This document summarizes the services provided by an integrated digital marketing agency. They offer specialized expertise in search engine marketing, social media marketing, content development, brand strategy, analytics, and paid media. The agency prides itself on thorough analysis, strategic planning, execution of plans, ongoing reporting and optimization. It provides case studies demonstrating success in rebranding a restaurant, launching a new stroller product, shifting a denim brand's voice, and establishing the digital presence for a startup food brand. The agency aims to help clients achieve goals around engagement, acquisition, conversion and retention.

1. DIGITAL MARKETING

2. WHO WE ARE
AN INTEGRATED TEAM OF SPECIALISTS & STRATEGISTS

3. SEARCH ENGINE
MARKETING
Our thorough approach to search
engine marketing (SEM) offers
hands-on, specialized consultation
focusing on Search Engine
Optimization (SEO) & Pay Per Click
(PPC) Management.
SOCIAL
MEDIA
Our team has mastered delivering &
executing initiative-based, social
media strategies across the top
social networks – Facebook,
YouTube, Twitter, Instagram, Pinterest
& more..
CONTENT
DEVELOPMENT
Through a blended approach, we
help your company discover its brand
positioning & voice, and then develop
an integrated content strategy for
targeted distribution across several
platforms.
BRAND
STRATEGY
After analyzing your brand’s audience
& competitors, we create a brand
strategy for how to position your
messaging & target your strengths to
obtain the best online brand
impression
ANALYTICS
From Google Analytics to Facebook
Insights, our team prides ourselves in
making our client reports as
integrated & comprehensive as
possible
PAID
MEDIA
Through research, strategizing &
optimizing, we create successful
display & search engine advertising
campaigns, social media paid
strategies & retargeting campaigns
through Google Adwords & Adroll

4. WE HAVE PROUDLY WORKED FOR THE FOLLOWING CLIENTS

5. OUR PROCESS

6. EXECUTE
Resources & timing is key to
the efficiency of marketing
efforts. We work with your
key stakeholders & partners
to execute.
REPORT
&
OPTIMIZE
An opportunity can present
itself within the data. We look
for those opportunities by
providing reporting on key
learnings and actionable
insights to optimize.
STRATEGIZE
&
PLAN
Our plans are created with
calculated tactics that
approach your targeted
audience, user, consumer,
or customer.
ANALYZE
&
ASSESS
We believe that data and
insights can help to fuel
strategic plans and make
informed business decisions
and assess and analyze your
digital landscape.

7. ENGAGEMENT
ACQUISITION
CONVERSION
RETENTION
WHERE IS
YOUR BRAND
POSITIONED?
The best approach for digital starts by
prioritizing what defines “success.” It’s about
defining objectives and ensuring the right goals
& KPIs are laddering back up to objectives.

8. CASE STUDIES

9. CLIENT
MANAGEMENT AT THE MONTAGE BEVERLY HILLS SOUGHT A NEED TO CHANGE
THE BRANDING OF “SCARPETTA BEVERLY HILLS” TO “SCARPETTA LOS ANGELES”
HOPING TO ATTRACT A WIDER AUDIENCE AND SHIFT PERCEPTIONS.
CATEGORY
Integrated Digital Marketing, Social Media, Re-Branding, Content Production,
Influencer Outreach, Event Marketing of Food/Restaurants
CASE
Realizing the need to embody a “Los Angeles” local-aspect, the restaurant didn’t
switch locations but rather renamed itself across all Social Media channels as well as
rebranded with the hashtag #ScarpettaLA. Further distancing itself from the more
expensive stereotype of “Beverly Hills,” Scarpetta launched a Happy Hour menu, an
affordable introduction to the famous food & quality of service that is known to all
Scarpetta restaurants nationwide. Working collaboratively with PR efforts, Buzzsmith
social media team raised awareness by strategic coverage and content production of
the Happy Hour menu as well as maintaining ongoing conversations with key
influencers to amplify messaging & further engagement with the brand. In addition to
delivering editorial calendars, community management, asset development, and
strategic reporting, Buzzsmith developed recurring Influencer Dinners at the Chef’s
Counter — further shedding light on the intimate, localized aspect of Scarpetta LA by
inviting influential members of the community for a heightened shareable experience.
RESULTS
• Top keywords shifted for “Scarpetta Beverly Hills” to “Scarpetta LA”
• Influencer Dinner raised awareness adding usage of the hashtag #ScarpettaLA
• Growth on Facebook; Growth on Twitter; Growth on Instagram
• Popularity in Happy Hour initiative with integrated PR coverage supported by Social
Media conversations on Twitter & Instagram
• Montage Beverly Hills General Manager reported that “more checks” have been cut
during Happy Hour
SCARPETTA LA

10. CLIENT
BUGABOO IS ONE OF THE WORLD’S MOST COVETED STROLLER FASHION BRANDS. ITS
ICONIC LOGO AND STATE-OF-THE-ART WHEELS ARE COMMONLY SEEN ON SIDEWALKS
THROUGHOUT THE WORLD. WITH AN ALREADY STRONG PR AND MEDIA PRESENCE
MAINLY DUE TO A-LISTED CELEBRITIES PUSHING A BUGABOO, NOT TO MENTION THE
GROWING NUMBER OF FASHION-FORWARD MOMS AND STYLISH DADS IN
METROPOLITAN CITIES, BUGABOO IS A MODERN BRAND THAT EMBRACES INNOVATIVE
TECHNOLOGY AND DESIGN.
CATEGORY
Campaign, Social Media, Media, Analytics
CASE
With the launch of the BUGABOO Cameleon3, Buzzsmith designed a program for Bugaboo
that targets new audiences, produces the right messaging, and engages conversations on
websites, blogs, and social networks. 3 for 30 recruited fifteen influential bloggers and
social influencers to try the Cameleon3 for 30 days. The program targeted bloggers and
social influencers that were: 1) A brand and personality fit that aligned with the brand’s
positioning 2) Each with a high traffic volume to their blog and/or healthy social media
following
RESULTS
• 17.8 million impressions were gained in the course of 3 months
• Prior to the campaign, US engagement ranked 4th on Facebook, after the campaign, US
audience engagement ranked 1st beating Europe and Australia where there was an
already strong fan-base
• Leading referring sites to Bugaboo.com shifted from Craigslist Sites to TheDaybookBlog
(one of our 3 for 30 bloggers) and Facebook
• Referring traffic on Bugaboo.com increased by 33% as a result of the campaign
• Organic keywords for “Bugaboo Cameleon” and “Bugaboo Cameleon 3” grew
• Buzzsmith & Bugaboo nominated for a 2013 Social Bees Award
BUGABOO

11. CLIENT
PREMIUM DENIM COMPANY GENETIC WAS SEEKING TO REDEFINE THEIR
BRAND VOICE WITH THE “BE YOU PROJECT” A VIDEO AIMED TO SHIFT
CONVERSATION AND BRAND LOOK+FEEL
CATEGORY
Campaign, Social Media, Media, Analytics
CASE
GENETIC wanted to shift from their typical celebrity, pop culture influence to a
more meaningful focus on the truths of a woman. This was accomplished
successfully with the help of Buzzsmith’s video marketing strategy + SEO team.
In conjunction with the launch of their video, Genetic also relaunched a fresh
new site design featuring the video spanning across widescreen on the site
RESULTS
• 14,755 views on YouTube since launching in mid-May
• Hashtag #BeYouProject received over 1.2 Million exposure on Twitter on the
first 3 days
• OVERALL: Brand excelled in shifting conversation and associating a new “girl”
-- Tasya Van Ree, an edgy spoken word artist whose influence on Instagram
quickly turned into a loyal fanbase for Genetic
GENETIC DENIM

12. CLIENT
A WELL RESPECTED AND HIGHLY INVESTED IN CPG STARTUP WITH BACKERS
FROM THE FOUNDERS OF TWITTER TO BILL GATES, THIS GROUND-BREAKING
MEAT ALTERNATIVE COMPANY WAS LACKING A FIRM FOUNDATION OF DIGITAL
MARKETING
CATEGORY
Content Development, Digital Marketing, Community Management, Campaign
CASE
Buzzsmith vetted candidates for Beyond Meat’s digital marketing position while at
the same time, fulfilled the duties of community management, site development,
and overall digital marketing advisement.
We also identified the need to grow awareness while at the same time develop
content that would provide long-tail SEO traffic. Buzzsmith set out create a Chicken
Recipe Program that would help Beyond Meat rank around keywords
RESULTS
• Facebook, Twitter, Instagram, and Pinterest maintains a steady growth and
awareness factor that is in line with a strategic objective; not existing just for the
sake of being online
• Optimized content and educated brand on best practices in order to maintain
• While Buzzsmith is continuing monitoring of social media awareness and
conversation, the brand has began structuring their digital marketing department
in house leaving Buzzsmith the opportunities to propose and execute strategic
campaigns for added awareness and engagement
• A user generated and curated recipe program that helped Beyond Meat to rank
on the 1st page for “Vegan Chicken Recipes” and “Vegetarian Chicken Recipes”
BEYOND MEAT

13. THANK YOU
CONTACT INFO
Denise Garciano Nafarrete
denise.nafarrete@buzzsmith.com