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Martin Alnes 
Aurore Cassin 
Daria Chebatarova 
Indra Pratama 
Qiong Qi
STRENGTHS WEAKNESSES 
1. 81,735 employees present in 108 countries 
2. The 2 divisions (Pharmaceuticals and Diagnostics) 
add up to their efficiency in decision-making 
process by working under one command. 
3. It is one of the world’s leading supplier of cancer 
medicines and the number one in vitro diagnostics 
company (20% share) 
4. Innovation through a focus on R&D (23% of 
employees) on pharmaceuticals and diagnostics. 
5. Focused on value strategy (i.e. oncology products) 
rather than on volume strategy. 
6. By acquiring American biotech company Genentech 
and Japanese company Chugai pharm, Tucson, 
Ventana, exclusive marketing possibilities for the 
products have arisen. 
1. Some drugs that are patent to Roche are 
massively produced in developed countries and 
are not efficiently distributed in the third world 
countries (like in the case of Tamiflu), thus 
licensing is not fairly utilized. 
2. Imitation of products, e.g. fake medicines 
supplied under brands name affect the brand. 
OPPORTUNITIES THREATS 
1. Strategic agreements with other pharmaceutical 
companies and organizations to develop its 
research as well as significant budget setting for 
R&D 
2. Global penetration through mergers and 
acquisitions 
3. Growth in demand for quality healthcare solutions 
1. Risk of unsuccessful launch of new products 
2. Regulatory environment is becoming more 
severe 
3. Competitors, incl. Siemens, Abbott, Sanofi who 
are developing too.
Strengths 
•Consistent 
Financial 
Performance 
•Strong Patent 
Base 
•Lead Product 
Soliris 
•Wide 
Geographical 
Presence 
Weaknesses 
•Involvement in 
Legal 
Proceedings 
•Third Party 
Dependency For 
Vial Filling 
Opportunitie 
s 
•Pipeline 
Products & 
deals 
•Inorganic 
Growth 
Strategies 
•Demographic 
Trends 
•Orphan Drugs 
designation 
•Emerging 
Markets 
Threats 
•Stringent 
Government 
Regulations 
•Uncertainties in 
R&D 
• (Competitive 
Pressures)
2007 2008 2009 2010 2011E 2012E 
Revenu 
e 
$72.041 
Million 
$259.09 
9 
Million 
$386.8 
Million 
$540.95 
7 
Million 
$775.3 
Million 
$1 
Billion 
Net 
Income 
-$92.29 
Million 
$33.149 
Million 
$295.16 
6 
Million* 
$97.030 
Million 
N/A N/A 
EPS -$2.54 $0.39 $3.26* $1.04 $1.30 $1.67 
Revenu 
N/A 259.65 
e 
% 
Growth 
49.29% 39.85% 43.32% 28.98% 
EPS 
Growth 
N/A N/A 735.90 
% 
-68.1% 25% 28.46% 
Net 
Cash 
- 
$87.288 
Million 
-$1.511 
Million 
$166.30 
2 
Million 
$357.88 
7 
Million 
$444.47 
Million 
(Q3 
2011) 
N/A 
Alexion will finance Enobia with cash and 
$300 million of debt. 
Even if it seems as a big warning sign on the 
surface, it isn’t so. Alexion has good cash flows. 
The stock trades at over 98x trailing 
earnings, and 61x forward earnings. 
Few companies are growing as fast as 
Alexion is, and Soliris is approved for new 
treatments, and new therapies are released, 
growth will accerlerate from here.
Alexion bough Taligen to gain rights to 
their experimental ophthalmology drug for 
the treatment of Age related muscular 
degeneration 
Alexion bought Enobia to gain rights to 
investigative treatment for HPP 
(hypophosphatasia)
If Alexion or their 
third-party 
providers, including 
their product 
vialers, packagers 
and labelers, fail to 
compluy full with 
regulations, 
Government-enforced 
shutdown of 
production 
facilities 
Product 
shortages
On January 26, 2011 Novartis 
Vaccines & Diagnostics Inc filed a 
civil action against Alexion 
Claims willful infringement by Alexion of 
U.S. Patent Novartis seeks monetary 
damages.
Conduct 
additional 
studies 
Failure to 
comply with 
the laws 
Approval for 
Soliris 
Administrative 
sanctions 
Interruption of 
production
 Revenue Enhancement 
Commercial rights on existing orphan drugs, Soliris, in 
40 Countries for Paroxysmal Nocturnal Hemoglobinuria 
(PNH) treatment & in US and EU for Atypical Hemolytic 
Uremic Syndrome (aHUS) 
Potential treatments using “Soliris” for another 8 severe 
& ultra-rare diseases beyond PNH & aHUS 
Patents on new & existing orphan drugs; Soliris, 
Asfotase Alfa, cPMP Replacement Therapy, ALXN 
1102/ALXN 1103, ALXN 1007
 Cost Savings 
 Using Roche’s existing global distribution network. 
 Administrative cost reduction 
Alexion’s SG&A for 2011: USD 308.18 million 
Synergy will provide additional value (assuming WACC of 
8.12% & growth rate of 3.00%) : 
퐔퐒퐃 ퟑퟎퟖ. ퟏퟖ 퐦퐢퐥퐥퐢퐨퐧 
ퟖ. ퟏퟐ%− ퟑ. ퟎퟎ% 
= 퐔퐒퐃 ퟔ, ퟎퟏퟗ. ퟏퟒ 퐦퐢퐥퐥퐢퐨퐧

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Roche SWOT Analysis of Leading Biotech Firm Alexion

  • 1. Martin Alnes Aurore Cassin Daria Chebatarova Indra Pratama Qiong Qi
  • 2. STRENGTHS WEAKNESSES 1. 81,735 employees present in 108 countries 2. The 2 divisions (Pharmaceuticals and Diagnostics) add up to their efficiency in decision-making process by working under one command. 3. It is one of the world’s leading supplier of cancer medicines and the number one in vitro diagnostics company (20% share) 4. Innovation through a focus on R&D (23% of employees) on pharmaceuticals and diagnostics. 5. Focused on value strategy (i.e. oncology products) rather than on volume strategy. 6. By acquiring American biotech company Genentech and Japanese company Chugai pharm, Tucson, Ventana, exclusive marketing possibilities for the products have arisen. 1. Some drugs that are patent to Roche are massively produced in developed countries and are not efficiently distributed in the third world countries (like in the case of Tamiflu), thus licensing is not fairly utilized. 2. Imitation of products, e.g. fake medicines supplied under brands name affect the brand. OPPORTUNITIES THREATS 1. Strategic agreements with other pharmaceutical companies and organizations to develop its research as well as significant budget setting for R&D 2. Global penetration through mergers and acquisitions 3. Growth in demand for quality healthcare solutions 1. Risk of unsuccessful launch of new products 2. Regulatory environment is becoming more severe 3. Competitors, incl. Siemens, Abbott, Sanofi who are developing too.
  • 3. Strengths •Consistent Financial Performance •Strong Patent Base •Lead Product Soliris •Wide Geographical Presence Weaknesses •Involvement in Legal Proceedings •Third Party Dependency For Vial Filling Opportunitie s •Pipeline Products & deals •Inorganic Growth Strategies •Demographic Trends •Orphan Drugs designation •Emerging Markets Threats •Stringent Government Regulations •Uncertainties in R&D • (Competitive Pressures)
  • 4. 2007 2008 2009 2010 2011E 2012E Revenu e $72.041 Million $259.09 9 Million $386.8 Million $540.95 7 Million $775.3 Million $1 Billion Net Income -$92.29 Million $33.149 Million $295.16 6 Million* $97.030 Million N/A N/A EPS -$2.54 $0.39 $3.26* $1.04 $1.30 $1.67 Revenu N/A 259.65 e % Growth 49.29% 39.85% 43.32% 28.98% EPS Growth N/A N/A 735.90 % -68.1% 25% 28.46% Net Cash - $87.288 Million -$1.511 Million $166.30 2 Million $357.88 7 Million $444.47 Million (Q3 2011) N/A Alexion will finance Enobia with cash and $300 million of debt. Even if it seems as a big warning sign on the surface, it isn’t so. Alexion has good cash flows. The stock trades at over 98x trailing earnings, and 61x forward earnings. Few companies are growing as fast as Alexion is, and Soliris is approved for new treatments, and new therapies are released, growth will accerlerate from here.
  • 5. Alexion bough Taligen to gain rights to their experimental ophthalmology drug for the treatment of Age related muscular degeneration Alexion bought Enobia to gain rights to investigative treatment for HPP (hypophosphatasia)
  • 6. If Alexion or their third-party providers, including their product vialers, packagers and labelers, fail to compluy full with regulations, Government-enforced shutdown of production facilities Product shortages
  • 7. On January 26, 2011 Novartis Vaccines & Diagnostics Inc filed a civil action against Alexion Claims willful infringement by Alexion of U.S. Patent Novartis seeks monetary damages.
  • 8. Conduct additional studies Failure to comply with the laws Approval for Soliris Administrative sanctions Interruption of production
  • 9.  Revenue Enhancement Commercial rights on existing orphan drugs, Soliris, in 40 Countries for Paroxysmal Nocturnal Hemoglobinuria (PNH) treatment & in US and EU for Atypical Hemolytic Uremic Syndrome (aHUS) Potential treatments using “Soliris” for another 8 severe & ultra-rare diseases beyond PNH & aHUS Patents on new & existing orphan drugs; Soliris, Asfotase Alfa, cPMP Replacement Therapy, ALXN 1102/ALXN 1103, ALXN 1007
  • 10.  Cost Savings  Using Roche’s existing global distribution network.  Administrative cost reduction Alexion’s SG&A for 2011: USD 308.18 million Synergy will provide additional value (assuming WACC of 8.12% & growth rate of 3.00%) : 퐔퐒퐃 ퟑퟎퟖ. ퟏퟖ 퐦퐢퐥퐥퐢퐨퐧 ퟖ. ퟏퟐ%− ퟑ. ퟎퟎ% = 퐔퐒퐃 ퟔ, ퟎퟏퟗ. ퟏퟒ 퐦퐢퐥퐥퐢퐨퐧