Marketing automation continues to be the fastest growing CRM category product. However it is invested with adoption challenges. Many a times it turns into a loose canon of wrong targeting, with bad quality data, and swarm of other issues. How can one go about stopping this chaos and unleash the power of the MA tools? This SlideShare addresses these challenges and presents a possible solution. Also read more articles in Marketing Automation from our website www.augentia.com/blog

1. END OF A WRONG ROAD
MARKETING AUTOMATION MISHAPS!
CHAOS

2. THE KILLER APP
Fasten your seat belt,
Marketing Automation is
taking off.
Marketing automation (MA)
continues to be the fastest
growing CRM-related category

3. BUT…
3 5Marketing Automation
Implementation fails
Only 26% fully adopted
the system & less than
25% have integrated well

4. WHY?
Lack of
Bad
Crunch
Gap
Partial

5. RESULT
Effectively 80% shelf-ware.
Used as a glorified email system.
Bad targeting & wrong recommendations.
Data quality ignored “Hello Revenue”.
Nothing personal about it!
Killer app turning into a mishap.

6. REAL LIFE EXAMPLES
We get 5 to 6 communications from the institution,
series of emails, SMS. The reason why many of us
want to stop renewing!
- an AsiaPac Institution
Accidentally sent an email congratulating the
reader on becoming a new parent – to what
appears to be their entire database
-a US photo book service company
Lack of processes to cross-check
messages before being sent out!
-a global food retail
xxxx

7. GROWTH
2 3businesses Increase
MA spend
On the other hand,
MA investments
is on the rise.

8. OVER PROMISING
CLOUD COMES WITH
RAINBOW TOO…
LEAD
INCREASE BY
200%
PREDICTIVE
INTELLIGENCE FROM
DAY 1
NURTURING
INCREASES REVENUE
BY 120%
AUTO GENERATE
CONTENT!

9. RESULT?
Marketing Automation Adoption
Leads to Chaos...
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Over promised & under delivered

10. WHY BOTHER?
If you are in the business of
Marketing Science
that helps organizations to automate
and deliver data-driven marketing
that enhances brand credibility
by increasing customer relevance
that boosts organizational revenue
by offering highly personalized experience
you are increasingly going to
face the marketing automation mishaps

11. DICHOTOMY
How to Jump high?
Chained by challenges

12. WHAT TO DO?
How to end
How to end it?
Chaos...
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interested in
?

13. HOW TO END THE
CHAOS?
Managed Marketing?

14. WHAT MANAGED MARKETING DO?
The first is to bridge
Marketing Automation Skill
Gap.
Whooping 30% talent gap in
the marketing automation
area from the agency side
Domain experts not Product jockeys
Integrators not coders
Content creators not Email junkies
1

15. HOW FAR MANAGED MARKETING GO?
Implement
Pilot
Maintain & Improve
MA services
End-to-end.
The second is to offer
Pilot on behalf
Iterative adoption
Implement
2
Never takeoff
unless you are sure
of landing!

16. IS MANAGED MARKETING EFFICIENT?
and thirdly to get
MA services in quickest time &
optimal costs.
3
Over 75% of B2B marketers
confirmed it took more than
6 months to implement MA

17. MANAGED MARKETING BENEFITS
Managed Marketing Partner
What
Marketing Consultants
on-demand - to scale,
Efficient services at
Attractive costs
Implement & Operate
End-to-end services
Scaling up your marketing
automation usage
is within your reach!
Ideally bring to you?
and product neutral

18. THE HOW PART
models?
How flexible are
Understand your
objectives and
setup MA tool
All as left +
run campaigns
at your behest
All as left +
train as we deliver
and transfer
Setup & Transfer
Setup & Operate
Setup, Operate
& Transfer
Progressive implementation is
preferred by organizations as it
helps raise the usage levels
Managed Marketing

19. GET STARTED
Back to back order
Simple Signup
PublishedPrices
Single pager agreement
Engagement manager
Attractive prices
Add your margins
No minimums
Scale as you grow
Managed Marketing partner
Joining hands with a
should be simple.

20. IF YOU WANT TO GO FAR,
GO WITH OTHERS.
Proverb
YOU ARE IN GOOD COMPANY

21. Article sponsored by: