are affecting
engagement and conversions. Your Optimizely
dashboard turns design decisions into data-
driven decisions.
