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2015 Annual Report - Wayne Main Street FINAL

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2015 Annual Report - Wayne Main Street FINAL

  1. 1. 2014-2015 Annual Report Lindsey Wooten, Executive Director Wayne Main Street 1 Town Square | Wayne, MI 48184 director@downtownwayne.org
  2. 2. 1 2014-2015 Annual Report Letter from the Board President It was my great honor in January to begin a term as President of the Board of Directors of Wayne Main Street. 2015 was a year of accomplishments, opportunities and challenges. With the support of our community, service clubs and city administration, we hope to continue to expand our reach and deepen the positive impact we have in the community. Ideas imagined years ago have gained momentum, and we are excited to continue these projects into the year ahead. I believe that we have the vision of what we can achieve as a volunteer organization and my goal as board president is to keep us loyal to that vision. Thank you for your part in helping Wayne Main Street accomplish our goals and I can't wait to see what else we will achieve together. Cynthia McClure, WMS Board President
  3. 3. 2 2014-2015 Annual Report Table of Contents Mission, Vision, Positioning Statement............................................................................................3 Map of Program Area.......................................................................................................................4 Accomplishments and Reinvestment Statistics................................................................................5 2015 Budget .....................................................................................................................................7 2016 Dates to Remember ................................................................................................................8 Wayne Main Street Organizational Chart ........................................................................................9 WMS Board of Directors and Committees as of January 2016......................................................10 Accomplishments of 2014-2015.....................................................................................................11 Our Supporters...............................................................................................................................13 WMS Committee Projects for 2016................................................................................................14 What Wayne Main Street Does......................................................................................................18 Conclusion ......................................................................................................................................20
  4. 4. 3 2014-2015 Annual Report Mission, Vision, Positioning Statement MISSION STATEMENT: Wayne Main Street, formerly known as the Wayne Ripple Effect, a Michigan Main Street program, is a nonprofit 501(C)(3) organization. We are a positive force working with our community, business and property owners to preserve, enhance, and promote our historic downtown as a vibrant destination for residents and visitors to gather, shop, work, and enjoy. VISION STATEMENT: Historic downtown Wayne is a gathering place for families, neighbors and visitors to enjoy hometown hospitality and Wayne pride through family activities and cultural events. Our downtown is a safe, inviting and walkable destination that connects the Rouge River and parks with the surrounding neighborhoods. We proudly preserve and utilize our historic buildings. Downtown Wayne is a business-friendly destination for residents and visitors to experience our unique and vibrant entertainment and business district, including the State Wayne Theater. Close-knit and engaged citizens of all ages come together to volunteer, socialize and positively impact our community using creativity and imagination. POSITIONING STATEMENT: Wayne Main Street (WMS) is a grassroots organization spearheading the efforts of community partners and volunteers of all ages and backgrounds to create a vibrant downtown. We bring the community together to honor Wayne’s history and long-standing traditions and we celebrate efforts and investments that are enhancing appearances, strengthening the downtown economy, and paving the way to an exciting future. We are motivated by a deep sense of community pride and we embrace hard work, creativity, ingenuity and fun. Our collective actions are creating a ripple effect with far reaching impacts to touch the lives of all who have a stake in downtown Wayne today, and for generations to come.
  5. 5. 4 2014-2015 Annual Report Map of Program Area
  6. 6. 5 2014-2015 Annual Report Accomplishments and Reinvestment Statistics 2014-2015 Infographic Provided by the Michigan Main Street Center Total Number of Volunteer Hours: 2,715 Value of Volunteer Hours: $56,010.45 Total Number of Events Hosted by WMS: 16 Number of Retail Events: 1 Number of Special Events: 11 Number of Image Building Events: 4 Total Number of New Businesses: 9  McDonald’s  Trendsetter’s Boutique  Gents on the Ave Barbershop  Wayne Urgent Care  Mr. Keith’s Designer Fragrances  Daniel Halaberda Chiropractor  MHP Pharmacy  Biggby Coffee  Helium Studio Number of Buildings Sold in 2014-2015: 5 Total Dollar Amount of Private Investment: $1,990,257.50
  7. 7. 6 2014-2015 Annual Report Facade & Exterior Rehabilitation in District:  Total number of buildings: 13 o Total number of improvements completed using Main Street resources: 4  Total private investment: $264,545.00 Building Rehabilitation in District (interior rehab-building systems (HVAC), roof etc.):  Total number of buildings: 10  Total private investment: $600,212.50 New Construction in MSA:  Total number of new construction: 1  Total private investment: $820,000.00 First Floor Vacancy Rate by Square Foot: 14.2% Percentage of Occupied Retail: 19.0% Percentage of Eating & Drinking Establishments: 6.3% Percentage of Service Businesses: 38.6% Percentage of Auto Businesses: 1.5% Percentage of Government Offices: 7.4% Percentage of Schools: 7.5% Percentage of Theaters: 5.5% Total Number of Jobs in Main Street District: 1060  Total Number of New Full-Time Jobs in 2014-2015: 49  Total Number of New Part-Time Jobs in 2014-2015: 51
  8. 8. 7 2014-2015 Annual Report 2015 Budget Income Direct Public Support: Business Contributions: $6,393 Direct Public Support: Corporate Reward Programs: $517 Direct Public Support: Individual Contributions: $7,569 DDA Contribution: $50,000 Grants: Restricted: $700 Grants: Non-Restricted: $9,500 Program Event Income: Restricted: Concerts in the Park: $11,750 Program Event Income: Unrestricted: $15,990 Expenses Operations $4,393 Payroll Expenses (including employer taxes) $35,981 Health Savings Account $504 Travel and Conferences $1,969 Financial Fees $60 Business Registration Fees $20 Insurance $1,882 Event Costs $9,014 Special Events: Concerts in the Park $8,168 Special Events: America Walks: Conference $802 Summary Fund Balance (beginning of the year) $47,165 Revenues Over (Under) Expenditure $39,629 Revenues Restricted - Special Projects $3,564 Revenues Restricted - Matching Funds for grants $10,000 Revenues Restricted -Grant Income $599 Revenues Restricted - Façade Grant Program $19,936 Revenues Restricted - Uncompleted Work Plans $3,135 Revenues Unrestricted $49,559
  9. 9. 8 2014-2015 Annual Report 2016 Dates to Remember Wayne Farmer’s Market – Every Wednesday May through October from 3-7pm Concerts in Goudy Park – Every Wednesday in July & August at 7:30 PM WMS Board Meetings – First Thursday of every month at 6pm WMS Business Empowerment Committee Meetings – Third Monday of every month at 6pm WMS Design Committee Meetings – First Tuesday of every month at 6pm WMS Organization Committee Meetings – Second Monday of every month at 12pm WMS Promotions Committee Meetings – Second Friday of every month at 2:30pm WMS Junior Main Street Committee Meetings – varies Reinventing Community through Adaptive Use program – Monday, January 11 at 6pm Façade Grant Info Meeting – Monday, February 1 at 6pm Social Media for Small Businesses Workshop – Monday, February 8 at 6pm Building Basics Webinar Meeting – Monday, April 11 at 6pm National Small Business Week Celebration – May 2-6 Design Service Application Deadline – Friday May 20
  10. 10. 9 2014-2015 Annual Report Host Associate Level Main Street in Practice Workshop – Tuesday, June 21 9am – 4pm Cruisin’ US 12 – Saturday, July 9 “I Wish This Was…” brainstorm session for vacant space – Saturday, July 9 Downtown Clean-Up Day – Sunday, July 10 Downtown Wayne Scarecrow Contest – Month of October Rouge A Palooza Festival – Saturday, October 8 Small Business Saturday Celebration – Saturday, November 26 Holiday Window Display Contest – month of December Wayne Main Street Organizational Chart Board of Directors Business Empowerment Committee Design Committee Organization Committee Jazz at the Avenue Planning Committee Promotions Committee Junior Main Street Committee Executive Director Interns
  11. 11. 10 2014-2015 Annual Report WMS Board of Directors and Committees as of January 2016 Board of Directors Cindee McClure, President Juan Bradford, Vice President Carolyn Marnon, Secretary Cindy Schofield, Treasurer Theodora Brooks, Director Bill Copland, Director Mary Powers, Director Pat Rice, Director Brian Ewanciw, Director Business Empowerment Committee Pat Rice, Chair Merle Baum Bill Copland Susie Hammons Design Committee Carolyn Marnon, Chair Cindee McClure Theodora Brooks Carol Bevard Organization Committee Albert Damitio, Chair Jeanette Felton Jennifer Petrou Cindy Schofield Stanley Shelton Promotions Committee Carolyn Marnon, Co-Chair Patt Hartford, Co-Chair Angie Jarman Lois VanStipdonk Juan Bradford Bev Campbell Kaitlynn Riley Junior Main Street Committee Michael Lilley Haley Scott Victoria Scott Paige Gruza Matthew Gruza
  12. 12. 11 2014-2015 Annual Report Accomplishments of 2014-2015: Wayne Main Street hit the ground running after becoming a Select Level Michigan Main Street program. A steadily growing volunteer base has allowed many projects to come to fruition in a very short time. In addition to moving our offices into the Wayne Historical Museum, participating in the Holiday Parade, and building relationships with stakeholders in the community, we've been busy accomplishing the following: • Partnered with U of M Dearborn to engage Wayne youth through a grant that funds the new Youth Coordinator, Mary Powers, and the Junior Main Street Committee that consists of high school students. • Awarded 6 complimentary design services to downtown building owners valued at $2,000-$3,000 each. Two (2) have already been implemented and two (2) more are slated to begin this year. This represents $12,000 - $18,000 worth of services provided to the community free of charge by the Michigan Main Street Program. • Awarded a complimentary Communications Planning Service from Michigan Main Street Center with Downtown Professionals Network valued at $8,000 • Hired 4 college level interns to date • Hosted a “House Party” event with Michigan Historic Preservation Network on November 7th to highlight Main Street project. • Implemented Façade Grant Incentive Program in 2015. First recipient awarded $9,957.50 to rehabilitate storefront façade and revitalize historical beauty of downtown building. Construction project is almost complete. • Participated in the first-ever Walking College Fellowship through America Walks. Main Street Director, Lindsey Wooten, is one of only 25 people in the US to be awarded this fellowship that focused on increasing and promoting the walkability of a community. • Installed 8 benches in Downtown Wayne along Westbound Michigan Avenue. • Started The Ripple Effect blog to promote the Wayne Main Street mission and community relations.
  13. 13. 12 2014-2015 Annual Report • New monthly e-newsletters for both Community Members and Business/Building owners • Created a Downtown Event calendar on website • Hosted the Small Business Saturday retail event that resulted in new customers and an additional $3,000 in sales for holiday shopping in Downtown Wayne. Organization Committee Accomplishments:  Awarded Communications Planning Service from Michigan Main Street valued at $8,000  Worked with Wayne/Westland Career Tech students to design Wayne Main Street brochure  Ambassador Program established to promote Wayne Main Street in the community  Executed a holiday fund drive that resulted in approximately $8,000 from individual donor gifts  Held donor appreciation event,  Organized Jazz at the Avenue fundraiser, raised more than $5,000 Promotion Committee Accomplishments:  Occupied Main Street booth at Wayne Farmer's Market and assisted Growing Hope with event set-up and break-down in 2014 and 2015  Continued the scarecrow contest for 2014 & 2015, which raised money to support Wayne Main Street  Hosted Small Business Saturday retail event to promote downtown businesses  Participated in Rouge A Palooza festival with Rubber Duck Race, Kayak Raffle, and other activities.  Hosted "I Wish This Was..." at the 2015 sidewalk Sale. This event brainstormed ideas to promote the use of a vacant space. Design Committee Accomplishments:  Launched a holiday window display contest that encouraged property owners to decorate their storefront in time for the community group sponsored Holiday at the Museum event  Launched Façade Grant Incentive Program in 2015.  Awarded 6 properties with Michigan Main Street design services  Created an up-to-date property inventory with historical and current statistics  Launched a Wayne t-shirt sales campaign  Planned and worked with the city and MDOT for installation of 8 benches that were installed in August on WB Michigan Ave.  Received Michigan Historic Marker for the Wayne Post Office, will display once permission is granted from federal government
  14. 14. 13 2014-2015 Annual Report  Continued the Adopt a Planter program for downtown beautification, breaking a record this year by having the community adopt 70 planters. Business Empowerment Committee Accomplishments:  Conducted a survey to all businesses in the district to start building relationships and to gather basic information about how we can serve them, best ways to contact them, best day/time for meetings, etc.  Hosted two business workshops, one with Google and one with Pure Michigan Business Connect and the City of Wayne pertaining to the sign ordinance.  Created, printed, and distributed a brand new Downtown Wayne Shopping & Dining Guide to every Wayne resident via the Wayne Dispatch and placement in businesses throughout the downtown. Our Supporters Thank you! Together we can enhance appearances, strengthen the downtown economy, and pave the way to an exciting future for downtown Wayne. 2015 Supporters: Ford Motor Company Jay & Brenda Armstrong Barbara Bilobran Theodora Brooks Tom & Claudia Buckalew Keith Butkovich Bill & Sharon Copland Thomas & Mary Anne Daily Tried & True Thrift Store Community Living Services Anonymous Wayne Resident Community Housing Network Bruce & Judy Foulk Deirdre Fortino Sherri Foster American Jetway Trish Hampton Anonymous Wayne Resident Patt Hartford Gerald Higgs Kurt’s Caps Wayne Family Dental Milt & Laura Mack Philip & Alicia Marnon Wayne Industries Cynthia McClure
  15. 15. 14 2014-2015 Annual Report Patrick McClure Leslie Nicholas Mark Paladino Uhts Funeral Home Pat Rice Christopher Richards Susan Rowe Daryl Royal Cindy Schofield Phyllis Stein Professional Insurance Norm Stockmeyer Michael Stokes Wayne McDonald’s John & Lois VanStipdonk Karena Voldman Michael Warmuskerken Kim White-Jenkins Antoinette Wirth Wayne Rotary Foundation Wayne Westland Federal Credit Union City of Wayne DDA Lindsey Wooten Jack’s Sports Center Sherrie Brindley Appliance Avenue Chateau Chantal Puffer Reds GI Surplus Wayne Dairy Queen Cal Signs Detroit Red Wings Imperial Press County Commissioner Al Haidous Belle Tire Powers Woodcrafts Lynn Boertje West End Yoga Helium Studio Phoenix Theaters The Wayne Dispatch Wayne Bowl U of M Dearborn Civic Literacy Program Stanley Shelton/J & S Portrait Photography WMS Committee Projects for 2016 The Wayne Main Street Board of Directors Overarching Goals for 2016: The Board of Directors have reviewed the organization’s current target projects and selected three they felt were most important to the success of the community. The three clear winners were:  Improving the perception of the city
  16. 16. 15 2014-2015 Annual Report  Addressing commercial vacancies  Making downtown a gathering place The Board discussed the resources, support for, and capacity to accomplish each goal and decided on addressing vacancies and creating a gathering place downtown as the two most important areas to focus on the 2016/2017 program year. Check out some of the exciting things in store: Business Empowerment Committee: Downtown Shopping & Dining Guide Objective: Business Retention to keep from having more vacant buildings Measurement of Success: Have all 15,000 brochures distributed by Small Business Saturday (Nov. 26th) Social Media for Your Small Business Workshop Objective: Business Retention - keeping buildings full and generating foot traffic Measurement of Success: 30 attendees to cover event expenses Vacant Storefront Signage Campaign Objective: Fill vacant spaces with unified advertisement campaign Measurement of Success: Get 10 posters hung in vacant buildings by Cruisin' US12 event
  17. 17. 16 2014-2015 Annual Report Design Committee: Design Services Objective: Encourage quality improvements to private property through Design and Historic Preservation Assistance to property owners. Measurement of Success: Three downtown property owners have applied for and received design services this year from the Michigan Main Street program and each are actively working to implement the proposed recommendations. Façade Grant Incentive Program Objective: To encourage property owners to invest in the exterior of their buildings Measurement of Success: To fund at least one exterior rehabilitation project in the year of 2016 Holiday Window Display Contest Objective: to enhance the visibility of and to encourage foot traffic through Main Street District Measurement of Success: Have at least 15 businesses participate in the third year (2016) Main Street Awards Program Objective: To improve perception and appearance of Wayne by rewarding building and business owners in the Main Street district for investments made to enhance our downtown. Measurement of Success: Issue awards in all categories (Preservation Stewardship, Exterior Restoration or Rehabilitation, Building Interior, Going “Green,”) during National Small Business Week (May 2-6th ) – event details to come soon!
  18. 18. 17 2014-2015 Annual Report Adopt-A-Planter Program Objective: To make the downtown district a more attractive and welcoming gathering place. Measurement of Success: Installation of ten new, contemporary styled, self-watering planters in the Main Street District. Organization Committee: Volunteer Management Program Objective: To increase the volunteer base and maintain current volunteers through recognition and appreciation event. Measurement of Success: To increase volunteer base by 10% Jazz at the Avenue Fundraiser Objective: Raise funds to support programming, keep and solicit new donors. Measurement of Success: 100 attendees Property Owners Roundtable Meetings Objective: Develop discussion, coordination, and common strategy between Wayne Main Street and the owners of business properties in the Main Street District. Measurement of Success: Interview 75% of the vacant property and land owners, have 50% of the vacant property and land owners attend round table, document a common strategy for filling vacant buildings in the WMS boundaries. Promotions Committee “I Wish This Was…” Vacant Space Event Objective: Get the community involved in expressing what types of businesses they would support in downtown Wayne and to promote the availability of vacant buildings/spaces. Measurement of Success: Have at least 100 people fill out “I Wish This Was…” stickers on day of event.
  19. 19. 18 2014-2015 Annual Report Rouge A Palooza Festival Activities Objective: Raise funds to support Main Street programming and help to promote downtown Wayne’s fastest growing festival event. Measurement of Success: To sell at least 10% more tickets in each category Scarecrow Contest Objective: To draw attention downtown Wayne during Halloween season and allow families and businesses to have their hand in decorating our downtown Measurement of Success: 65 Scarecrows Small Business Saturday Retail Event Objective: To increase sales and bring new customers to businesses in Wayne Measurement of Success: Distribute 100 “Shop Small” bags to shoppers Other Projects in the Works: The following projects are still in the planning stages for the coming year:  “Derby’s Alley” pocket park development  Junior Main Street Committee’s new Fashion Exhibit at the Wayne Historical Museum  Historical Marker at the Wayne Post Office  “Clean Sweeps” downtown clean-up initiative  Retail Pop-Up shops for the holiday season What Wayne Main Street Does: Revitalization  Offers Design Assistance and Façade Grant Incentive Program to promote building rehabilitation and coordinate downtown clean-up efforts  Provides beautification efforts including flower planters, seasonal decorations, downtown benches, and more  Retains current businesses by providing resources and workshops  Continues to make downtown Wayne a walkable downtown district
  20. 20. 19 2014-2015 Annual Report Promotion  Publishes monthly online newsletter as well as populate social media sites  Maintains www.downtownwayne.org which features downtown businesses and a comprehensive event calendar as well as available properties.  Obtains media coverage for Main Street happenings  Draws people downtown with special events  Creates shopping and dining guides Advocacy  Works with city officials  Seeks funding to improve downtown district  Attends events such as Michigan Downtown Association’s “Lansing Day” to lobby at the state level  Attends America Walks’ “Walking Summit” in Washington D.C. to lobby at the national level  Conducts formal presentations about downtown issues highlighting downtown Wayne at various conferences including those hosted by Michigan Historic Preservation Network, Michigan Economic Development Corporation, and the Michigan Downtown Association  Works with property owners to guide them through the appropriate rehabilitation of historic storefronts Communication  Publishes column in local newspaper, The Wayne Dispatch  Hosts free networking meetings and events  Serves as an information resource center for businesses, residents, and visitors Education  Provides internship opportunities
  21. 21. 20 2014-2015 Annual Report  Provides stipends for volunteers to attend state and national training seminars/conferences  Facilitates community visioning sessions  Educates the public on topics related to historic preservation Conclusion Wayne Main Street and the city of Wayne has seen incredible progress during our first year of being a Select Level Michigan Main Street community and we are confident that our second year will be even more exciting. Overall, our program has brought in over $90,000 worth of resources to aid in the revitalization of our downtown thanks to our relationship with the Michigan Main Street Center and our dedicated volunteer base. Our collective actions are creating a ripple effect with far reaching impacts to touch the lives of all who have a stake in downtown Wayne today, and for generations to come. Be Involved. Two hours of volunteering can create a street lined with flowers. Be Invested. A $25.00 investment can provide a community event under the stars. Be Together. Together we can enhance appearances, strengthen the downtown economy, and pave the way to an exciting future for downtown Wayne.

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