SlideShare a Scribd company logo

Market Strategy

•Download as PPT, PDF•
•
A
Atma999
BusinessTechnology
1 of 20
Marketing Strategy MR 506 Marketing Concepts and Strategies
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Marketing Strategy Should: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Product Development ,[object Object],[object Object],[object Object],[object Object]
Target Market Group of persons for whom a firm creates and maintains a product mix that specifically fits the needs and preferences of that group.
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Determined by the market share, competition, material costs, product identity and the customer's perceived value of the product.
Place ,[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object]
4 C's Customers • Market segmentation • Purchase criteria used by customers
Competition • What is the market share of the company? • What is the market position? • What is their cost position? • What are the market advantages?
Cost • What is the cost policy? • What’s the cost formation?
Capabilities • What resource does the company have? • What is the internal organization? • What is the production system?
SWOT Provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.
Market Scope ,[object Object],[object Object],[object Object],[object Object]
Multi Market ,[object Object],[object Object],[object Object]
Total Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Successful Marketing Strategy: ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object]

Recommended

Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Kotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersKotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersNadia Tantuco
 
Porter Competitive Advantage Strategy
Porter Competitive Advantage StrategyPorter Competitive Advantage Strategy
Porter Competitive Advantage StrategyWisnu Dewobroto
 
Chapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchChapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchNishant Agrawal
 
Customer Relationship And Strategic Planning Marketing
Customer Relationship And Strategic Planning MarketingCustomer Relationship And Strategic Planning Marketing
Customer Relationship And Strategic Planning MarketingZoha Qureshi
 
Market Segmentation and Positioning
Market Segmentation and PositioningMarket Segmentation and Positioning
Market Segmentation and PositioningAsia Pacific Marketing Institute
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanMal Mai
 
STP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningSTP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningTribhuvan University
 

Recommended

Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Kotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersKotler's Marketing Management: Connecting with Customers
Kotler's Marketing Management: Connecting with CustomersNadia Tantuco
 
Porter Competitive Advantage Strategy
Porter Competitive Advantage StrategyPorter Competitive Advantage Strategy
Porter Competitive Advantage StrategyWisnu Dewobroto
 
Chapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchChapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchNishant Agrawal
 
Customer Relationship And Strategic Planning Marketing
Customer Relationship And Strategic Planning MarketingCustomer Relationship And Strategic Planning Marketing
Customer Relationship And Strategic Planning MarketingZoha Qureshi
 
Market Segmentation and Positioning
Market Segmentation and PositioningMarket Segmentation and Positioning
Market Segmentation and PositioningAsia Pacific Marketing Institute
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanMal Mai
 
STP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningSTP: Segmentation, Targeting and Positioning
STP: Segmentation, Targeting and PositioningTribhuvan University
 
Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerChp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerMohammed Razib
 
Consumer buying behavior & Process
Consumer buying behavior & ProcessConsumer buying behavior & Process
Consumer buying behavior & ProcessAamir Mirza
 
Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand EquityMRF Limited (www.mrftyres.com)
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...Choudhry Asad
 
Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2ahmed waly
 
Identifying Market Segments and Target
Identifying Market Segments and TargetIdentifying Market Segments and Target
Identifying Market Segments and TargetCandy Drilon
 
The Nature of Strategic Management
The Nature of Strategic ManagementThe Nature of Strategic Management
The Nature of Strategic ManagementNoel Buensuceso
 
Chap 9
Chap 9Chap 9
Chap 9appu george
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and TargetsNishant Agrawal
 
Chapter 3 - Markets and Competitive Space
Chapter 3 - Markets and Competitive SpaceChapter 3 - Markets and Competitive Space
Chapter 3 - Markets and Competitive SpaceEyya Ahmed
 
Strategic Management models and diagrams
Strategic Management models and diagramsStrategic Management models and diagrams
Strategic Management models and diagramshttp://www.drawpack.com
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
Principles of Marketing Chapter 2
Principles of Marketing Chapter 2Principles of Marketing Chapter 2
Principles of Marketing Chapter 2Dr. John V. Padua
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsChoudhry Asad
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategyPh.D (c) Turan Suleymanov
 
5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notesShruti Jhunjhunwala
 
4 A's of marketing
4 A's of marketing4 A's of marketing
4 A's of marketingNeeti Naag
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorHisham Salah, MBA, PMD
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsSumit Pradhan
 
Chap003 markets and competitive space
Chap003 markets and competitive spaceChap003 markets and competitive space
Chap003 markets and competitive spacemustafa910
 
Marketing strategy cravens piercy
Marketing strategy cravens piercyMarketing strategy cravens piercy
Marketing strategy cravens piercyZaka Ul Hassan
 

More Related Content

What's hot

Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerChp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerMohammed Razib
 
Consumer buying behavior & Process
Consumer buying behavior & ProcessConsumer buying behavior & Process
Consumer buying behavior & ProcessAamir Mirza
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...Choudhry Asad
 
Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2ahmed waly
 
Identifying Market Segments and Target
Identifying Market Segments and TargetIdentifying Market Segments and Target
Identifying Market Segments and TargetCandy Drilon
 
The Nature of Strategic Management
The Nature of Strategic ManagementThe Nature of Strategic Management
The Nature of Strategic ManagementNoel Buensuceso
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and TargetsNishant Agrawal
 
Chapter 3 - Markets and Competitive Space
Chapter 3 - Markets and Competitive SpaceChapter 3 - Markets and Competitive Space
Chapter 3 - Markets and Competitive SpaceEyya Ahmed
 
Strategic Management models and diagrams
Strategic Management models and diagramsStrategic Management models and diagrams
Strategic Management models and diagramshttp://www.drawpack.com
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
Principles of Marketing Chapter 2
Principles of Marketing Chapter 2Principles of Marketing Chapter 2
Principles of Marketing Chapter 2Dr. John V. Padua
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsChoudhry Asad
 
5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notesShruti Jhunjhunwala
 
4 A's of marketing
4 A's of marketing4 A's of marketing
4 A's of marketingNeeti Naag
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorHisham Salah, MBA, PMD
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsSumit Pradhan
 

What's hot (20)

Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerChp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customer
 
Consumer buying behavior & Process
Consumer buying behavior & ProcessConsumer buying behavior & Process
Consumer buying behavior & Process
 
Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand Equity
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
 
Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2Market segmentation & targeting lecture 2
Market segmentation & targeting lecture 2
 
Identifying Market Segments and Target
Identifying Market Segments and TargetIdentifying Market Segments and Target
Identifying Market Segments and Target
 
The Nature of Strategic Management
The Nature of Strategic ManagementThe Nature of Strategic Management
The Nature of Strategic Management
 
Chap 9
Chap 9Chap 9
Chap 9
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targets
 
Chapter 3 - Markets and Competitive Space
Chapter 3 - Markets and Competitive SpaceChapter 3 - Markets and Competitive Space
Chapter 3 - Markets and Competitive Space
 
Strategic Management models and diagrams
Strategic Management models and diagramsStrategic Management models and diagrams
Strategic Management models and diagrams
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
 
Principles of Marketing Chapter 2
Principles of Marketing Chapter 2Principles of Marketing Chapter 2
Principles of Marketing Chapter 2
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes
 
4 A's of marketing
4 A's of marketing4 A's of marketing
4 A's of marketing
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
 

Viewers also liked

Chap003 markets and competitive space
Chap003 markets and competitive spaceChap003 markets and competitive space
Chap003 markets and competitive spacemustafa910
 
Marketing strategy cravens piercy
Marketing strategy cravens piercyMarketing strategy cravens piercy
Marketing strategy cravens piercyZaka Ul Hassan
 
Chap008
Chap008Chap008
Chap008ays365
 
Market driven+strategy
Market driven+strategyMarket driven+strategy
Market driven+strategyAli Aslam
 
Target market strategies
Target market strategiesTarget market strategies
Target market strategiesVIJAY KAMBOJ
 
Imperatives for market driven strategy
Imperatives for market driven strategyImperatives for market driven strategy
Imperatives for market driven strategyraju07a
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Kuala Lumpur, Malaysia
 
M11 L1 Promotional Strategies
M11 L1 Promotional StrategiesM11 L1 Promotional Strategies
M11 L1 Promotional StrategiesNCVPS
 
Madadsmedia: Top 5 Digital Marketing Trends for 2015
Madadsmedia: Top 5 Digital Marketing Trends for 2015Madadsmedia: Top 5 Digital Marketing Trends for 2015
Madadsmedia: Top 5 Digital Marketing Trends for 2015Madads Media
 
Marketing Law Firm Ethically in India ( in form of New Product Strategy)
Marketing Law Firm Ethically in India ( in form of New Product Strategy)Marketing Law Firm Ethically in India ( in form of New Product Strategy)
Marketing Law Firm Ethically in India ( in form of New Product Strategy)Monal Chaglani
 
Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]Md. Abdur Rakib
 

Viewers also liked (20)

Chap003 markets and competitive space
Chap003 markets and competitive spaceChap003 markets and competitive space
Chap003 markets and competitive space
 
Marketing strategy cravens piercy
Marketing strategy cravens piercyMarketing strategy cravens piercy
Marketing strategy cravens piercy
 
Chap001
Chap001Chap001
Chap001
 
Chap008
Chap008Chap008
Chap008
 
Market driven+strategy
Market driven+strategyMarket driven+strategy
Market driven+strategy
 
Contents of book
Contents of bookContents of book
Contents of book
 
Marketing Strategy
Marketing StrategyMarketing Strategy
Marketing Strategy
 
Target market strategies
Target market strategiesTarget market strategies
Target market strategies
 
Imperatives for market driven strategy
Imperatives for market driven strategyImperatives for market driven strategy
Imperatives for market driven strategy
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.
 
Marketing chapter 2
Marketing chapter 2Marketing chapter 2
Marketing chapter 2
 
Chap003
Chap003Chap003
Chap003
 
M11 L1 Promotional Strategies
M11 L1 Promotional StrategiesM11 L1 Promotional Strategies
M11 L1 Promotional Strategies
 
Lecture Two
Lecture TwoLecture Two
Lecture Two
 
Lecture Three
Lecture ThreeLecture Three
Lecture Three
 
Madadsmedia: Top 5 Digital Marketing Trends for 2015
Madadsmedia: Top 5 Digital Marketing Trends for 2015Madadsmedia: Top 5 Digital Marketing Trends for 2015
Madadsmedia: Top 5 Digital Marketing Trends for 2015
 
Marketing Law Firm Ethically in India ( in form of New Product Strategy)
Marketing Law Firm Ethically in India ( in form of New Product Strategy)Marketing Law Firm Ethically in India ( in form of New Product Strategy)
Marketing Law Firm Ethically in India ( in form of New Product Strategy)
 
Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]Report on Strategic Marketing Chapter Review [Elegant (VI)]
Report on Strategic Marketing Chapter Review [Elegant (VI)]
 
Mountain Dew
Mountain DewMountain Dew
Mountain Dew
 
Conferencia Marketing Digital Instituciones Educativas
Conferencia Marketing Digital Instituciones EducativasConferencia Marketing Digital Instituciones Educativas
Conferencia Marketing Digital Instituciones Educativas
 

Similar to Market Strategy

MF Strategic Marketing Slides Chapter 1
MF Strategic Marketing Slides Chapter 1MF Strategic Marketing Slides Chapter 1
MF Strategic Marketing Slides Chapter 1FuNk IN
 
Marketing Plan Strategic Development
Marketing Plan Strategic DevelopmentMarketing Plan Strategic Development
Marketing Plan Strategic DevelopmentFred Burkhardt
 
As unit 2 marketing objectives
As unit 2 marketing objectivesAs unit 2 marketing objectives
As unit 2 marketing objectivesPatrick Rubix
 
Marketing Overview
Marketing OverviewMarketing Overview
Marketing OverviewMark Young
 
SM htmch08thirded.pdf
SM htmch08thirded.pdfSM htmch08thirded.pdf
SM htmch08thirded.pdfDjula1
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategySakthivel R
 
Targetting and positioning 2
Targetting and positioning 2Targetting and positioning 2
Targetting and positioning 2StudsPlanet.com
 
Corporate marketing service
Corporate marketing serviceCorporate marketing service
Corporate marketing serviceclicksbazaar
 
Marketing management - Marketing mix - Role of Marketing
Marketing management - Marketing mix - Role of Marketing Marketing management - Marketing mix - Role of Marketing
Marketing management - Marketing mix - Role of Marketing Arunagiri N
 
Marketing strats chap 2 .ppt
Marketing strats chap 2 .pptMarketing strats chap 2 .ppt
Marketing strats chap 2 .pptMalik911098
 
REPORTING-GROUP-2-OCTOBER-5-2022.pptx
REPORTING-GROUP-2-OCTOBER-5-2022.pptxREPORTING-GROUP-2-OCTOBER-5-2022.pptx
REPORTING-GROUP-2-OCTOBER-5-2022.pptxMattChristianAustria2
 
Marketing management dr. raafat shehata
Marketing management dr. raafat shehataMarketing management dr. raafat shehata
Marketing management dr. raafat shehataRaafat Youssef Shehata
 

Similar to Market Strategy (20)

MF Strategic Marketing Slides Chapter 1
MF Strategic Marketing Slides Chapter 1MF Strategic Marketing Slides Chapter 1
MF Strategic Marketing Slides Chapter 1
 
What is strategy
What is strategyWhat is strategy
What is strategy
 
Marketing Plan Strategic Development
Marketing Plan Strategic DevelopmentMarketing Plan Strategic Development
Marketing Plan Strategic Development
 
As unit 2 marketing objectives
As unit 2 marketing objectivesAs unit 2 marketing objectives
As unit 2 marketing objectives
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
 
Ent300 Module08
Ent300 Module08Ent300 Module08
Ent300 Module08
 
Marketing Overview
Marketing OverviewMarketing Overview
Marketing Overview
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
SM htmch08thirded.pdf
SM htmch08thirded.pdfSM htmch08thirded.pdf
SM htmch08thirded.pdf
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategy
 
Targetting and positioning 2
Targetting and positioning 2Targetting and positioning 2
Targetting and positioning 2
 
Corporate marketing service
Corporate marketing serviceCorporate marketing service
Corporate marketing service
 
Plan de mk
Plan de mkPlan de mk
Plan de mk
 
Marketing management - Marketing mix - Role of Marketing
Marketing management - Marketing mix - Role of Marketing Marketing management - Marketing mix - Role of Marketing
Marketing management - Marketing mix - Role of Marketing
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing strats chap 2 .ppt
Marketing strats chap 2 .pptMarketing strats chap 2 .ppt
Marketing strats chap 2 .ppt
 
Strategic choice
Strategic choiceStrategic choice
Strategic choice
 
tourism plan (2)
tourism plan (2)tourism plan (2)
tourism plan (2)
 
REPORTING-GROUP-2-OCTOBER-5-2022.pptx
REPORTING-GROUP-2-OCTOBER-5-2022.pptxREPORTING-GROUP-2-OCTOBER-5-2022.pptx
REPORTING-GROUP-2-OCTOBER-5-2022.pptx
 
Marketing management dr. raafat shehata
Marketing management dr. raafat shehataMarketing management dr. raafat shehata
Marketing management dr. raafat shehata
 

Recently uploaded

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 

Recently uploaded (20)

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 

Market Strategy

  • 1. Marketing Strategy MR 506 Marketing Concepts and Strategies
  • 2.
  • 3. Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
  • 4.
  • 5.
  • 6. Target Market Group of persons for whom a firm creates and maintains a product mix that specifically fits the needs and preferences of that group.
  • 7.
  • 8. Pricing Determined by the market share, competition, material costs, product identity and the customer's perceived value of the product.
  • 9.
  • 10.
  • 11. 4 C's Customers • Market segmentation • Purchase criteria used by customers
  • 12. Competition • What is the market share of the company? • What is the market position? • What is their cost position? • What are the market advantages?
  • 13. Cost • What is the cost policy? • What’s the cost formation?
  • 14. Capabilities • What resource does the company have? • What is the internal organization? • What is the production system?
  • 15. SWOT Provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.