To avoid being lost from the beginning, we will start by explaining what an event management platform is. These all-in-one platforms support you in organizing your event to simplify your life so that you can focus more on high-value-added tasks.

1. WHAT
FUNCTIONALITIES
FOR AN EVENT
MANAGEMENT
PLATFORM?
Bouquet Garni Events
June 15, 2022
5 min read

2. To avoid being lost from the beginning,
we will start by explaining what an
event management platform is. These
all-in-one platforms support you in
organizing your event to simplify your
life so that you can focus more on
high-value-added tasks.
Indeed, they help you save time on all
aspects of your event, during
registrations, promotions, animations,
and calculation of your ROI… And all
these thanks to a single platform. This
avoids multiplying the tools to optimize
the budget. In addition, you will fully
comply with the General Data
Protection Regulations because the
data is centralized following a single
registration. Real little gems, which
event organizers cannot do without
once they have tested them! ?

3. ERGONOMICS
This is not a feature in its own right, but
it remains a significant point when
choosing the solution.
Why? Simply because you will use the
tool on a daily basis
and that its primary purpose is to save
you time. As complete as it is, a
platform that requires you 30 minutes
of research to find a feature will not be
fully useful.
In addition, most companies offering
this type of technology have developed
a large accounts approach. Thus, you
will be sure to obtain a tool specifically
adapted to your problems if your
company expresses the need for it

4. DESIGN
First, the platform must allow you to
follow the budgeting of your event.
In addition to avoiding unpleasant
surprises, this will allow you to save
money and make the best decisions
for the smooth running of the event
and your business.
In a second step, you must also
(which seems logical) be able to fill in
all the general information of the event
only once. So you can reuse them for
your entire communication process..

5. Create a dedicated
website
1.
MANAGEMENT AND
COMMUNICATIONS
The whole point of an all-in-one
platform lies in fully managing your
event within the same environment. In
particular, you must be able to carry
out all the steps before participation.
As with a date, the first impression is
always the right one!
To attract your future participants, the
management platform must allow you
to create a beautiful dedicated site
presenting your event, including a
registration form.

6. 2. Design and send invitation
emails
This is the same problem as for the
website. Email is one of the first
contact points between your event
and your guests. Here too, make a
good impression with a design email
that you can send to your contact
database from the platform. All the
interest lies in using a builder,
allowing you to visualize your
communication's design in real-
time.

7. 3. Track the activity of your
guests
Did they confirm, open your
communications, or use the app? A
good event management platform
should allow you to follow the
activity of your guests to relaunch,
for example, those who have not
confirmed their participation or
opened your emails.

8. The platform must facilitate
guests' access to your event,
thanks to a badge system, for
example. You must also manage
this from a mobile application
linked to your back office to keep
a real-time eye on the people
registered.
4. Manage check-in