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Jürgen Lumera (Bosch): What is Needed to Deploy an AR Enterprise Use Case Successfully?
- 1. Augmented World Expo Europe 2017 | Jan Pflüger, Audi AG 19.10.2017 A pragmatic approach to transfer innovative solutions into industrial implementation
- 2. 2 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality From idea… 2 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 3. 3 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality 3 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 …to enthusiasm Audi IT Center of Competence Augmented- & Virtual Reality
- 4. 4 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality …to final result? 4 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 5. 5 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › How to transfer ideas into an enterprise infrastructure › How to implement innovative solutions as a long term challenge What is this talk about? Audi IT Center of Competence Augmented- & Virtual Reality
- 6. 6 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality A personal view 6 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 7. 7 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › establish your network › staying connected to the relevant players Get to know 7 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 8. Sort it out › Listen! › understand › reduce complexity 8 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 9. 9 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › define implementation strategy › address your target group Develop the vision 9 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 10. 10 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › create the experience Make it live! 10 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 11. Approve! › Collect feedback › Check against vision › Rescope if necessary › Transfer into action steps 11 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 12. Part of the big picture? › define implementation path › check against business needs › long term potential / sustainability 12 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 13. 13 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality Know the player! 13 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 14. 14 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › technological › structures & processes Separate dependencies 14 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 15. 15 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › if it does not impact: let it be! Be honest and clear! Quelle: ANKAWÜ / Lizenz 15 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 16. 16 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › tell the story together Go the next steps 16 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 17. 17 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › share your needs › activate your partners Be open! 17 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 18. 18 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › think outside of your box Share your vision! 18 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 19. 19 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality Check the ecosystem! 19 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 20. Allow for changes and failures! › …even at a late stage! › claim for an open culture 20 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 21. 21 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality Keep going! 21 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 22. 22 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality Find your inspiration... › Open Innovation initiatives › Design Thinking › WOL › Business Model Canvas › Social Collaboration › Co Creation › … 22 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 23. 23 Transformation is part of our DNA 23 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 24. 24 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality › Early measurability of new technologies/solutions › Fast realisation of Proof of Concepts and solutions › Common and comprehensive development based on the CoC project platform › Network of partners for a fast Know How and technology transfer Center of Competence Augmented- & Virtual Reality 24 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 25. 26 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality 26 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 The Center of Competence… › is interface and platform for common development in the area of augmented- and virtual reality › Enables access to new technology › connects to adjacent field of action › With an excellent network consisting of › internal partner › and external partner Audi IT Center of Competence Augmented- & Virtual Reality Center of Competence Augmented- & Virtual Reality
- 26. 27 › Technology enabling Plattform › Consulting, Workshops, Networking, Meet ups and projects …is the Network Hub for AR&VR 27 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality Center of Competence Augmented- & Virtual Reality
- 27. 28 › enable innovation! › staying curious! › be authenticate! What drives me? implement innovative solutions 28 Jan Pflüger , AUDI AG | a pragmatic approach to transfer innovative solutions into industrial implementation - AWE Europe 2017 Audi IT Center of Competence Augmented- & Virtual Reality
- 28. Thank you! Audi IT Center of Competence Augmented- & Virtual Reality An example of a practical implementation:
- 29. 30 sdgydfxdfdf
Editor's Notes
- Working in an innovative field or with new technology you are faced with new and great ideas – a lot of posibilities...
- From the idea it starts.. This will be he next big thing! Fire burns - all involved are getting enthusiastic about the possibilities...
- ...but at the end you have to deal with the real results. And to be happy that there is still a light?
- what is this talk about: Not just showing usecases –or yet another VR/AR experience / demonstrator / Pilot There is a Talk of my colleague Mirko and I am thankfull to listen to Jürgens talk before which is much more specific to the process aspects of a succesfull implementation This Talk is about our findings to handle innovation in the field af AR&VR within our company from an personal view think beyond your existing solutions feel responsible to generate new! What are your drivers to implement innovative solutions?
- Next slides emphasize different aspects of the innovation path – from first setup to an implemented solution The following 15 points are my key points on the way from the birth of a new idea / tech solution to implementation into an enterprise infrastructure with its traditional long term existing processes. A common understanding and agreement is necessary to define a clear strategy and goal, keeping the complete ecosystem in mind, derive the focus points and develop solution bricks to keep it alive.
- establish your network Stay connected to the relevant players Establish partnerships (yes also long term could be relevant) try to find your information pipelines / channels!!! Whats happening outside!
- Spend time with your colleagues > listen! Understand the business needs Cluster the business needs Reduce complexity (it is not necessary to have every detail with you) to put it in place (if the big picture is part of your job) > I am not the expert Why should you do this: You need criteria to sort things out > this is the most difficult part of it and they are always changing sort it out ! >now you also know what to keep and why! All theses activities are based on a common goal – there are all part of a big picture – your landscape of activities You have to create this picture / landscape as a base for further steps
- Define implementation strategy Address your target group Communicate clearly the challenges with your potential partner Define the short term story > you need to convince and start NOW!
- Tell your story and let others be part of it through an experience Do not stay on an abstract level or present slide vision Why you should do this – next slide
- approve your assumptions > yes by now we are talking about your assumptions be attentively– collect the feedback check against vision rescope if neccessary concretize your visions (find the right entry point for the next steps) transfer your vision into action (steps)
- define implementation path > you need the full overview after feedback check against business needs will it be a part of the big picture (basic brick) check the long term potential (is it sustainable) > define the next action is relevant to proceed, but not to find out the relevance for the whole story start search for long term partner if you find gaps by now – priorize them (is just a matter of time or do we need actions immediately > develop concepts / have a solution strategy otherwise you are not able to convince and it will be easy to slow down your efforts or kick off the whole project Tell about basic bricks: each topic is part of the picture It is not one project overall > find the basics needed – take care about that and put them toegther at a defined time
- Stay connected to the relevant players > but now it is more precise – your stakeholders internally play the important role for the next acion to take place Understand their needs and actions try to find the hidden obstacles Connect with supporters Plan enough time for this step! They will push you through the process or they make it a pain
- separate clearly between dependencies technological: hardware / software internal processes / methods external dependencies Regulations make it transparent and transferable distribute responsibilities accordingly to their influence helps you to define what part to reach when helps you to communicate internally and externally about your milestones breakdown into doable steps and try to reduce dependencies (if you could start a technical evaluation you do not need to wait for the partner to implement the story) What happens when!
- if it is interesting, but it is interesting only… if it is does not have the potential covering the full story… if it is not an integrative part of the ecosystem.. if it only counts for a limited area in short: if it does not have the impact you expect: let it be!
- do the PoC for the short term action (this allows to check against above) tell the (success) story with your initial partner (this is the short term entry point from step 5 Your partner convince the rest of the world! let the others know why you did it and share your bigger vision get the relevant departments on board – invite them, convince them activate them (it is your part to do this marketing job – use the best available channel to do it (workshop/meeting/external presentation/…) don’t forget to check the needs against the broadened range and reshape if necessary
- share your needs activate your partner do not think you are the sole genius in the world and it is your secret idea with the right partner you speed up your innovation and make it useful for your purpose Dont forget: you already did the first steps and have proove the concept. I often hear it is faster to develop it in small groups far away to avoid discussions (!) and slow downs even at a point where it has to be challenged and integrated It ist faster to develop a „solution“ no one later accepts as a solutiont?
- > think outside your box! Let others think and create too! think in terms of a “standard” you have to integrate, but you are the onliest adaptor of the standard – how much impact would such a standard have? Input from outside would also help to improve your solution >IT is a part of your implementation path!
- in terms of ecosystem the solution must be based on a broad base and deliver the impact told before if there is still a gap – now you need to close it or have a strategy if you could separate it > it must be part of the continuous optimization and integration process keep an eye on moving targets (because now we are talking about many shareholders internally and externally) - always be clear in the decision process and communicate actively Now you deal with a lot of things: Include workers council It Security > concepts Ergonomics and hygenical aspects Legal aspects you must help them understand they are not experts in your field! > you already did it during the process!!! It is your part to support the involved parties and deliver a decision base – the idea was easy-wasn‘t it?
- if there is a reason to change or redefine – do not wait, take action and do it! Make the reason transparent and stay credible it is not about find a culprit Think about the goal of the whole activity: is to improve the business and this should be in the interest of all involved parties So there is no need to be frustrated > it is a part of lessons learned It is allways easy to look back and know it better fail fast fail forward > open communication and living a culture where failures are seen as a chance to improve should be a mandatory base for companies doing innovation
- there is no endpoint! hand over the functional basis in a way other could continue to enhance and established processes for services and so on could be started take care that you are not losing on the last mile > yes it is difficult: the hype is over and there are so many other things to take care and of course: the next big thing waits to be done!
- There are so many initiatives / methods / best practices out there There are a lot of helping instruments/methods and processes – define your way and keep in mind: you always have to redefine it or adjust it – there will be always other parameters and conditions you have to deal with. It is up to the acting people ! and you have to define, shape and drive it.
- Transformation is a part of the company I am working for Change in mindset and culture must be established through the whole company – it is not a top down decision and it needs time. Audi does a lot of different activities to push the transformation also in an transformation of the company culture… Hint: not to claim innovation management and methods for the company > doing it in our area and be part of the big picture!
- CoC with its core business claims! Inhouse consultancy Weighting topics Basic bricks to establish further innovation Starting with a few examples and give hints, advise and support other doing their jobs better …and get also a good feeling in doing the job a new way. > we try to be as pragmatic as possible, but also force to be precise where needed
- Our main business field – as mentioned just a part of the bigger picture My position regarding these technologies: We are information dealer: deliver the right information in the right time in the right context!
- The different layers of the CoC CoC an open house
- Our common understanding Bringing the right people to the right topics or the right technology to the right partner …connect and create! We are acting as an inhouse consultancy agency
- Enable innovation! I do not have to be the innovator! - - - How do you handle innovation / implementation of new technology in your company? What are your basic needs? What are your biggest challenges What do you expect from the industry / your parters in this field?
- Talk VR Training Rollout > Mirko