The document describes a business plan for an appointment scheduling SAAS application. The cloud-based app would help sales, marketing, and other professionals organize their calendars and appointments. Key features would include integrations, an intuitive UI, browser compatibility, analytics, and admin panels. The product aims to address issues like missed appointments and unorganized schedules. It offers cost-effective solutions like company branding and email/website integrations. The founder aims to raise $5,000 in funding to develop the app and market it over the first 6 months, targeting 2,000 subscriptions. Revenue is projected at $40,000 in the first year.

1. Appointment Scheduler
Hi All, I am working on a business plan and currently in a seed phase. I’m looking to raise fund for
upcoming software startup company.
What is the product?
A cloud based SAAS application designed to help sales, marketing and other professionals that need to
organize their calendar and appointments.
More on product features:
Scope for integrations : Mail clients, customer sites etc.
UI Design : As it’s a consumer application, the design needs to be extremely attractive and
intuitive.
Browser compatibility : IE, firefox, chrome.
Analytics integrations : Ad management and traffic analytics
Technology : Industry best
Admin Panel : Features in the admin panel.
o Admin for users
o Sending a Quick Invitation
o Sending invitations for recurring activities
o Creating an Activity

2. o Connecting your Outlook calendar (optional)
o Connecting your Google calendar (optional)
o Using with Salesforce (optional)
o Appointment inbox
o My account with personal info
o Appointment rules
o Change email/ password
o Company Logo
o Subscription info
o Help section
Admin for application administrator
o Manage subscription
o Ad/banner management
o And other basic functionalities.
Mobile App : What all features do we need in the mobile applications as against the web
product
Appointment confirmation, quick invitation.
Mobile App: Which all platforms we need to support for mobile – iOS, Android, Windows…
Pain Area of professionals:
No show on scheduled appointments.
Don’t remember meeting that was planned.
No organize meeting schedule.
No easy method to show availability.
High cost
What is the unique value proposition?
Cost and feature such as company branding, website integration, email integration, sms and email alerts
make it unique.
What is the market opportunity?
a) Simplify appointments
b) Market is very large since most of the professionals will find this tool very useful.
c) More and more email marketing is current practice and hence this tool is an essential to start a
dialogue from the recipient.
How do you make money?
We will make money from two ways.
Selling subscription plan

3. Ad/banner marketing
What is the strategy?
So far I have managed to work on developing the application, cost, marketing plans and idea on
capturing market.
First 2 month designing and developing tool and fixing bug and making it LIVE!
Next 3 months, marketing it via social media, email campaign, sales call.
Target is min 2000 subscription in first 3 months.
How do you sale or market your product service?
Product has the capability to make it viral itself. Say 1 customer purchases this application and integrate
this tool to his/her email. So whenever he sends email to anyone he is also marketing our product.
Other ways are marketing it via social media, email campaign, sales call.
How much capital is needed/intended to raise?
2.5 lac Rupees (5000 USD)
What is the projected financials for the company?
Around 20 lac Rupees (40000 USD) Rupees revenue for the first financial year.
What is the preliminary valuation of the company?
Valuation will be done by Chartered Accountant and I intend to sell 49 percent of value to
buyers/funders.
Prepared by: Vikas Sharma
For more details email me at rusellarnold_ch@yahoo.com
OR Call me on +91 9870494625