1. Windows IoT Business Challenge
Disabled’s ‘Windows’ of Opportunity-
Windows 10 IoT

2. Technology can enable Disabled;
Disabled can enable technology !
“I know what I can do.
I know what I have, but
what about those
persons that don’t
have?” - Stevie
Wonder, United
Nations Messenger of
Peace.
“Quiet people have the
loudest minds.”
― Stephen Hawking

3. Executive Summary
Proposal overview:-
Empower Windows 10 IoT core
with Microsoft technologies in
improving lives of people with
disability by proposing 3 wing
solution:-
1) New set of sensors to monitor
children at early stages:-
2) Integrated intelligence ability
tracker software platform:-
3) Connecting professionals and
clients- doctors, practitioners,
teachers, patients through
windows 10 enabled devices and
apps on any platform.

4. 1) New set of sensors to monitor children at
early stages:-
IRFD trackers in home with devices equipped with RFID sensors can be used
to create remote monitoring system to track Snoring Habits and sleep
patterns in infants and young children.
 Monitoring snoring can prevent hearing problems. If ignored,
adenoidectomy and tonsillectomy surgery might be needed.
 Approximately 10 percent of children snore regularly and about 2-4
% of the paediatric population has Obstructive sleep Apnea
(OSA).
 Recent studies indicate that mild sleep disorder breathing (SDB) or
snoring might cause many problems such as reduced behavioural
learning, less physical activity, increased urine production and
bedwetting, slow hormonal growth, and often high blood pressure.
Remote sensor monitoring system installation in schools to connect such
children using IFRD sensors and windows10.
 For children suffering from mental disability or blindness, a wearable
connected device that captures environment variables (surrounding
sounds, pictures around, alarm trigger) can be extremely useful.
 Data suggest that many disabled get victimized by sexual assaults.
Pressure monitoring when stylus pen is being used on touch screen devices.
Usually it is observed that pressure monitoring pattern can inform about
behavioral traits.
Remote monitoring
system
Backed by Microsoft
windows IoT
Sensors

5. 2) Integrated intelligence platform:-
Windows 10 software need to have “integrated intelligence ability track
platform” layer to track and study patterns displayed by disabled (or
unidentified disabled) such as:-
 Data collected by pressure applied using stylus and vibration patterns. This
data will further be analyzed to find a behavioral pattern.
 Data collected by pressure applied on fingerprint scanner and on touch
screen panel can be studied to find a behavioral pattern.
 Painting trends analysis:-
 painting communicates a lot about creativity.
 Colors and design patterns used can be studied.
 Speech analysis: Texture of sentences, flow, study area of words used,
frequency, knowledge, creativity, voice modulation, vibration, emotional
behavior etc. can be can be analyzed by proposed software platform to
predict behavioral analysis.
 Data collected by video games. Video games can provide lots of data
about personality. This data need to be collected by enhancing gaming
software and studying game results.

6. Integrated intelligence platform:-
“speech to intelligent information” software recommendation
 Recommendation to add a “speech to intelligent information decoder” in windows IoT.
 This will be very useful for:-
 Tracking text spoken by individuals and children, creating and studying the speech
patterns (voice, flow, modulation, vibration, repeated words etc.) and correlating this
information with behavioral patterns.
 Professionals such as Doctors can simply record patient communications, then
windows10 IoT solution can let doctors know common words or patterns sited in those
continuous communications over a period of time.
 Doctors can ask patient to send recorded answers to common questions before
meeting. This can save tremendous amount of time spent in seeing a patient and
asking common questions.
 Customer relationship managers can use customer feedbacks and notified about
common patterns by software. This improves efficiency and saves time.
 Lawyers- “speech to intelligent information decoder” platform can help o synthesize
information about clients in less time.
Data
processing
Synthesized
information
Speech,
vedio

7. 3) Connecting professionals through windows 10
enabled devices or apps.
• Doctors and teachers can connect to their clients (patient
and students) through windows 10 enabled devices and
apps.
• Doctors can store patient data on cloud to study a pattern.
• Pre recoded fix set of questions can be sent to patients
before they visit doctors so that doctors save time in
meeting, and patient get more time to explain clearly
about their problems traits.
• Teachers can create personalized student development
plan by fetching student behavioral data using connected
devices and Microsoft software tools.
• Teachers and doctors can quickly get such data from any
device.

8. Problems that need to be addressed
• Disabled usually do not communicate in a typical desired
manner. They have their own way of communication.
• Moreover, it’s very difficult to identify disability in early
stages.
• Continuous monitoring of their activities can provide rich
understanding of their thought processes and cognitive
abilities.
• Disabled need to be continuously tracked and monitored
for their safety and for people around them as well (in
extreme cases).
• For professionals, it’s not easy to understand such complex
cases quickly. They need rich set of data and history to
make a decision. Early detection can cure disease.

9. Business challenge that Microsoft should tackle
globally:-
 How to increase personal computing experience, when consumer segment and
enterprise revenue is decreasing. (Ref: Picture shown)?
 How to penetrate health industry by approaching professionals, improving their
productivity? Personal
computing
revenue

10. SWOT analysis for Microsoft against key competitors in IoT
and cloud infrastructure Apple, Amazon, Google, IBM
A Strengths:
1. Robust, flexible and new Windows 10 Operating
system for all types of devices.
2. Enterprise Brand image.
3. Microsoft trademark enterprise software and
development tools.
4. Windows embedded IoT core.
5. Xbox gaming consoles with cloud supported infra
(in Some ways, Cash Cows for Microsoft).
6. PC operating system domination
B 1. Apps development toolkits on Google android,
Apple iOS, and Microsoft Windows10.
2. Cloud services platforms.
3. Mobile games, and apps.
C 1. Rich Android and iOS App store.
2. IBM created Watson for IoT
3. VMware and AWS announced new Hybrid Cloud
Services
E Opportunity:
Integrated and digitally connected
devices, and services, end to end
solution. Software and services
platform in Hybrid Cloud market
which is expected to grow by $90
Billion US Dollars.

11. Go-to-Market Approach
Commercial
offering
categories
Information
Services
Recommendations (Data) to
professionals and industries
based on user profiles
(agreed users).
Equipment
services
Data analytics support.
Cloud services to track data
and recommendations
Intelligent
recommendations..
Integrated End to end IoT
solution to health industries.
Health care Device
manufacturing IoT support.
Products No household
product for snoring
monitoring.
Doctors are not using
cloud based IoT
products.
Embedded devices on top
of Windows IoT with new
sensors and software
support to monitor and
track health of disabled.
Microsoft enabled devices
and Apps to professionals.
Pre Proposal With Proposal New Market
segments
Go to market approach

12. Marketing Strategy
 Distribution Strategy and Marketing
Own sales force
 Own sales force should be used to target hospitals and education centers for adapting to windows
10 solutions.
 Digital marketing should be used to lure end users (household customers who can buy embedded
devices):
 Microsoft has huge presence in household PCs, but need to penetrate dominating App based
advertising and marketing strategy. Own sales force will be needed to adapt digital marketing
strategy- social media, twitter.
 Every second more than 5 new customers join social media. More than 50% of population is
connected to internet.
 Partnership with video streaming channels for advertising.
Distributers:-
OEM Distribution channels must be utilized most as they have the most strong presence for Microsoft
OEM in selling windows embedded devices.
Partners:-
 Partners play big role in app as SaaS offering and licensing, hence partnership should be promoted
and marketed well.
 As Hybrid cloud market is worth of US$94 billion, more expenditure on partners training program
will be needed.

13. Marketing Strategy- Pricing and Trend
 Pricing strategy
 Low: Only for App developers using Windows IoT core to develop apps and monetizing
them
 Medium: household embedded devices, with fewer storage support.
 High: for Enterprises, and institutions such as Hospital chains.
 Very high: For large enterprise, this depends on number of users expected to use cloud
infrastructure.
 Marketing Trend:-
 With advanced remote sensing technologies, Windows IoT core (embedded core, API’s
etc), and Azure IoT, it has become possible to connect physical data to computing
resources, get informed, and to improve decision making process by using rich data
lakes.
 According to McKinsey report, public sector, education, and health sector contribute to
one third of world GDP, and these sectors have been historically lagging in digital
transformation. Now, digital transformation in industry is ramping up with connected
hospitals, doctors, medical devices, and patients.

14. Target customers
 Targeted or segmented audience of
consumers or end users:-
– Personal computer users
– Households
– Individual practitioners,
– professional doctors
– Institutions such as education
centers, hospitals, rehabilitation
centers.
– Public sector- NGOs.
– Application Developers who want
to use Microsoft Windows features
to write their own apps and
monetize them.

15. References, supported data, and
sources of information
• Data provided by Official Microsoft site.
• Customer survey.
• Personal experiences with disabled and hospital experiences-
– My daughter was identified with medium hearing disability and gone through
major operation last year.
– My neighbor’s 9 year old son got CNS disease due to which his brain sleeps
while walking, while studying all of a sudden if he does not take medicine
timely. Patients in such cases definitely need consistent monitoring and care.
• By 2018, Europe will be largest digital and mobile health market
(mHealth) worth $7.1 billion US dollars. (deloite), while global mHealth
market will reach by $21.5 billion US dollars.
• “More than one billion people in the world live with some form of
disability, of whom nearly 200 million experience considerable difficulties
in functioning”- WHO report.
• McKinsey global institute reports on IoT and digital trends.