Rural marketing project synopsis

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Rural marketing project synopsis

  1. 1. INTRODUCTIONJharkhand Silk Textile and Handicraft Development Corporation Ltd. (JHARCRAFT) is a govt.of Jharkhand undertaking under Industry Department and is registered under section 26under Companies Act. 1956.The mission henceforth is “Creating opportunities and changinglives”. The acceptance of the products (categorised into primarily 3 divisions mainlySilk, Handicrafts and Handlooms) by the urban people with the help of variouscommunication strategies (either ATL,BTL or TTL) to better suit the target audience or to amacro level converting the non-users to users. The study is in accordance with the traits and strategies required or is presentlybeing practised for brand acceptance and association, leading to final selling. OBJECTIVES OF THE STUDY To understand the products of Jharcraft for better propagation in the markets. Better facilitation of Market and Product Development strategies. Understanding of various factors that help devise a firm’s marketing practices. Marketing communication or Marketing plans for product acceptance among the target audience. METHODOLOGY ADOPTED In-depth study of the organization and its current policies and practices adopted. Quantitative assessment (from the annual report and various secondary sources) and Qualitative analysis (by interacting with various stakeholders). Types of communication and its impact measurement. Types of selling and customer perception gauging. EXPECTED OUTCOME The project will delve into the marketing practices currently employed and its possible outcomes in the market. The remedial measures that ought to be adopted to plug the lacunae (if any) within the present practices for better sales prospect.

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