Balfegó is a company strongly committed to its customers and to society in general, in order to sustainably satisfy their expectations, far more than just scrupulously complying with laws and other obligations. Its vision is that future generations can continue to fish responsibly, just as previous generations have done, because the resources used merit an improved attitude to guarantee maximum cost-effectiveness. One of the pillars of the new Balfegó strategy was the implementation of the AuraPortal BPM Suite, as a corporate automation platform for all of its processes, including both administration and production, related to the treatment of tuna. It started by launching several key processes, including: Extraction, Alimentation, Processing and Commercialization.

1. How Balfegó embraced Digital
Transformation to expand its
business to new markets and
guarantee customer satisfaction.
CASE STUDY

2. Contents
Approach
Introduction
Situation
Results

3. In 2002, the Balfegó family
decided to define a new company
strategy by starting a trading
company to sell their own catch
and invest in an innovative
aquaculture project.
INTRODUCTION

4. Balfegó is the main Spanish company devoted
to fishing, aquiculture and sale of bluefin tuna. It
is also the only company in the world to
implement a bluefin tuna traceability system,
which gives the consumer complete visibility
into the product lifecycle from capture to
consumption.
About Balfegó Grup
Leveraging digital technology
to transform business
180+ employees
Their product is served in more than
20 countries worldwide
Introduction

5. Contents
Approach
Introduction
Situation
Results

6. How to leverage technology to
grow the business, meet customer
expectations and protect the
continuity of the species in future
generations.
SITUATION

7. Situation
> Expand to new markets + Increasing complexity
Balfegó wants to expand to new markets.
New markets can be a complex operation as each country has
specific laws and standards that must be respected.

8. Situation
> Ensuring sustainable fishing and respecting habitats:
Balfegó’s vision is for future generations to fish responsibly.
Bluefin tuna is subject to supervision from a regional fishing
organization.
Balfegó is strongly committed to its customers and to society.

9. Contents
Approach
Introduction
Situation
Results

10. Taking a technological leap to
achieve business excellence and
implementing an enterprise-wide
Digital Business Automation
Platform.
APPROACH

11. Approach
Decision made to digitally
transform the company.
Integration with RPA, IoT and
automatic document creation to
optimize processes and assure
compliance.

12. Approach > Extraction process
Optimize
fishing
Mobile Apps and BPM:
Gather data and create
automatic documents.
IoT and BPM:
Check tuna temperature
and assure compliance.
RPA and BPM:
Enter the information
in different web forms.
Integrated with the ships’ GPS system:
register date & position of the ship
and create fishing heat maps.

13. Approach > Temperature control process
Ensure
compliance
with the highest
standards of
quality control
80% of this process is automated with system
tasks that do not require human intervention.
Balfegó can guarantee compliance with
the target country’s quality standards.
It uses a pre-configured business rule
to ensure tuna is valid for each market.
AuraPortal process was created with an
IoT system task to:
- Automatically log temperatures
- Calculate average temperatures
for each phase.

14. Approach > Sales management in Japan
Balfegó implemented a process to penetrate this market
using the AuraPortal Instant Workflow App.
AuraPortal collects data from the Japanese wholesaler
and sends data to the ERP.
The condition and evolution of the tuna is shared with
research centers and universities using RPA.
All information is included in the app (weight, color, fat…)
> Leveraging technology
to expand to new markets

15. Approach > Farm maintenance and feeding
Adjust the supply to the demand
to achieve the best price in the market.
The process has automated feeding quantification
based on indicators and objectives.
Control feeding to make sure the product
adapts to the requirements of each market.

16. Approach > Industrial processing
Optimize
production
Automatic assignment of each piece of tuna fish to
each customer according to weight or fat percentage.
Slaughter execution adapts to the current demand.
Quality control to match customer requirements.
Automatic creation & dispatch of official documentation.

17. Approach > Commercialization process
Constant adaptation of the sales strategy.
Automation of the creation and transmission of reports.
An integrated technology platform delivers
transparency and agility at speed.
Create seamless
customer experiences
Standardize and automate back-end
systems to boost efficiency
Use of external portals.
Use of Business Intelligence to deliver relevant
insights to achieve product and pricing parity.
Integration with the ERP system for automatic invoicing.

18. Contents
Approach
Introduction
Situation
Results

19. Balfegó is the only company in the
world to offer complete traceability of
bluefin tuna from capture to
consumption.
RESULTS

20. Results
The id code ensures the complete
traceability of each tuna piece.

21. Results
Complete traceability of bluefin
tuna from capture to consumption.
Balfegó complies with regulations
in different countries using
Business Rules Engine + IoT.
Information related to the product
is available on Balfegó’s website.
Balfegó optimizes their productivity
to match current demands.
60% of turnover comes from Sales
in Japan and US (new markets).
Balfegó has achieved expansion
to new markets.

22. info@auraportal.com
www.auraportal.com
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