2. ABOUT SMALL FINANCE BANK
Small finance bank is a specific
segment of banking created by
RBI under the guidance of
government of India
The SFBs (Small finance bank)
are required to open at least
25% of its branches in a financial
year in unbanked rural areas,
similar to the scheduled
commercial banks.
The Small finance banks are
required to extend 75% of its
ANBC (Adjusted Net Bank
Credit) to priority sector,
whereas the SCBs (Scheduled
Commercial Banks) extend
ANBC to priority sector..
The prime objective of a small
finance bank is to undertake
basic banking activities of
acceptance of deposits and
lending to unserved and
underserved sections of
the population.
3. ABOUT AU SMALL FINANCE BANK
Au Financiers was established in 1996. Headquartered in Jaipur, Rajasthan, the retail-focused Non-
Banking Finance Company for two decades provided speedy and customised financial solutions to rural
and urban population.
After bagging the Small Finance Bank (SFB) license in 2015, Au Financiers commenced its journey as an
SFB on 19th April 2017. In the same year, it got the Scheduled Bank status on 1st November and became
a Fortune India 500 Company.
Throughout its journey from an NBFC to a Bank, it has focused on solutions, based on the evolving needs
of its customers.
In 2021, the Bank became the Largest Small Finance Bank of the country and evolved its positioning from
‘Chalo Aage Badhein’ to ‘Badlaav Humse Hai’.
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5. The vision of this bank is to be the world’s most
trusted retail bank and devoted employer that
is admired as the representation of financial
inclusion and economic success ordinary people
do extraordinary things to transform society at
large, thereby guaranteeing trust , confidence
and customer delight.
The mission statement is
to build one of India’s
largest retail franchise by
2022 that is admired for .
VISION & MISSION
6. FOCUS OF AU BANK-
Each branch will work as an agent for change to drive Digital Education & Cash-Less initiatives.
Best in class technology architecture to drive digital banking initiatives in semi urban & rural
geographies.
Serving the Unserved, the bank is offering banking services to Greenfield & passionate entrepreneurs
across segments thus building on the dream of Make in India.
Rural and Unbanked are a source of strength for AU unlike a challenge for the incumbents.
Deep penetration & Understanding of the Geography.
Technology enabled complete suite of asset, liabilities & investment products with industry first
features.
7. • Customer convenience:-
• No Deposit / Withdrawal Slip.
• Paperless Cash Transactions.
• Extended Banking Hours.
• True Anywhere Banking.
• Customer Centric Products:-
• Monthly Interest Payouts.
• Higher Interest Rates.
• Avail each and every product & facility across all branches.
• No hidden charges.
• Hassle Free Banking.
• Regular upgrades of benefits with Banking Life-Cycle .
• Easy Digital Banking:-
• Aadhar Enabled Paperless Account opening.
• Cash Recycle.
• Internet Banking.
USPs of
AU
BANK:-
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20. ANALYSIS
Strength:
300+ Branches , 11states , 113 asset Centre's and 291 ATMs.
Listed in NSE (national stock exchange) and BSE (Bombay stock exchange).
Became a scheduled commercial bank.
Created customized product and services to cater to the evolving needs of its customers.
Weaknesses :
Mostly Targeted customers are rural people.
The bank cannot be a business correspondent for another bank.
Opportunities:
AU bank operates in underpenetrated geographies which offers its growth potential.
The bank has an opportunity to take an overview of other existing banks that how they are working .
